 From around the globe, it's theCUBE with digital coverage of AWS re-invent 2020, sponsored by Intel, AWS, and our community partners. Welcome to the virtual cube and our coverage of AWS re-invent 2020. I'm Lisa Martin. I'm joined by Ali Siddiqui, the Chief Product Officer at BMC Software. We're going to be talking about what BMC and AWS are doing together. Ali, it's great to have you on theCUBE. Thank you, Lisa. Get great to be here and be part of AWS re-invent. Exciting times. They are exciting times. That is true. No, never a dull moment these days, right? So Ali, talk to me a little bit about what BMC is doing with AWS. Let's dig into what you're doing there on the technology front and unpack the benefits that you're delivering to customers. Great questions, Lisa. So at BMC, we really have a close partnership with AWS. It's really about BMC plus AWS, better together for our customers. That's what it's really about. We have a global presence, probably the largest of any vendor out there in our industry with 15 data centers, AWS data centers around the globe. We just announced five more in South Africa, Brazil, Latham, APJ, a couple of them, AMIA across the globe. Really the presence is very strong with these data centers because that lets us offer local presence, take care of GDPR and we have great certification with ISO, SOC2, FedRAM, IL-4, high FedRAM. We even got HIPAA certifications as well as dedicated Canada certifications for our customers thanks to our partnership close partnership with AWS and all these data centers across. In addition, for our customers, really visibility into AWS, seamless capability to do multi-cloud management is key. And with our recent partnership with AWS around specifically AWS SSM, which gives customers key multi-cloud capabilities around multi-cloud management, total visibility seamlessly in AWS and all their services, whether it's EC2, SES, S3, SageMaker, whatever services they have, we let them discover and seamlessly give them visibility into that. That 360 degree visibility is really key to understand the dependencies right between the software and the services and help customers to optimize their investments in AWS ASM, correct? Exactly, with AWS SSM and our AI service management integration, we really give deep visibility on the dependency, how they're being used, what services are being impacted and really AWS SSM is a key unique technology which we've integrated with them. Very, very happy with the results our customers are getting from it. Can you share some of those results, operational efficiencies, cost savings? Yeah, Lisa, another great question. So when I look at the general picture of AI service management and AI ops, which we run with AWS across all these global data sensors and specifically with AWS SSM, people are able to do customers and this is like the top two hyperscalers we are talking about, as well as large telcos like Ericsson and some of the leading industry retail or other customers we have, they're getting great value because they're able to do service modeling automatically use SSM to get true deep visibility seamlessly to do service discovery for all their assets that they run using AI service management and AI ops capabilities. It really is the next gen and it's disrupting the service ITSM traditional service management industry with what we're offering now with AI service management, AWS SSM and other AWS cloud-needed capabilities such as SageMaker and AWS Lex and connect that we leverage in us AI service management and AI ops solution. We recently announced that as a single unified platform which allows our customers to go on, BMC customers and joined with AWS customers to go on this autonomous digital enterprise journey. This announcement was done by our CEO of BMC, Aiman Syed in BMC exchange recently where we basically launched a single IDE foundation, a single platform for observability engagement with automation. For the autonomous digital enterprise I presume I'd like to understand too from your perspective this disruption that you're enabling how is it helping your customers not just survive this viral disruption that we're all living with but be able to get the visibility into their software and services really maximize and optimize their cloud investments so that their business can operate well during these unprecedented times meet their customer demands, exceed them and meet their customers where they are. How is this like an accelerator of that? Great question Lisa. So when we say autonomous digital enterprise this is the journey all our customers are taking and it's focused on three treats agility, customer centricity and action ability. So if you think about our solutions with AWS really it's AI service management AI ops enables these enterprises to go on this autonomous digital enterprise journey where they can offer great engagement to their employees all CEOs really care about employee engagement happy employees make for more revenue for those enterprises as well as offer great customer experience for their customers using our AI service management and AI ops combined ADE found in this single platform which we are calling ADE foundation. Yeah, I always, oh go ahead sorry. No, go ahead please. I was going to say I always look at the employee experience and the customer experience as absolutely inextricably linked but the employee experience is hampered that's pride default almost going to impact the customer experience and right now I don't know if it's even possible to say both the employee experience and the customer experience are even more essential to really get right because now we've got this big scatter that happened a few months ago with some companies that were completely 100% on site to remote being able needing to give their employees access to the tools to do their jobs properly so that they can deliver products and services and solutions that customers need. So I always see those two employee customer experience as just inextricably linked. Absolutely, that's correct. And especially in this time even if the new pandemic, these pandemic time the chief human resource offer the CEOs are really focused on keeping the employees engaged and retaining top talent. And that's where our AI service management and AI solution helps them really do use our digital assistance chat boards which are powered by AWX and Lex and AWS connect and our integration with Helix ControlM which is another service we launched on AWS Helix ControlM which is our SaaS version of a leading SaaS product automation product out there as well as RP integrations we bring to the table which really allows them to take employing engagement to the next level. And that's top of mind for all CEOs and being driven by line of business like chief human resource officers. So that's a great point. Are you finding that more of your conversations with customers are at that C level as they look to things like AI ops to help find you in their business that it's really that that C level not concerned but priority to ensure that we're doing everything we can within our infrastructure where our software and services are to really ensure that we're delivering and exceeding customer expectations that are very tumultuous time. Yes, what we are finding is really at the CEO level, CIO level, the C level is about machine learning AI adopting that more in the enterprise and specifically on our capabilities when I say AI ops. So those are around root cause predictive IT and even using AI NLP for self service. So self service is a big part and we offer key capabilities. We just did an acquisition come around which lets them do knowledge management and self service. So these are specific capabilities, predictive IT AI ops and knowledge management self service that we offer that really is resonating very well with CIOs who are looking to transform their IT systems and IT ops and align it with businesses much better and really do innovation in this area. So that's what's happening. And it's great to see that we will do the exact capabilities that come with our IDE foundation the unified platform for observability and let's customers go on this autonomous digital enterprise journey with our keeping capabilities. Do you see this facilitating the autonomous digital enterprise as a way to separate the winners and losers of tomorrow as so much of the world has changed and some amount of this is going to be permanent. Imagine that's got to be a competitive advantage to customers in any industry. We believe enterprises that have the growth mindset and want to go into the next generation and that's most of them to be honest are really looking at the IDE autonomous digital enterprise framework that we offer and work with our customers on and the way to grow revenue to get more customer centric increase employee engagement. That's what we see happening in the industry and that's where our capabilities with IDE foundation as well as Helix, whether it's Helix AI service management Helix AI or now recently launched Helix ControlM really enable them to keep their existing tools as well as keep their existing investments and move the IT ops towards the next generation of tooling and as well as increase employee engagement with our leading industry leading digital assistant chat port and AI service management solution. That's what we see and that's the journey we're taking with most of our customers and really the ones with the growth mindset really being distinguished as the front-runners. Talk to me about some validation from the customer's perspective, the industry's perspective what are you guys hearing about what you're doing as BMC and with AWS? So validation from customer that I've just talked about great validation as I said, talk to of the hyperscalers users for proactive problem management proactive incident management AI ops. At the same time, independent validation from Gartner we are seven years in a row. So seven years is the longest street in Gartner MQ for ITSM and we are a leader in that for seven years the longest run so far by any vendor. We are scoring the top in the top number one position in 12 of the 15 critical capabilities as you know Gartner ITSM is really about the critical capabilities is where most customers look. So that's a big independent validation where we scored 12 of the, we were number one in 12 of the 15 capabilities. So that was an awesome validation from Gartner in ITSM. We also recently EMA Enterprise Management Associates published a new report on AI ops and BMC scored the top spot on the charts with business impact and business alignment use cases categories for AI ops. So think about what that means it's really about your business, right? So we being the top of the chart for business impact and business alignment for AI ops radar report from Enterprise Management Associates is a great independent validation that we can point to of our solutions and what, and that's really because we partner very closely with our customers. We also got couple more awards and we won a lot more but just to mention two more AI breakthrough which is a industry leading third party source out there for chatbots and AI based chatbot solution named BMC Helix chatbot as the best chatbot solution out there. SAS awards, another industry analyst firm, independent firm which really shows that how we are getting third parties and independence to talk about our solutions named BMC SAS for ticket management management which is really a proactive problem and proactive incident resolution system as the best solution out there for ticketing and even to manage. So a lot of athletes, a lot of, yes it sounds like it. A lot of athletes, a lot of validation. How do customers get, how do you get started? So customers looking to come to BMC to really understand, get that 360 degree visibility. How do they get started? Well, they can start with our BMC discovery which integrates very tightly with AWS SSM to basically get the full visibility of assets from network to storage to AWS services, whether they are S3, EC2, doesn't matter what services they're using, Kafka service they're using, whatever the hundreds of services they're using we can seamlessly do that. So that's one way to do that. Just start with BMC Helix discovery. The other one is with BMC knowledge management and BMC self-service, that's a quick win for most of our customers. IAI service management tooling, that's the third way and AIOPS tooling. With BMC Helix monitor and AIOPS we offer pretty much the best in the industry in those that customers can start with. So the many areas and now with BMC ControlM if they want to start with automation that's a great way to start with BMC ControlM which is our SaaS solution of our industry leading automation product called ControlM. And so for just last question from a go to market perspective it sounds like direct through BMC channel partners what about through AWS? Yes, absolutely. I mean, again, it's all about BMC and AWS better together. We offer cloud native AWS services for our solutions use them heavily as I just mentioned whether that's SSM or chat boards or any of the above or SageMaker for machine learning AI and customers can contact the local AWS rep to start learning about BMC and AWS better together. Excellent. Well, Ollie, thank you for coming on the program, talking to us about what BMC is doing to help your customers become that autonomous digital enterprise that we think of tomorrow they're going to need to be to have that competitive edge. I've enjoyed talking to you. Same here. Thank you so much, Lisa. And really it's about our customers and partnering with AWS. So very proud of that. Thank you so much. Excellent. For Ollie Siddiqi, I'm Lisa Martin and you're watching theCUBE.