 So I wanted to share with you guys a big big mistake that I've done that costs me Probably around a hundred thousand dollars over the last few years Something that I learned a few months ago After retreating for a long time from what I should be doing. So that mistake was actually not investing in Marketing and when I say not investing I mean cash hard cash in the past I used to just put money on anything like I would invest in myself and mentors in Marketing I was just throw money anywhere and just see what happened and that worked amazingly But then two and a half years ago I really got burned by making some really bad decisions and then I made this secret vow to myself without Noticing by the way, it's not something that you do intentionally to Never spend money again, and I just focused on Getting traffic and getting my marketing done just using like free methods So I got really really good at cold calling for example, which is an amazing skill Which helps me to this date and you have no idea how much but Then again, I was always capped because if I wanted to grow it would always have to be based on Either being really creative and courageous like for example, I've made a video that was really really provocative And got me around 100,000 views on Facebook That was that's one way, but if I want to like scale the only way for me to do that is to Like contact people directly or you know build a community, which is you know not a good way to do it fast so the way I I Conditioned myself was again to not spend any money and that was not smart because I retreated from that every time I had an opportunity to do Facebook ads Google ads YouTube marketing anything that costs money I would basically retreat from it and not go for it and I lost tons of opportunities doing that with businesses that could have worked if I had done that or businesses that Worked and would have worked better if again, I had done that so that's one of the biggest lessons I've learned and Today I'm investing money daily in marketing That's the fastest easiest way to grow and I learned that it's actually better to lose money Marketing to lose money then to not do marketing at all Like it's actually preferable that you lose money when you do marketing then you know Just not participate in that game because the growth it comes from the pressure that you put it on yourself We actually put money on the line, which is the definition of an entrepreneur It's basically someone who reeks risks capital for future gains So whatever you're doing right now wherever you are it doesn't matter if you just started a business Or if you're running a business for years I would highly encourage you to set up an ad on Facebook on Google Just set up a basic ad for a couple of dollars a day Just to start getting some traffic towards your way and that would really change your mindset That would change your game because you know sometimes you open up something and you know you do a landing page But you don't actually put money to it So you just send it to people and whatever but you don't really get results You don't really see like hardcore like okay I got today I got like 30 clicks and you get 30 clicks every day and then you can actually tell what's going on Everything is very sporadic and you don't really know what's happening. You're not really committed to making it work Whereas if you actually put money into it, it becomes really really solid like you actually really want it to succeed You check the numbers every day, even if you just put like two dollars a day into it You know it changes something in the way you conduct yourself So again, whatever you're doing, whatever you're marketing, even if you're just starting out Even if you just want to open up like a small consulting firm, whatever it is Just the first thing you want to do is open up a campaign Just start driving traffic towards your shit Even if you don't have something good because that will basically force you out of pressure to start You know taking action and actually moving forward faster because you'll see where you're fucking up very very clearly And that is a very very important thing. So I hope this message helps you I know this is something that I haven't done for years and again it fucked me up really really bad So I'm happy that I came back to it and that I'm doing it again I'm very very happy last few months have been amazing and in terms of growth like again couldn't be happier So I'll be going to my house now and it's good to see you It's good to talk to you good to be back and I hope to do many many more videos So let me know what you think and I'll see you soon