 What's up? I just want to give you a quick heads up when I'm talking in this clip My voice is distorted So I want to make sure you're able to adjust the volume for your ears or whatever make sure they don't hurt But the conversation is too good for you not to hear it So we went ahead and made the clip anyway This is from episode four of no labels necessary the future episodes are just fine audio wise check this out The information is too good to miss This video is just about finesse, but we're gonna flip it in the marketing because everything's marketing Oh Now we're trying to get rich is you got a lot like a real family. It's different They don't even want to say, you know what they're like. They don't got no watches. Hmm, but you gotta like you got it When you walk in there The guy goes to me, huh, you must have connects. Yeah, but I knew I had to connect He said he said to me in order to get on our list You got about three ladies watches exactly. So you got about Well, let me let me tell you why this thing is it's genius It's genius on so many levels. First of all playing hard to get. We know it's just a common You know common marketing strategy Hard to get the exclusivity this thing don't get thrown out at anybody and it can't can't just anybody touch touch it You know, I mean that was my yeah, I don't think it's something else, but The so it's great for exclusivity cool hard to get and then you know, obviously If you add a little luxury the aspirational brand to it But the sauce the biggest sauce That is two-fold number one They said you have to buy three To be able to get it you got you got to get on a list saying we have a list already said Oh, okay, you got list you got about you got about three to be able to get that thing All right, that nice men's piece that is equivalent to the shit the other dudes are flexing Okay, so you already got to give me more money just to give me money. Yeah, I Turned it into a prize. I gamified All right getting my the my peak products, right? But then These fools said you got to get three ladies watches like like no, he said, what if I don't even got no lady still hey Go find them. You got to get three ladies watches. All right Now What do we know about women? Look, I ain't trying to get you I do the alley at the wrong basket Oh, man, I Was going for them as consumers and them as being drivers in the marketplace We know that they're gonna put it out there heavy, right and then There's a sense. I can't even see a lady be like man like You know, he got me some Richards. How come like my friends got Richards How come you don't got me Richard? Right. Yeah, and then you also create a club faster Yeah, right because now you don't just do one purchase. It's multiple So it's one thing if I said, oh, you got to get four but I might keep all four to myself Yeah, but Danny, I'm not gonna wear the women's watch. So I'm gonna get them So now I'm spreading the love to at least one other person Yeah, right and you start to build community that way too. All right. There's just all these little nuances, man You could really break that down, but like what game of fine get exclusivity and then Finding a way to leverage women, which we know are the primary influencer and most market spaces easy easy Cuz like but I'm but I'm marketing the males It's a crazy and we know what male like males Would they get from women to gas the power and it's kind of a flex to like oh shoot You kind of put me in a good position And this I don't even think they thought of this but always look for brand experiences, right? So No, I didn't want to buy a woman a watch Just for me to get my Richard, right However, you made me do it The experience that I got when I gave that woman a watch though, damn, I fuck with this brand I now have a memory of good positive feeling for this. So I'm getting equity beyond that last Prize, which is the watch that I came for in the first place There's there's so many ways to slice that stuff man. And if you can figure out how you can build narrative story or just Different experience around your product, especially for artists like this is obviously a watch But when you can offer actual product, which I think more and more artists are gonna be doing Beyond their music and create experience like that around it. So it starts to feel like a community. Yeah, man Like that's what I love about this or I love about this pay referral program to pay referral program. Yes Give me some money. So you have the right to give me some more Thinking about it's like man, if you see somebody with it, you know by now knowing all they went to that process Oh, you really got my you didn't just you weren't able to just afford that you afford it for it Like you said at least one of the person possibly out the four Bro, you just nailed it because That scene is that type of watch. Yeah, that's why it's in the records and stuff. Yeah, and imagine Being somebody who knows right in general Like and you're like Man, they really got money that they're they went through that process But imagine like when you first see the flex and you start to hear about it like damn I want a Richard like I see these people the rich is over kind of hot and then you just go unknowingly And you hit that experience And you're like, dang they did that This is what it's like, so then you your mind gets blown but I'm going to places and I expect to pay $5 and they'd be like $10 And I'm like, yeah, nah, I'll be back I don't have the money. Sometimes it's just the expectations like I expected to pay $5. I wasn't ready for $10 Let me come back in like a few days I wasn't ready for that yet, you know, I remember I went to a place that And I had been wanting to go for a minute And I was with my girl and We pulled up And then they had valet and all this stuff and that and that was the only way to get in I wasn't ready for valet I wasn't in that mindset for a place that was only ready for valet. I can only do that I just wasn't in that mindset. So I was like, nah We'll come back and I went back. It's not like I couldn't or I can't afford or not even at that point. It's just That that gap It changes how you see everything Changes the perspective. So like if I walked in for a richer and I was like, dang, I came in for one But I got about four basically total Yeah, and I think too it kind of speaks on like the overall experience right like they I don't know man I don't know if they thought of it this way if it's a part of psychology But it's like we're gonna start you off with like these two Barriers of negative Negative experiences, right first one being You gotta find out you gotta have the connections to get this shit was in fire pain And you calling around talking to people trying to see who on your circle can get me on to this Wait list right you gotta wait And then you do all that waiting just to find out damn I got about three of these to get one right So like you have the back to back to back negative experiences for to end Well, like you said one you probably had a positive experience having to give it To the women you had to give it to even if it's no like like platonic Like you gave it to your mom or something like your mom's response was probably gonna be crazy, right? Yeah, and then you walk away that with the ultimate benefit of it the status You know what I'm saying so like and you feel like Like you you fought this journey You know what I'm saying you hike this mountain and then you were the top and it was all worth it, right? You don't even remember or you've been caring anymore about like then I was on this wait list for X amount of months They might have to call 50 people just to get connected to this random dude in New York or whatever that could get me on Damn, I just had to drop however much uh, you know what I'm saying tens of thousands of dollars Because like they push you to the positive point, right, you know what I'm saying like right guys you there It's like a whorehouse almost like you scare it all the way in the hand You go through the gift shop. You get a cool. She's like man. It was fun. You know what I'm saying? It was terrible while I was in it but that shit was fun Was it was it really fun? It could be like that my daughter so time I'm like, dang well She showed on like she didn't join it and then in the night she's like I don't and somebody'll be like, oh, how was it and she's like that was fun I was like you had fun Your energy did not give me fun energy, but You use the word forget Never underestimate the power of a human to forget, right? Like you give them a new experience So quickly do they adjust we adapt to the new experience man. Homie homeostasis where I was just living in this house All right, you in the new house for a month and it feel like you've been there forever So people wonder Why you can have a new cycle and something's hot on an artist, right? It seems like they about to go under What's going on with kai right now? Don't be surprised if people forget in a year's time Especially and kai is not moving just how how you how you was yeah, because we forget our own experiences Oh, you working that job. I remember I was working this job If I think back it felt like I worked for a year, but I was only working there three months It was a dead beat job when I was in college And once I got out of that experience Things it was gone man gone never happened, bro. Never Wiped it under the rug. So so yeah, man, um like that That is actually like that last Domino and in the scenario you just said man that forgetting this time. He's like, yeah, you go through that pain, but boy Once you get to the top of that mountain boy That rush of adrenaline You don't even you don't realize that they kind of did you dirty, bro? You kind of got finessed this whole way You're scarred you beat up Y'all open wounds What they call it a not impossible syndrome What's the one world know the one when you're You're in prison and you start to love the people who are in prison. I'm sorry. I can't think of the word for it That's what that is Exactly what it is, bro That's what it is, man. They they playing with it. So Stockholm Stockholm. There we go. There we go. There we go Appreciate you watching fun fact every time you soak up one of these gyms you get a little bit smarter from these clips So if you want to be a gym seeker collect all the gyms keep watching. I'll see you in the next clip