 So you have to get out of this comparing yourself to other people, you know, and start just competing with yourself. You know, how can I just get a little bit better every day? This is what I believe. I'm sharing that with you for nothing. Just get out there and succeed. You've made it. You figured some things out. Talk about your social media strategy. Talk about how you incorporate that into your business, what you're doing, what's working, what people can learn from. Creating and posting consistent original content. I mean, that's just step number one. If you don't get there, then there's no need to even go and talking about anything else, you know? And then from there, you know, what is good content? Well, it's a mix of, you know, a little bit of you, a little bit of what you think is interesting and then a little bit of your opinion on the world and different things with whatever industry you're in and different stuff like that. There's a lot of different angles. But, you know, when you're when you're giving your opinion on things or you're showing people how to do something and you're giving a little spin on it and stuff, that's when people really start to tune into you and feel like they, you know, that you're somebody interesting they might want to follow. So, you know, that that's really the basics, you know, of it. And if you're not there, then that's where you need to try to work to get towards and it's like, oh, what do I what do I post? Well, you're not posting anything right now. So, you know, you're not going to know what to post until you start posting and then get some feedback. Now, once you get a good foundation of posting consistently, whether you think it's good or not or whatever, it doesn't matter if you think it's good or not. It matters that you're posting stuff consistently and you're just trying to get a little bit better, you know, every day, every week, every month. Once you get that foundation in place, then it's time to kind of try to figure out how can we hack the system, right? You know, you want to try to figure out little hacks here and there. You know, maybe it's running an ad. Maybe it's collaborating with another influencer. Maybe it's, you know, I don't know, right? There's a lot of different things that you can do and everybody has their own path, but you got to kind of try to figure out what that thing is. You know, one big thing for me is the free coaching program. People see it, they join, and now they're following me on all the platforms, so that's my thing. So, you know, you have to find your thing and then you got to build your presence around that thing, you know? I like that. You know, we talk a lot about personal branding and reputation and relevance and what you're talking about hits all of those categories, right? You're providing relevant content, stuff that people want to know, stuff that's interesting to people. You're doing it consistently, you're tying in your reputation, what you bring to the table, and that in and of itself is you, which creates that personal brand, and I think people make it more complicated than it is. You just need to go add value, share something to your audience that people want to hear, that they want to consume, they want to follow, and the rest is pretty easy. Exactly, man. Exactly. You know, and you know, I think one of the biggest things is, people don't grow fast enough to suit them, and it is tough nowadays, you know? Instagram now is ridiculously hard to grow compared to eight years ago, and I wasn't even on social media eight years ago. I just know people that were and how they grew so fast, and you know, but you can't really look back, you got to look forward, you know? You know, TikTok is the Instagram of eight years ago. Right. You know? If you can get on there and you can understand how to create content there, you can grow really fast, and you know, you can have a million followers, you know, on there organically, you know, within six months to a year with really great content and consistency and a message, you know? So there's always an opportunity because there's always gonna be one of these social media platforms that wants the glory and wants to, you know, build their brand and build their presence in the world, and they're gonna give you that opportunity to have that organic reach, you know, that's through the roof, and then bam, you know? So every platform's different too, you know? So you got to figure out that, that's the next thing, you know? I did it step by step. I wanted to figure out Facebook first, and I played with it for several months, and then I got that going in the direction I wanted to, and then I stepped to Instagram and kind of worked on it for a couple months, then YouTube for a couple months, then a podcast for a couple months, and I kind of stair-stepped it and got each platform at a pretty good place before I even tried to look at it at the next platform. Some people try to do all the platforms at once, and start trying to post everywhere. But it's a process, you know? And the problem is everybody wants everything now. It's the same thing in real estate, you know? If they don't make a million dollars in the first year, then they wonder if this is really for them, and actually they did really exceptional, but it wasn't good enough for them because they're comparing theirself to everyone else. I mean, that's like me, you know? 200,000 followers on Instagram. Well, there's a lot of people with a million, 2 million, 3 million, 4 million, 5 million, 10 million, 20 million followers. 200,000 is nothing compared to a lot of people, but it's a lot compared to other people. Right. So you have to get out of this comparing yourself to other people, you know, and start just competing with yourself. You know, how can I just get a little bit better every day?