 Number seven canteen fairness now. This is a very interesting tendency here now Charlie says man expects fairness Think of when you're on a one-way road With no lights or no signals Journey what happens is the first person that gets there goes through and you give way to them Then you go through While someone else gives way to you You never have a situation where one person is staying there While everyone else is going and not giving them weight This is the canteen fairness where everybody expects fairness generally people expect other people to Show them some consideration Because if the roles are reversed they will show them that the person some consideration Now Ty Lopez gave a very good example of this canteen fairness and how big companies use it his example was about McDonald's He talked about how McDonald's is a huge franchise and it's well known that their food is actually complete shit that their food is Not that good for you, but yet it's still one of the most popular if not the most popular fast-food restaurant in the world He talked about how Ronald McDonald's They have their foundation called the Ronald McDonald foundation which they give money to raise money for cancer to help kids and Children hospitals, so they do a lot of good charity work in communities This is a very big thing that McDonald's does they help out community and help our children But on the other note their food is still shit and there's still this food still probably causing a lot of problems but we because of the canteen fairness tendency Decide that McDonald's cannot be that bad after all Since they're helping our children Since they're helping our people with cancer. They're doing a good thing in the community. We don't see a problem eating there So that's part of the fan fairness thing. It's it's like reciprocating What other people are doing for you? Think of someone's being extra nice to you They give you a lift home after work when your car breaks down or something like that or they shout you something They give the pay for your lunch meal The next time around we feel more obliged to help them out because they helped us we feel obliged to Buy them a drink or give them a lift home and generally we feel Oblivious to do a little bit more than what they did to us. I Think Dale Carnegie talks about this in this how the wind friends influence people Generally if you do a good deed to someone they try to help you out well often not everyone but a Lot of the time people try to help you out in a bigger way Now this goes hand-in-hand with what good marketing is all about when you're trying to Market your stuff. You don't want to spam people. You want to give value You want to give more value than people could ever expect Because when you give them value you give them a lot of resources Good quality stuff. They feel obliged They feel obliged to actually pay you back or they'd be by perhaps signing into your subscription lists or buying your product people Feel obliged to help you out the majority of the time even in today's Modern day with pirating and whatnot people still buy DVDs. Why? Because if there's a good artist that you like and that you support who's pulling out good music You feel obliged to support them. So you'll buy the iTunes album or the CD the hardcover Despite the fact that you could always just illegally torrent it It's because of this Kantian fairness tendency So this is a very big part in humans. Make sure you take full Advantage of the Kantian fairness tendency, but pulling that good stuff and Also know when people might be using this to you Anyway, I hope you guys enjoy that We'll go on to the next one eight Alright guys if you haven't already make sure you check out the new personal development global group on Facebook link is in the description Heaps of good shit for you. This is pretty much the go-to place for your personal development articles free content for everybody and just a whole community that we're building up There's no spam here. Also, you could check out the link to my website the realized man right at this website and You suck that out if you have something opposed make sure you check it out and come on anyway have fun guys peace