2017 Physical Activity Forum: Don't Overthink It!





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Published on Jun 13, 2017

Don't Overthink It! Promoting physical activity in a busy media environment
VIDEO CHAPTERS - click on Show More to see all the chapter listings.
05:17 - Mixed messages are a problem
17:36 - In the absence of true barriers, people do things they like
26:44 - People don't spend much time thinking about messages
34:07 - Associations with exercise: positive or negative?
43:08 - So what can we do? Possible solutions.
55:17 - Questions from the audience

There are MANY messages about physical activity, exercise, and fitness. There are so many, in fact, that it is impossible to even know the nature and quantity of these messages. Yet, the multiple, and sometimes conflicting, messages influence people’s thoughts and behaviours, even when they are not thought about very much.

Research shows that automatic responses (“gut reactions”) to physical activity information are often very different than what people report on surveys after they have had a chance to think about the message. The emotional nature of automatic responses can influence decisions to be active that are quite different from more reasoned and thoughtful responses.

This presentation gave an overview of how messages about physical activity might have an influence at both automatic and reasoned levels, and what effective messages might look like.

Speaker Dr. Tanya Berry is a Professor with the Faculty of Physical Education and Recreation at the University of Alberta and a Tier II Canada Research Chair in Physical Activity Promotion.

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