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[A-Ha! TV] Christopher S. Penn Explains "Line of Sight" Marketing Metrics (#AhaNH)

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Published on Nov 3, 2011

Chris Penn is the Director of Strategy at What Counts, co-host of the popular "Marketing Over Coffee" podcast, and co-founder of PodCamp Boston. We caught up with him at PodCamp Boston 6 in September 2011 and asked him to share his best advice for using social media with attendees coming to the 3rd Annual "A-Ha!" NH Social Media Business Summit.

He quickly dove into the concept of "line of sight," and being able to trace social media activities to a concrete business goal, like generating revenue. But it doesn't have to be a straight line from Point A to Point B - it can be A to B to C to D, as he explains in this interview.

For more great advice from Chris, follow him on Twitter at @CSPenn, or visit www.christopherspenn.com.

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