 What is up everybody welcome back to the channel you guys shout out to my client shout out to my good friend Enoch crushing it in the Medicare space Insurance for seniors and just really providing a ton of value for that whole marketplace on today's call you guys What I'm doing is I'm taking them through the setup of your Facebook pixel and the setup of your custom audiences This is basic stuff, but it's the most important and I truly believe This is where everyone drops the ball as people run ads as people run Facebook ads Instagram ads And I'm pretty sure every platform is the same you there's certain there's certain events that you need to tell the platform for For example Facebook when someone lands on your opt-in page Facebook doesn't know what page is which right? So as they land on your opt-in page that page needs to be labeled It needs to be tracked within the Facebook platform And it's what we call a custom audience when people opt-in and they land on your second page That's another event that part needs to be tracked as well So the basic tracking of pages you guys and then and then installing your pixel on your page is what I truly believe 99% of online advertising is all about and and and we're all consumers. We're all clicking on stuff We're all looking at stuff online and and so think of this Have you ever been an Enoch? Let me ask you because this is exactly what it is You ever be on have you ever been online where you just randomly randomly looking at let's just call it beanies Let's call it headphones. We're just randomly looking at products online and then let's say for example We click on one. We're looking at we're checking it out the price. We may we click on the button It takes us to the credit card part. We're about to put in our credit card before whatever reason we don't We end up leaving that website and then maybe a minute later an hour later a day later You see an ad from that company on another website. It could be on Facebook It could be here on some other random website and you see an ad From that company that you were just on their website a few days ago. You ever you ever experienced that? Right, we all do right all that is you guys retargeting all that is is is the fact that that business that advertiser Simply took these pages create a custom audiences within Facebook and retargeted you This is the most important part of branding the most important part of lead capture The most important part of building your business on social media guys. This is what this is what? One reason why I truly believe Facebook continues to dominate It's why they've been dominating because of the tracking ability that we have within the platform these basic tracking Mechanisms the pixel the custom audiences. This is what it's all about you guys So if you're trying to build anything online follow today's training, okay? So I'm gonna be I'm gonna be taking Enoch literally detailed step-by-step and every platforms the same wherever you're hosting your landing pages or Your sales funnels or your website the settings are pretty much the same Kajabi click funnels Karcher We've been using Karcher for several years now. They're all the same as you log in. It's gonna ask you for your pixel code I'm gonna show you exactly where to get that within Facebook to paste it into your website And then again, we're gonna go in and create events around leads in this case So we could track all that as well. So In fact, you know, let me real quick Let me share my screen just to just to show you guys just to show you guys an example Here's what it's all about and then we'll go straight into the training as I'm on Facebook and again This could be it could be any platform, but we're gonna talk Facebook Instagram We're gonna talk Facebook right here as I'm on as I'm in the newsfeed and I'm just scrolling through scrolling through See what you know, what everyone's up to All of a sudden I come across a sponsored ad This right here you guys is is an image and here's what we're gonna be doing today as I click and Come off the platform. He's bringing me to one single page Up here and look, this is it. This is it This guy's making billions of dollars and this is how basic his landing pages. That's it So so those of you and that's a whole another story, but but those of you that are that are really Trying to trying to make your page look all pretty and fancy and and all this it's not needed Look how basic this pages, right? There's nothing. There's nothing really to it and this guy's making a ton of money, right? So so as people click on your ad here's what's going on and here's why what we're gonna do in today's training is so freakin important You're gonna have X amount of people that click the ad and Leave for whatever reason right that person is tracked Now again, if you don't have anything that we're gonna do today set up Then you're not gonna be able to track it, but this is how basic it is You want to be able to track it the fact that I landed here. Here's what's going on Number one he has his Facebook pixel on the page. That's what we're gonna be doing today So I'm gonna be taking E knock through on how to install this pixel. That's number one the pixel plus he has this link And I'm gonna take it's all the way up to the question mark. You see the question mark right there Everything to the right of the question mark. That is simply just cookies from Facebook. That's Facebook tracking That's Facebook internally they're tracking That's all their letters and numbers and all that all the characters, but this right here. That's his actual link That's his link. I don't know why he made it so ugly and put dash five seven four nine nine or whatever But but that that's his actual link. So number one He has his pixel and look at this look at this it took a lot of load But look at this This is why people make in this case billions of dollars doing this shit because look this guy doesn't just have one Pixel on his page. He has 34 So today I'm gonna be taking enough through installing one pixel pixel and that's all we really need right now to get started, right? That's all we really need but this is just how ninja this stuff can really get he has 34 pixels on the damn page So he's tracking from all angles like possible And and he probably has a ton of people running ads to this and these are all probably different pixels Which they can be you can add as many pixels You can like I could put my picks on Enoch's page Enoch could put his picks on my page No reason why you'd want to do that, but you can you can put it whoever's pixel However, any pixels on a page for tracking and and so he's just tracking on a whole nother level Grant so so yeah, that that's one form of tracking and then the audience so again Why is the why is the link? So I need to set this link up as a custom audience and that's what we're gonna do today And those are the two things you're gonna learn today you guys is is installing the pixel Actually, there's three things installing the pixel creating the custom audience and then and then here's where the magic is Okay, here's where the magic is and Then setting up the conversion event for quote-unquote lead, right? You got to be able to tell Facebook Okay, when they land on this page when they let not on this one here I'm gonna show you which one on the second one when they in fact, let me just opt-in as I opt-in as I opt-in I'll just put a bogus email for now Secure your seat. Here's what's going on and this is why most of you guys are not capturing leads This is why most of you guys are not making cells this apply this applies for leads and for cells It's the same exact thing, right? He could be sending me to a page where he's gave me to buy something the moment I put my credit card information I go to a second page, right? It's the same thing in this case. He's looking for a lead He's looking for simply a lead. He's getting me to register for a webinar simply a lead is what he's running campaigns for And it's the same thing as I opt-in I land on a second page So look as I and he has his systems really down packed because as I put in a fake email Okay, there's there's a ruin as I put in a fake email. He knew it was a fake one, which is pretty cool So so look I Went from the ad to the first page and that's a custom audience, right real quick real quick about this first page Again, that link is set up as a custom audience and real quick Why is that important because as I mentioned a little while ago You're gonna have X amount of people that come here and and opt-in and actually opt-in and then you're gonna have X amount of people that leave Those that came here you guys and that's the majority of every ad that is normal That is what we call a bounce rate You have X amount of people that land on the page, but they bounce they leave right for whatever reason and and they're Not just leaving because they hated your stuff. It's not that so don't take it as a negative It happens like we all have shit going on that person could have clicked on your ad and they were driving So they couldn't enter their information They could be cooking dinner and freaking the fishes being burnt on the stove Or or they could have been like Enoch and I were the damn babies crying in the background and I had to go Couldn't felt the form right but that was an interested person in in in my professional opinion They saw the ad they clicked the ad they went over over to the page, but for whatever reason they didn't opt in That's an that's why it's so important to create a custom audience because that's an audience That you'll always want to retarget over and over and over So you're creating custom audiences around videos. That's one thing we'll do that on a whole other call But but in this case we're creating custom audiences around certain pages that they're landing on And that's going to give me the ability to either retarget them. I'm going to retarget these people So so grant that's why I keep seeing grant stuff because I'm clicking on his stuff and I'm not opted in So therefore he has me in a custom audience and every day all day I see a freaking ad in my newsfeed and shout out to grant. He's one of my mentors So shout out to him But but but that's that's why he's able to retarget me because he knows that I landed on this page Because this link is set up in the audience, but I haven't opted in now. Here's what happens next Here's the second audience and then we'll get started as I opt in As I opt in right there's two pages and that's this is what I tell my clients all the time you can literally build a six Seven and even eight figure. Let's just call it six and seven You can build a six and seven figure business on social media on the internet I truly believe this is my professional opinion with two pages That's it. This is page one That's page one as someone opts in they land on page two So as I opt in here's where I'm landing. I'm landing on page two. It's two freaking pages That's it man So a lot of you guys are trying to build complicated self-funnels and trying to do this and do that It's not needed man two pages two freaking pages. That's all you need. So here's what happened now Here's what just happened and here's another audience So now what's going on is he has his pixel obviously installed on this page And and and I don't know why he doesn't have any of these pixels that are registering lead But that's fine He's probably tracking it just just on he okay. There we go. So here's here's one pixel That's tracking this as a lead Okay, because as people land now facebook doesn't know what who's a lead to you guys are not you guys That's why you have to do this You have to set up these links because facebook doesn't know okay people that land on this page They don't know if that's a lead to you right a lead to everybody is a little different So so so so the way we we categorize this and the way we segment this is again We take this link. So from the question mark all the way to the right That can come off There's the link that his that is his actual link. So here's what's going on now Now that I opted in the pixel is tracking me Plus this link is set up as a custom audience So now inside of a grants platform in his in his ads manager He'll now have an audience of people who landed on this specific link and he'll call that one Let's just call it real estate training webinar lead Now here's the powerful part Is that this link is now set up as a custom audience? So he could do two things with this with this audience now now He has me in his audience. He has me right here opting opt opt opting in Here's what can happen now two things Number one He could take this audience now because he's having hundreds of people opt into this audience every day I'm willing to bet this guy's spending a ton of money on ads It and his brand is huge So I wouldn't doubt it if he has probably a couple hundred people a day landing on this specific link One thing I can do now is I could take that audience and now exclude them From seeing future ads so now that I just opted in I should not see this ad anymore Because now he can exclude me from seeing this actual ad That's number one So those of you that are that are given away some kind of download Some kind of training in this case. It's a webinar training You want to be able to do this you want to take that link set up as a custom audience and start to exclude That audience from seeing your future ad because if you don't do that then then two things happen That lead continues to see your stuff when they've already downloaded or bought your stuff or or registered for your webinar So what what tends to happen is people start to get annoyed. They're like damn, dude. I already bought that thing Why is I why do I keep seeing the damn ad or I already downloaded that pdf? Why do I keep seeing his ad right or I already register register for the damn webinar? Why do I keep seeing his ad that's number one people start to get annoyed by it But number two, which I believe is is is probably even worse Um For for for you the one spending the money number two is the fact that if you don't exclude that audience And you keep running the same ads you're spending more money than you need to Because you're spending money to show the ad to me when I've already opted in Right, so you got to exclude you got to exclude you got to exclude so you so so with the people who land on the second page I can either I can either exclude them from seeing future ads Or the next step the next level Is what I can also do Is retarget them so I can I can I can exclude them from from seeing future ads because now I have them in this audience under that link Or I can or I can not or not just include them But I can I can I can I can set up I can create a whole another ad and target just them So for example in this case What just happened? I registered for his webinar. What's going to be the next step? I watch the webinar and I either buy Or I don't In enox case. He's going for the appointment So as people come to his first page and they opt in And they land on this second page what enox is going for is an appointment So here's what can happen with this second page In this case, it's a purchase. I already know it's a purchase in this case In fact, let's let's let's say appointment. Let's say appointment. Let's say I watch this training and at the end He's going for an appointment Right, so with enox same exacting with with me same exact thing I'm trying to get you to opt in to come to my second page to watch a webinar to schedule a call So here's the power of this audience. Okay. Here's the power of this audience For those that opted in They're now in this audience under lead But not all of them purchased So let's say for example enox you and I Let's say you and I both opted in To this exact page right here We're both in this custom audience under lead But here's the difference between you and I You purchased or are you scheduled the appointment with him at the end of the webinar? And I didn't Right, so he's going for an appointment. He's going for an appointment. Let's just say there's nothing to buy He's going for an appointment You scheduled the appointment. I didn't right Here's how he could take that audience and leverage it Tomorrow he could or an hour later really to or a minute later to tell you the truth But let's just say tomorrow Tomorrow I would see another ad Hey guys, this is Grant. Hey, I noticed you you registered for my webinar But for whatever reason you did not schedule a call Let me tell you why you're going to want to schedule a call right away Right, that's a whole another ad for that's a very specific message for his very specific audience So what I'm trying to explain here you guys is that this is what it's all about is audiences You got to have the pixel on your pages You have to create these odd audiences so you can segment the people that are often into your world bottom line So so you want to be able to do this the right way and I'm going to show you right now So let's let's get started. Let me let me stop share Go ahead and share your screen on enox and we'll go to let's go to um Let's go to facebook first. Let's go to facebook first We're going to grab we're going to we're going to create the um Actually, you know what? Yeah, share your screen We're going to go to cartridge first actually because I need you to pull up the pages. So let's pull up the pages real quick Okay, guys, so two pages as I mentioned two pages That's page one the optin page right and then he has his thank you page As well. So all we want to do is we want to we want to we want to let facebook know which page is which So when it comes to custom audiences, you don't need the full link. You just need your domain. So see your lifegroup.com forward slash So you don't need the w w w htps. So just copy your domain right there And then all we're going to do is come in in here to our ads manager you guys So when you're in the ads manager, um And you want to make sure you set up your business manager you guys You can't do this if you're just boosting posts You cannot access your pixel even if you're just running ads to the ads manager You have to take it a step further and set up your business manager So I'll link a video down below on how to set up your facebook business manager You got you got to do that first or else you won't have your pixel. So Shout out to inoc. He's definitely on the right track This is the business manager. Um, and so all you want to do now is click three lines to the left and go to audiences So Audiences and I'll bring us right over here where you can create many different audiences, but I truly believe the majority of I mean every business is a little different obviously, but but I truly believe it's all the same Most of us and I and I'm willing to bet man. It's it's freaking probably 99 of us 99 of small Medium and I don't want to say large businesses because those are huge corporations, but I'll just say small business owners Influencers small business owners now. I would say 99 of us So 99 of you guys are watching this right now. You're looking to do one of two things or maybe even both, but For sure. It's one or two. It's one of two. You're either looking to capture lead So as you're building your business over here, you're over here trying to find out how the hell do I capture more leads? Or number two more cells You have a website. You're selling freaking hats. You're selling beanies. You're selling headphones You're looking to drive cells. It's one of those two things man, right? So when it comes down to it Again, this is what it's all about creating audiences around all this engagement and activity And so as you click the blue button create audience, you'll come down to custom audiences These are all the different sources that you can create an audience around So again, I truly believe most of you guys that are watching this Only really need to be building building audiences around website and video. That's it It's not really customer lists offline activity app activity instagram account facebook page. It's it's none of that. Um It's it's website and video now if you have a huge instagram account if you have a huge What was that if you have a huge following, okay? If you have a huge instagram account thousands of people that follow you on instagram You know thousands of people that follow you on facebook on on your facebook page You can create an audience around that If if you can service people across the country Right a lot of times i'm speaking to clients that are that are that are marketing a local business, right? There are local business owner So so so if in my case if I was a local business owner a real estate team, for example And i'm selling houses in in san diego And let's say I have an instagram account and I got 17 000 people that follow me on instagram 99% of those people don't even live in my area 99% of those people don't even live in my state So if I created an audience around my instagram account anyone that like my or anyone that follows me Anyone that likes any any posts that I put you can create audiences around that But it wouldn't it wouldn't be relevant It wouldn't be Beneficial for a local business owner like me So you have to know you know if you're if you're if you're trying to target the entire country or the world For example, or if you're just targeting local I would stay away from instagram account and facebook page So I would really only focus on website video and and maybe lead form if you're running ads to a lead form And you don't have a landing page. So in this case today website website video, but let's just do website for right now So we're going to do website. So here's what we're going to do you guys We're going to create two audiences an audience around those who land on the yeah next those that land on the optin page The first page right we need it. We need to track those people And then we're going to also create an audience around those who land on the second page Okay, so here's where it starts. So you have the source Um, there should have been a green dot next to the source Okay, cool. Is that is that your actual pixel? Yes, okay. Cool. So there it is there. There's the active one the green one. Um, and the events click on the events Um, drop down all website visitors and now you're coming down a specific Specific, um at the tops, but people who have visited specific web pages Okay, perfect. And then by default it's there by 30 But you can you can you could I think it's I think the max is 180 going to just max it out max it out at 180 the 30 days Take that out take that to one to one. I think it's 180. Yeah 180 is the max try to put 181 And it'll tell you that it's that the max is 180 Yeah 180 so 180 that's fine. So for for 180 days people will remain in this audience, right powerful So that's a long time So now all you're gonna do is paste in your link right there at the bottom at least one Yeah, paste it in right there. So here's what we're telling the system. Well, we're telling Facebook People that lend on this page Are page visitors only These are people who have not opted in that's why this is so important you guys It's so basic and it's so freaking important. You want to be targeting the most relevant audiences. Okay And it's and again, it's not really because people are going to get annoyed if they keep seeing your stuff and they already, you know Um, um engaged or bought or opted in it's not really it's not really that it's really the cost It's really I look at it from the money that I'm spending right like if I don't segment these people I'm spending way more money than I need to Um, so that's why this is so important and here's where you take it a step further Go to name it name it at the bottom audience name And and and again, it's it's it's landing page. However, you want to name it often page visitors landing page visitors Spanish landing page visitors, whatever like however you want to name it um But these are these are these are your page visitors And then in parentheses We're going to put only only Yeah, so Yes, and then and then put yeah, so yeah, and then and then only perfect, okay, so ma spanish page view only perfect now. Here's how you really specify Only right the keyword here is specific. We need to be specific So what we do is we click on exclude people So this is going to be an audience of those who land on the first page click on exclude people But never landed on the second page and to do that you go events same thing events hit the drop down go down a specific And then the 30 is going to be 180 So people who visit specific pages go and click on that one specific um Do it again. Yeah specific and then the retention is 30 And then now what you're going to do Are the i'm sorry the the retention is 180. I'm sorry max it out 180 Now what you're going to do is you're going to take the link From your thank you page So again, same exact thing just the domain not the www or https to now get so there's your thank you page perfect So you don't need the www just just your domain So now We're going to take this link and and paste it in over there. So again people who visited The the landing page the opt-in page the first page the home page whatever the hell you guys want to name that Who who visited that page only okay, so so so paste it in Right there perfect and then go ahead. Yeah hit the blue always hit the blue Perfect and then create audience. That's it. So again moving forward moving forward create audience hit the blue button So that right there you guys again That could be a powerful powerful powerful audience that you retarget From ad number two and on always retarget them always retarget them These are people who have only landed on the page. They have yet to opt in okay That's custom audience number one hit done and and and let's create let's create Or you can just click right there create another custom audience But done is fine hit the blue one create audience and then just come down to custom audience So now what we want to do is simply create the audience around website And this is going to be a an audience of leads It's that simple so events all website visitors hit the drop down And come down a specific so you'll always come down a specific on the events And then the retention go ahead and max that out 180 and then just paste in the link And then the audience name And in these the name in the naming of these you guys you want to be super specific Right, you want to know exactly what audience that is so whatever helps you You know know exactly what what audience that is by just glancing at the title Then that's how you want to name your stuff So give it a name audience name This is leads, but I don't want you to just put leads I want you to get specific which lead right is it the Spanish lead is at the pdf lead Is that the webinar lead like what lead right so you want to get super specific So so so again on your very next ad I would always be or are your very next ad and on I would always retarget The ones who land on the page on the first page only often page visitors only and then now here Yeah lead create audience now now here the moment you start receiving leads this could be an audience that you start to exclude Okay, so these two audiences you guys super super important um Now what you also want to do you can go a step further you can go a step further And also create an audience around those who who who actually scheduled an appointment with you Right, so if I go to your calendar I schedule Wednesday at 1 p.m. I land on a thank you for purchase or thank you for scheduling page So if you're using a car trip system or a calendar if you're or even with Calendly But I think with Calendly you cannot do it with the free version I know a lot of you guys probably have the free version of Calendly But you actually need the $10 per month at least the $10 per month plan with Calendly to have the confirmation page So as someone schedules they land on a confirmation page that page is just like your thank you page so So that's another audience that you could create and and then also exclude them right because people that have already scheduled an appointment with you Why do they keep seeing your ads? Right, so so so so tracking that audience is is pretty important as well um Do you have are you you have cartridge? So are you do you have a? Call confirm page I think I do Yeah, check it real quick going to cartridge. Just look at your pages real quick And I'm going to show you guys an example so as we go to his calendar, we're going to find out right now if there's a call confirm page um Go ahead and fill it out. Put whatever put it put all any information and just just hit the green button So as again and all these online calendar softwares are the same you guys I just happen to use cartridge for everything when they schedule You want to be able to track that call confirm page and and and this type of stuff you guys Let me let me also make this disclaimer And let me make this part clear This is stuff that you want to get done right away This is the foundation of a successful campaign This is this is the the the foundation of just an overall successful ad account You want to do these things but really to tell you the truth These are these are really really really super important Once you're really scaling your business So if you're running ads and you're running traffic through your pipeline consistently Then this stuff is important But if you guys aren't really doing ads it it's important But it's not like a ton of people are going to be in that audience Um, so so my biggest moving moving forward you guys 2023 and beyond if you're trying to do anything on on online Again, you're either doing it organically and you're just posting all the time or you're actually running ads I cannot encourage you enough to start freaking running ads start pushing a shitload of people a ton of traffic through your funnels That's what it's going to take. It's not going to take a random person often in here and there Right, it's going to take massive traffic And to do that you need you need to run ads so in this case Yeah, you just happen to have your calendar set up where it's going to this success part Which is which is I think that's what they call it in in in carter. They call it a success a success page But but it's not it's not it's not a full blown page, right? Let me share my screen and let me show you the example Here's the other audience you guys. So here's here's an example. Here's here's my basic calendar as people schedule, right tomorrow Um 9 a.m. They hit next they put in their name and email They hit next and then they land on a on a whole different page This is a standalone page, right? This is a call confirm page So again with the calendar free version, you don't get this page with with the way enox is currently set up It didn't it did not take me to a page like this and again, all i'm doing here is number one I have my pixel and you can see here your boy is is not just Teaching you shit that I don't do myself. I practice what I preach I got four pixels on my on my stuff tracking you guys So so but but again in the beginning you only need one you don't need to complicate it any further right now But but but I have I have these pixels on there. That's number one And then number two. Yes, I have this link set up as a custom audience. So now as I run ads Enoch since he's already scheduled appointments with me He's in this audience. I will exclude him from seeing my ads and he'll never see another ad again Right because I'm tracking. I'm excluding him two different ways I'm excluding him when he first became a lead And then I'm excluding him when he actually scheduled an appointment Right, so you can play off these audiences. However, you want you guys you can include them in future ads You can exclude them from from future ads, but you got to do the setup first and that's what we're doing So so we'll set up your your calendar your call confirm page later Enoch But but those are your custom audiences and those are those are two audiences you guys that you want to set up right away So you don't so you don't you don't spend more money than you need to now now make sure Make sure and let's do this part two real quick. Enoch because um Let me let me let me stop share Okay, perfect. So this is the pixel we're going to use so the way we got here You guys is three lines to the top left events manager And then and then over here We just simply hovered over the little clock on the left hand side Watch hover over that little clock, you know to the left and this is data sources. That's how we got here So we have several different pixels. So click away from there We have several different pixels here you guys Um, as you can see here to the left those are one two three four five six different pixels And we're going to be using this one. So hit continue pixel setup. So we're going to set up the pixel you guys um metapixel So this is step one of it. You got to install the pixel first and then you can start creating events around the pixel um install code manually and then copy code and then just continue So the blue and continue and then turn on automatic advanced matching All these you want to make sure that are blue and then and then sometimes when you turn it on You'll see those that are not blue at the bottom Just turn it off and then turn it back on and that's how all of them turn blue So you want to make sure all of them are blue are blue and then continue and then and then um continue The domain's already verified. So we're good and then go to pixel overview. Okay So now we have the pixel copied all we're going to do now to to now to make this page open up So once we install it on the pick on the page this page will refresh this page and it'll open up for us So now we we got the pixel take it to your page and let's um install the pixel So again, you guys most of these websites and and and funnel builders and landing page builder softwares They're pretty much all the same. Just go into the settings Look for the tracking code and and this is where you would you would install it or how you install it So it's just simply copy and paste. So in this case with cartra, we're going to go to tracking code paste it there at the bottom and then apply and then um what you want to do is you want to publish the page live and then just simply Refresh the page or open up the page. Um for the first time You could just copy the link here or you if that's the tab you already have open You could just refresh that page and then you'll see the pixel installed So that's the so that's the home page Okay, so so this is the home page now you look at your pixel helper And when I look at the pixel helper, I always want to make sure that's the right pixel Right. So so just click on the pixel helper So on the top right your plugin So just click on that real quick and just look at that pixel name Okay, so now that we installed on the page refresh this page So just go ahead and refresh it Yeah, this one and then now go back to the to the ads manager to the events manager page or the business settings I'm sorry. Go to the business setting. Yeah, right here refresh this page that red dot will now turn green Where where did it go? Where'd that page go the business settings the business settings? Yeah, refresh this page that red dot will now turn green So once Facebook reads that page for the first time, then the pixel is activated See it might just take a few minutes. That's fine. But try going to the events manager page Go to the events manager one and try to refresh that page Actually, this is the business settings. Yeah events manager refresh this page and this page should open up Normally it happens instantly sometimes it could take a few minutes But we'll see if it happened instantly Yeah, so it's just taken a few minutes. No big deal. Okay So here's what you want to do real quick as well you guys This is super super important is as you're in the in the events manager here and you're activating this pixel You want to click on settings? Right here in the middle settings and scroll to the very very very bottom. So go to the very very bottom And then here you have create allow list So I don't know why Facebook has this extra step. Um, I really don't don't understand why but But it is what it is. So click on create allow create allow list So here we're just telling Facebook that this pixel is is tied to this domain So putting your domain right there. No, www just just the domain Actually, that's the pixel And then next Invalid domain, please Okay, so Actually, you put the you put the forward slash. Okay. Yeah, just the domain. So next Okay, and then confirm So that part right there you guys super super important. Um It's just telling Facebook again to allow the the data tracking from this domain. Okay, and then click on close Perfect. So you did you did that and then at the very very top click on overview And then let's just get back to the to the overview and then try refreshing this page one more time and see if it opens up Okay, so now the page opened up now. It looks a little different, right? So so One thing you want to do to you guys is Can you open up another tab real quick enough? Let me just show this as an example Go to google.com right here Facebook pixel helper That's the little plug-in that he has right there in the top right of his screen you guys So type in Facebook pixel helper or meta pixel helper. I think it's called now But right here in the search field in the middle the search So just just search it right in the middle google Um meta pixel helper is what it's called now and here you guys it's just it'll take you to the to or actually I'll show you a link at the top meta pixel helper and it's the chrome store So that's the one you want the the meta pixel helper. This just again is a little plug-in that sits at the top It's free and and I use it just to track just to test my pixels You can also see, you know any random website that you're on you can also see that they have their pixel So that thing lights up blue watch go to go to one of your pages the shop or Shop for your Medicare. Yeah, see as you can see there you guys it's blue with a green Number so that's how you know your pixel is working. That's why I have it up there I can care less who who else is pixeling me. We're all being pixeled But um as long as my pixels are working that that that's the importance of it So so there we can see it there events manager now the page opened up. So now here's what we can do So this is how you start to create events you guys This is for those of you that are running running ads to capture leads Or and or running ads to make cells or the third one you could be running ads just to get appointments You're running ads straight to a page to get someone to schedule an appointment, right? That that's also a conversion event So this is how we do it because you have you have to you have to specify What is a lead and what's not what page is a lead what page is not right? That's the importance of this So here All we're going to do is we're going to scroll down and you see right there to the right It says zero websites found so as we experienced with simply just the activation of the pixel It took maybe I don't know that wasn't even really a long time I'm used to I mean we're so damn spoiled with this instant shit You know before it was all instant, right? You put it on the page and instantly it's on there But in this case we experienced it took what freaking five minutes four minutes So so that's what's also going on with the website. So once we click on settings, we created the allow list That's why the website's not showing to the right just refresh the page one more time But that's why it's not showing to the right. It says zero websites But give it a few minutes and again normally it happens instantly, but we're experiencing a few minute delay Which is which is totally fine. So in the next few minutes, you'll you'll see The zero websites it'll say one website and then and then you'll see your com right in the bottom right Okay, so so right now we're good. We're good. So now we could scroll down And this is what you want to do now you guys add events right through this drop down add events So in the future this is where you would actually get your your Your your your pixel from you would click on from a new website Don't click on that now But for those of you guys that want to just you know get your pixel again in the future This is where you where you get it you click on from a new website Actually go to click on it just like to show the example from a new website And then install code manually That's it now. You have it copied now. You can take it to your website and paste it in that's it. So now exit of that So now here's what we're going to do. We're going to go a step further again We're the type of business that's looking for a lead We're the type of business that's looking for a sell or maybe even an appointment This is what you want to do click on add events and then you want to simply um Go from the pixel from the pixel And then all you're going to do is simply um and then open event setup tool And then you're going to paste in your thank you page link So so get the the full blown link for the actual thank you page and again you guys this could be This could be a thank you page. This could be a thank you for purchasing page Right. This could be a thank you for scheduling page Um, so in this case, we're going for lead We're going for appointment as well, but we're really running ads to optimize for leads They got to they got to become a lead first before they even schedule an appointment So so we're running ads for leads So all you're going to do is paste in the link right there to the actual thank you page and then open website And then as you do that you're going to see and I don't know if I'm going to see it on on my end Because you're you have two different screens. So I think that might be that might be yeah, that might be Um on your other screen or do you see that? Do you see the little box that pulled up the little facebook? Yes Yeah, I don't see it on on on my end, but um, see if you could stop share and see if you can um Share your other screen So here's the little box you guys that pops up We couldn't get it to pop up on on enox screen, but it's all good. It's all the same Here's the little box that you're looking for right? So as I pasted in my my thank you page my confirmation page link It brought me here now. What I want to do is I want to track a URL So I'm going to click on that And then here's the drop downs. I can again optimize for all these different things add to cart lead a purchase So again, you click on a website. You like the red hat you put in your credit card You land on the thank you for purchasing page That's this page that I would be able to categorize this and segment this under the word Purchase if that's what I was running ads for right So there's all all these different ones that you guys can optimize for so in this case, we're going for lead um And then you you can add a value to that but but you don't need to just on the lead part If it's obviously if you're if you're optimizing for a purchase Then yeah, you can you can put that and then put the actual amount, but and then it would it'd be right here You'd put the actual um Or the check Or to the before used to be able to put an amount choose value Actually choose value on page. So no, I'm going to just go don't include value I'll just do that just for the training purposes. Don't even get confused on that part. Don't include values. All you need confirm Finish setup finish Give a little smiley face if you want and that's it and then I'll just say thank you Which is taking a little while to say thank you, but that's it now as people As now now here's what's going to happen now as you go and run ads All you're going to do. So let me let me show you on this example account here So as I go run the ad I click the green button I come into lead That's the ad I want to run now, right? I want I'm going for leads. I'm going to click on lead Continue now as I go through step one, which is the which is the the categories if you guys are in any of these categories You must hit the drop down and choose it. So let's just say for example um housing And again, if you're not in any of these categories, then don't worry about don't worry about choosing anything But i'm going to go housing just for the heck of it and then next as I come to the second step, which is the ad set level It's down here where i'm now going to simply go with the um There is the page um and then right Where did it go? Where did it freaking go? It's not actually right here? So now i'm going to come down to website So i'm going to always make sure because i'm driving the conversion To a website, right? So you always want to check the website and then you scroll down And then you'll see the conversion event now as I click inside There is my there is my my my um my conversion event lead I went with lead and that's it you guys and then you just go through Targeting your budget your demographics keywords if you're putting any placement next and that's it So this right here you guys is where I truly believe after speaking a thousand Like literally thousands I've spoken to at this point I've spoken to thousands of people on this exact topic thousands man. I'm way past the hundreds. I'm way past I've been doing this since 2017. I'm way past the hundreds. I've spoken to thousands of people about this stuff and I truly believe 99 of them don't do this part They don't ever configure and optimize this lead part and then on on step one They don't ever they don't ever choose the right objective So a lot of times they're they're trying to capture lead, but they might go Awareness or they might go traffic a lot of people think traffic if I can get a shit little people on my website Maybe x amount will opt in I'm running traffic. I'm trying to get freaking thousands of people to the website traffic when that's not the right objective Right. So so what ends up happening when you run it when you run awareness, for example You have a video you're looking for leads You you're thinking that if I can get 15 20 25 000 people to see my video Someone's gonna opt in I'm gonna I'm gonna run awareness and I'm gonna get tens of thousands of people to do that. It's not gonna happen You're not gonna get a lead Traffic you're not gonna get a lead All that's gonna do is run traffic to your page and that's it Engagement same exact thing. No lead is coming in. You have to run lead, right? So so this is where I see a lot of people drop the ball They don't choose the right objective and then again, they don't they don't set up that that pixel event under lead so That's pretty much that's pretty much it any questions whatsoever. You knock No, I was just good cool, man So that was pixel setup that was custom audiences and that was your your your your pixel installation So Subscribe to the channel. I got links in the description. I'll see you guys on the next video over now