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Published on Mar 30, 2012
Consumers benefit from HD radio, because those who love music and want to stream, will now have the option to listen to their favorite radio station, while at the same time, not incurring the types of data charges that they would because the music is delivered by broadcast to the actual HD chip. Butch Stearns of The Pulse Network sits down with Rey Mena, Founder and Co-President of Emmis Interactive, to discuss how this advantage benefits consumers, but also radio stations, who from a broadcast perspective, see an opportunity to make money with HD radio, and make their spectrum more valuable. Mena discusses how they are no longer potentially losing listeners or revenue opportunities; there are now other technologies that use the value of the broadcast medium in a completely new way.
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