 Okay, everyone, welcome back to another Ultimate Top Tips guide. So, we're down to 98 and this one is going to be taking the sidestep and looking at certainly looking at a different other area to the business. We're going to be looking at your eBay categories. Okay, now you need to be looking at optimizing your eBay categories. It's essential for creating a user-friendly shopping experience and it makes it easy for buyers to navigate to your store. Now, with other content that we've put out, we've shown that there is a growing amount of ability to drive external traffic to your store and gaining placement within the Google search algorithms for stores as opposed to listings, so it doesn't affect your sell-through rate. Now, with this said, today we're going to go through a lot of points, so stick with it. Get to the end. I'll guarantee you're going to find some points that are going to be beneficial to you, so let's get straight on with it. Okay, so the first step to be looking at this sensibly would be to organize your eBay store categories logically. Okay, now we're going to go into more details. We're going to break this down for you into easy bite-sized sections, so you can go back, play it again, listen to it again, see if there's anything that catches your eye, catches your thought process to help optimize your particular store with the items that you sell in either the niches or the evergreen areas that you sell. Okay, so logical grouping. Now, you need to arrange your products into store categories based on logical and intuitive groupings. You need to consider the type of products you sell and how buyers might naturally navigate through them. For example, if you sell clothing, you might have categories like men's apparel or women's apparel or accessories. You then need to be looking at subcategories. Okay, so if you offer a wide range of products within a category, consider using subcategories for further organizing of your inventory. This hierarchical structure helps buyers drill down to specific product types without feeling overwhelmed. You then come to seasonal or themed categories. Now, if applicable, create seasonal or themed categories to showcase relevant products during specific times of the year for special occasions. This can help draw attention to specific items and boost sales through targeted periods. You can have a best-selling or featured category. Now, within this, you could consider having best-selling or featured categories at the top of your store to highlight popular or special items. This can serve as a focal point for buyers and encourage them to explore top-rated products. You then come on to the second half of this, which is to make it easy for buyers to find what they're looking for. Now, it sounds straightforward, but it can always be a little bit deceptive. So, you need to have clear and descriptive titles. You need to ensure each category has a clear and descriptive title. Use key words that resonate with your target audience, making it easier for buyers to identify the content of each category at a glance. You need to be using eye-catching thumbnails. Now, use visually appealing thumbnails for category images. Thumbnails should be representative of the products within the category. Helping buyers quickly recognize and click on the sections that interest them. You need to be using searchable keywords. Now, you need to include relevant and searchable keywords in your category names and descriptions. This will help with indexing and search engine placement. This not only helps you with the organization of your store, but also with the search. That's key. It's key to know that it's about the search. We know with the eBay platform, as things stand, everything's about search. Now, if you have a few items that start selling well within a search and you're using the same keywords within that category as that are within the listing, this is going to push more traffic to your categories within your store instead of necessarily to a specific item listing. This could gain multiple sales. It may be that they haven't found what they're looking for, but now that they're in a smaller environment, they may just search through the listings within that category in your store. You have a captive audience. It makes your store more discoverable to potential buyers. You then want to be thinking about filtering options. Now, take advantage of eBay's filtering options within each category. Allow buyers to filter products based on factors like price range or brand or size or color and other relevant attributes. This enhances the shopper's experience by enabling them to narrow down their choice quickly. You need to be using intuitive navigation. Now, what I mean by this is you need to design your store layout with an intuitive navigation in mind. Make sure that the path to finding specific products is straightforward and buyers can easily navigate back and forth between categories without confusion. Promotions and deals. If you have ongoing promotions, special deals or discounted items, highlight these in designated categories. This creates a sense of urgency and encourages buyers to explore the discounted offerings that you have. Regular updates. Now, periodically review and update your categories to reflect changes in your inventory, your seasonal trends or promotions. Keeping your categories up to date ensures that buyers are presented with accurate and relevant information. You want to be using responsive design. Ensure that your eBay store is optimized for desktop and mobile users. A responsive design adapts to different screen sizes, now providing a seamless and user-friendly experience regardless of the device buyers use to access your store. Now, by organizing your eBay store categories logically and making it easy for buyers to find what they're looking for, you enhance the overall shop and experience. This not only increases customer satisfaction, but it also encourages repeat visits and boosts the likelihood of successful transactions in your eBay store. You want more repeat customers now. This is the direction that we're going in. There are only so many buyers out there currently on the platform and if you get a consistent buyer, they may come back one month and buy two or three or four. I have a selection of buyers that come back monthly and they buy three or four at a time of new products that I have available because they know that they can trust me, they know that I'm reliable, they know that the quality is there, they know that I'll have new ranges constantly coming in. These repeat buyers are going to be your bread and butter going forwards. If you're going through a slim pickings in sales period, this repeat custom, these followers that come back to your store on a regular basis could mean the difference between surviving or suffering or even worst case scenario, having to go under and look elsewhere for further funding to just sustain your lifestyle or your life in general. I hope you found this information helpful. If there's anything that has been beneficial to you, awesome. If there's anything you're not sure on or you'd like me to expand further, let me know. Don't forget to subscribe, like and all that jazz. 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