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Published on Jul 23, 2007
This exhibit of interactive pieces from Studio IMC (Interactive Multimedia Culture)—a New York City-based new media agency comprised of an international team of artists and software engineers—envisions the future of group entertainment and collaboration and imagines what's waiting for us beyond the relatively passive, "hands-off" experience of watching TV. Studio IMC fuses old and new media concepts and technologies to create a brave new world of participatory—at times even immersive—media consumption. There are no "Do Not Touch" signs here—instead, you're encouraged to touch everything and actually become part of the artwork yourselves.
Previous Studio IMC exhibits—hosted by art museums and galleries—focused on how these works expand the boundaries of art and the museum experience. This collaboration with MT&R ponders the ways in which Studio IMC's new media creations both borrow from and advance traditional home entertainment media like television and radio. Scholars Jay David Bolter and Richard Grusin call this progression "remediation"—throughout time, emerging media have achieved aesthetic and cultural significance not by divorcing themselves from antecedents, but by paying homage to and refashioning them. Photography remediated painting; film remediated theater and photography; and television remediated film, vaudeville, and radio. New media represents not only the remediation of TV and radio, but also the convergence of sound, image, the human body, and the real world, all integrated into an immersive experience that mixes the virtual and the real. This seismic shift toward a type of "total art," or "Gesamtkunstwerk" (a term coined by Richard Wagner) will empower people in ways we can only begin to imagine.