 Na we are hanging out to the one and only Phil. How are you feeling? I mean it's called Fiti, where were you? Filpoa, Mpakaani luku aji premia? Manzi, Imeweza, Imeweza sana, the support you guys coming through, I think was soa mepende, your product we've just shown a trailer of the show and you know we, everyone was applauding and, yeah so, Imenda Fiti sana, Imenda Fiti sana, yeah. Nata bifotu anza kungili liya suri Mpakaani, titi ntifo luku ajiuzi. Titi ntifo, Imeweza, Mpakaani luku ajiuzi. Na zima ni represent. Man, titi ntifo is a dream come true. Ni conversations tulia anza kuhavin. The first one was in 2020, yeah so we started having titi nt conversations in 2019 and just the consistency and kuselout KCC, that's a dream come true. Man, palini kutuna fil Fiti, na fil Fiti aza. I mean we've been having this conversation here, Kenyans hawa dekoa ki consume Kenyans content. Do you feel like at this time Kenyans are really consuming Kenyans content? Oh absolutely, look at you guys. Manzi metoa mainstream media kazi. The truth of the matter is it's not that Kenyans were not consuming Kenyans content, it's we as producers were not supplying them with the content. So content ito iko in our fikiya. Sa iwa neza pata content ito directly on their phone. We were not marketing and selling enough. Now we are doing that, we are making noise, we are marketing, we are doing everything. So Kenyans wali kuwa ready kuwa content ito. Ni sisi kama content creators atu kuatuna wa pay enough, yeah. Muka neza tkakujuwa eza producer. Mushi e kaibim kafkiria, Mfa niya a reality show ya common one inchi. Namuze international liya. Msi wa boda boda, msi wa gava, politician flani wa gava. I'll be very honest as Philip Productions, we to media more on fictional shows, creating shows. But I have a good friend Aitwa Yujinbogo. He does very nice reality shows. Yendo wa mifanya real houses of Nairobi. I may do the shiak na namla silk naitwa. Something, yeah? Yeah. And it's a lo-culture. Ondum sem nafam tafute, because he's really really good with reality shows. But anytime in our scripts, we trained and picked such real characters. So it was itai kosa wa boda, itai kosa mamamboga. Yeah. Tukile mpakaniki do. Of course, if you want to check, we've seen the trailer. It's very amazing. I'm sure we'll share the whole series. But I want to know, looking at the product and what you had envisioned. Are they in line? Amma, what is greater than the other? Was this the product or the vision? Oh wow. So from Pakaniki in terms of the product, I was not part of the process of producing Pakaniki. Mpakaniki ni manzaku interaknau at the distribution point. But for us, as feel it, our vision has been getting Kenyan stories to the Kenyans, to Kenyans, to Kenyan people. And talking to the Mpakaniki team and the Foxtone media team that has produced Mpakaniki, goliwa ilikweyo. Like they approached us and they were like, no, we are not thinking of looking for international distributors. We want to make it Kenyan. We want to make it Kenyan. I feel it TV. So our visions are lined on that. And from there, Manze, we watched it. We were like, yes. Finally, kumbe Manzezi movies to make out what's the Hollywood when it comes to action sequences. Manze was wanga watu danganya. Wait, wait, wait, wait, wait. So with Mpakaniki, they worked with security forces and they were told, ilu zingatisu nisha kumubim ili rinko greenaid atibadu naka a few minutes before it explodes. It's nonsense. You pull that thing, it explodes immediately. Or people are firing a machine gun but badu wanongia wanna have conversation. Ioni wongo. Machine guns are so loud. If you fire a proper machine gun in front of you, you go deaf for a few seconds. Okay, I'd like to know, do you feel the production of the people who are going to be distributing it? What strategy are you using? Making strategic noise and making noise means you make noise through all major platforms. So digital is huge. So definitely this working with you guys in partnership with you guys, online media, our online social media pages. We're gonna have a media tour for the cast and crew of Mpakaniki. We're gonna do branding. We might start seeing branding of buses, hopefully some billboards. Mtu yango, takitaka 200kwa streets na billboards tu tajenda. Mtu yango, in Kenya, we don't say you have enough budgets, you just make it work. There's no one who has an okay budget, Manzi. But we cannot keep using excuses. So you call in favors, like you guys, we just tuliongena kido. Kani ambe, siyali, takuapo. So you use what you can, whatever networks you have. Ya. Umekuapunye industry atakabla digital ishike. Right now digital is the main thing. How would you say the industry, maybe in terms of content creation and content consumption. Umekuapu, kabla digital and right now during digital PR. First of all, nonani kumeni utamze. So before digital and I'll start from digital migration. Sisi tokiwa on tahidi high. There are only about 70 stations in this entire country. I think now just create a niche. Kwa na wa sewa koki dogo, find a way to survive with them. Yokitia kutaget, the whole country takuangumu. In terms of the money as well. As the money, the money was channeled to specific stations. Now the money is with people like corporates are spending more money on influencers than they were spending on TV. So for us as filmmakers find a way to create that balance where how can we work with actors who have good numbers online and we mesh and you know, and find ways now what we are doing in Fili TV selling directly to Kenyans. Because waiting for a check from a corporate. I'd like to know what does it take for content creator kaziake ich kuliwa na Fili Productions? Conversations, honestly. There's no set criteria. You have a good piece of content. Get a meeting with us. Let's have a sit. Let's watch the content first. And then from there, like I said, we will quickly video on Fili TV does not guarantee it's going to sell. You need a whole strategy. You need a whole budget. You need a whole marketing plan. So those are the things that we are most interested in. Okay, you have a good piece of content. I will share it with you. What's your plan? How many people? You want to sell it to what? 50,000 people? Kenyans? Okay. So how do we get to sell it to 50,000 Kenyans? What's your plan? What's your budget? So it's not a short term thing. It's conversations over a period of time. Okay, also we've seen this theory content creators might be taxed 15%. What are your thoughts on that? I feel like content creation is such a young industry. And our government unfortunately if they do this, they are going to kill the industry before it even before you put a megoom to young, before it grow. And a good example is the Nairobi Stock Exchange, NSE. It used to thrive. And then the government started taxing the earnings from stock sales. And that's how investors Walihepa NSE. And that's how our Nairobi Stock Exchange just dipped. So I feel it might affect us because already we are struggling to make a bit of money from content creation. Sayokidogo, chance of attacks, then how do I reinvest into the business? I think content creation can generate billions of dollars, not even Kenya shillings, billions of dollars. If we give it time and if the government gives us room to expand and explode. And maybe Neza to add serikali but if we give it time to expand and create content. If you want to make money from content creation instead of taxing President Piaanze who create content Teake manze. One interesting thing I'd love to know is you've been working with Able for a very long time. Tangutahidi days. And right now we're looking at you guys as friends working together and probably making millions. How does it feel to be working together and making money from content creation? What are some of the characters that you're like, hey, what about Able? I'll be very honest I've been very lucky to work with Able because our visions have always been aligned. We met in college and from college our visions sink and we wanted the same goals, wanted to achieve the same things. So it has not been a hassle. We have been on brand. Visionetime kwa constant so we've been on brand. I think the hardest thing with working with Able is kuru genzi is a big brand if not the biggest brand in this country. So his schedule is crazy. So even I I have to work on a schedule with how we work with Able. I have to book him in advance. It's a beautiful thing because that's why we worked this hard. We wanted to get to this point where we were generating revenue and didn't come from all sources. You did click bang which ilifanya vizuri sayana among other projects and was a mefanya vizuri. Miki ne munezuka to surprise wto mbeer. What are you guys carrying he working on? I think the surprise I assume na ronakilemna jaribu kufanya. I think Able on his channel alisema people to guess which film is going to be next and there's a prize tag so mimi siwa ambi sija ribu there's 10,000 shillings on the line I am Tiangu. I am Tiangu. Pia mimi ni mesain NDA but yes it's in the works already script the first draft is out I am Tengu I am Tiangu so thank you so much thank you thank you Ndanya thank you good job Shukran sana you awesome