 I'm pleased and very grateful that I've been given this honor. I'm humbled. Especially because of its ink award, it's very important that we do not forget no matter what form of writing we appreciate it today. It all comes from print and ink. The genesis of all forms of writing is here. I believe that people get worried about print's future. I'm not concerned that much but I feel it might change form and shape but the spirit of it would never die. It will take a very different form. The way we consume print will become very different but the spirit of print will live forever. The property of ink awards is something which encourages and inspires people to do great work in the arena of print too. That's a commendable sort of effort. All the people who are associated with it and working hard towards making it a success my best wishes for them and for future as well. I'm very hopeful about the way that print is going to be there but one thing for sure, and I'd like to confess if it doesn't study print, I would say he or she would be incomplete. It's a ground in education we require. You know like when we talk about music, we talk about the soon pakao na che your control on your soot on your voice has to be great. So for that you learn classical music exactly like that. No matter which form of advertising communication you practice print is like your foundation for the classic print advertising you'll be able to learn the art and craft of writing for communication business. So I think it's a must that youngsters study that medium and learn print. People are in a hurry. See what happens? Change is always in a hurry. So let's not forget, it's only things that are transforming. What is changing? Things are transforming. The idea which of changing forms a shape. And in that change, let's not be uncharitable towards what print is. And I'm not saying that you need to do some artsy or charity to save print but people love, would do, I would. I would do anything to save print as a form if I love written work, the sanity and the power of it. But I think trying to not write it off before it's time is what I would request. And also understand the transformation. And what I mean by transformation is that even if you might be reading digital, digital reading, print Genesis is still there in the classic print advertising in this print and form. So I appreciate that. And I would be happy to write it off.