Loading...

The Benefits of HD Radio: Rey Mena, Emmis Interactive

69 views

Loading...

Loading...

Transcript

The interactive transcript could not be loaded.

Loading...

Loading...

Rating is available when the video has been rented.
This feature is not available right now. Please try again later.
Published on Mar 30, 2012

Consumers benefit from HD radio, because those who love music and want to stream, will now have the option to listen to their favorite radio station, while at the same time, not incurring the types of data charges that they would because the music is delivered by broadcast to the actual HD chip. Butch Stearns of The Pulse Network sits down with Rey Mena, Founder and Co-President of Emmis Interactive, to discuss how this advantage benefits consumers, but also radio stations, who from a broadcast perspective, see an opportunity to make money with HD radio, and make their spectrum more valuable. Mena discusses how they are no longer potentially losing listeners or revenue opportunities; there are now other technologies that use the value of the broadcast medium in a completely new way.

NAB Show(R) is the place to experience the great content shift of players, technologies, strategies and expectations in a marketplace that moves forward with or without you. Join the conversation, and turn shift in your favor: http://tpn.thepulsenetwork.com/nab-show/

Loading...

to add this to Watch Later

Add to

Loading playlists...