In this video I'm going to be discussing where to begin with your keyword research and answer these 3 questions:
Why is Keyword Research so important? How do you find the right keywords to use in your content? Which keyword research tool is best?
Why is Keyword Research so important?
Search engines find your website based on the keywords contained in the content. For example if someone types "how to write an effective article" in the Google search box my article appears at the top of the page out of 255,000,000 other results. This is because the article contains the keyword phrase "how to write an effective article" in the title, meta tags and many people have linked to it from their website.
If you gain first page rankings for the specific keyword or keyword phrase you used in your website content you'll attract lots more traffic than if your website ranked on the 5th page. The more competitive your niche is the harder it is to achieve high rankings.
How do you find the right keywords to use in your content?
With millions of websites on the Net and 1000s more coming online every day there's a high probability you'll have many competitors in your niche. Long tail keywords refers to keyword phrases containing 2 or more words as illustrated in my example "how to write an effective article"
Long tail research is crucial to your online success because you have less competition from other websites and it gives you a much better chance of getting high rankings in the search engines. Also long tail keywords generate much higher conversions than general keywords.
Which keyword research tool is best?
A keyword research tool sorts through millions of keywords in its database and displays the keywords people are using to find information about a specific topic. It will show you how many people searched on that keyword each month and how competitive it is.
Many people use Google's free Keyword Research Tool and I do too however it has some severe limitations. For instance it:
* Only generates 100 keywords for every search. This dramatically limits your ability to find valuable long tail terms and phrases.
* Gives you no idea of how much competition you have. It only says the competition is high or low.
* Google's Help Center is primarily oriented toward people who already have AdWords accounts.
The keyword research tool I recommend is Market Samurai