La Familia - Roho Chuma (Official)





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Published on May 24, 2012

The La Familia trio of Kenya's Number 1 Hypeman-DNG, 254 Entertainment's frontline MC- MC Samora and Channel O Emcee Africa Kenya Finalist- 6 Foot have finally released their 2nd single- Roho Chuma!

Roho Chuma is about La Familia's desire to move forth in strength and unity; to realize their dreams and achieve their hearts' desires, hence the chorus: "Roho Chuma, Hakuna Kurudi Nyuma".

The location was Old Ngara. La Familia decided on the location because of the theme they wanted in the video. They were looking for a raw, street look in line with the energy they wanted to depict.

Theme: La Familia are Street Kings...5 Star Generals (hence the military regalia).

Storyline: It has been quite a while since La Familia's last single (We Go Hard) and upon their return, they realize that the streets are in disarray...fake emcees have entered the game, and we need to clean things up and put things in order... This time, they are here to stay...The throne is theirs and they are holding on to it... "This is us, this is our time, and there is no going back...." -- La Familia.
The song was produced by Ulopa Ngoma & the video was directed by DYMK Films. Executive Producers: 254 Entertainment Ltd.


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