 Check it. Check it. Check it. It's a unique house. It's your boy e ceo and I'm here with the official miss Jamaica Hey, what's going on? Say we a man listen man We've been getting a lot of people come through you know what I'm saying and and and when I was dealing with it with the DJ thing, you know, we don't have several DJs on here I say man, you know, I love East Texas and and so when I start asking around they say you got a man You heard this DJ. I say, yeah, I never heard of the nigga But then I start the research and found out he was impacting the whole thing the whole thing down there The whole cake man. Check it out man. My boy DJ juice in the building. What over there, man? What's up, man? Thank you for coming on the show and I just appreciate you for having me man I know you're a professional nigga. Hell I already know. Hey, I heard about your nigga Don't try that. Yeah, they paying you for this nigga You get behind the mic nigga. You get paid nigga. Look don't ask me for no money nigga. I can't do it Hey, man, you know man I feel like I feel like the other relationship is worth more than money. So whoa See quick on his words. You got to watch him. You got to watch these niggas radio po. The personalities He could be we don't know yet. He's you little you little DJs the personality these people can rap Yeah, I'm just saying I mean you rap. I made a couple songs I Would never put them out now though. Okay. Hey check it. Do me a favor, man Just if people ain't familiar with who DJ juice is man Tell us a little bit about yourself. Who y'all where you from what you do? How you came up with that name? We gonna get all that man We gonna get all that juice. I mean, I'm juice man I would say I'm from Atlanta, but really I'm from everywhere. Okay, you know my pops is a military Okay, I stayed in San Diego I stayed in Arkansas stayed in Philly. I stayed in New York, you know, so I spent most of my time though Most of my my dad's side of family Is in Atlanta and then my mom's side is island, Texas Okay, the Texas it was because my mom she had lupus, okay So I kind of want to be close to the hook a lot. You know saying was raised by my father. Okay. That's what's up, man So um the thing I want to ask is how did you end up getting in the in the radio scene and a personality thing? What's going on Yeah, I'm a personality and I'm a DJ, but I started off as a DJ which led me to becoming a personality. Okay. Okay, okay Man really going to the club because I would go to the club and there was a guy by the name of let's just shout to him He's in Houston, you know saying he started the blaze basically in 1999 He was the first person on air. Well, when I'm when I move to Texas. I'm going to close. I ain't liking the music I ain't gonna lie. I'm just like man. Why they playing all this slow stuff in the club So I will go home and make mixtapes will make a CD with a whole bunch of Atlanta music I gave him young jockeys going down. I gave him all this music and I was like, hey Play this play walk it out play West Side walk it out play this and he like I'm gonna do it because you want me to play it and you're gonna dance to it and then next thing, you know people looking Yeah, yeah, you know my wife Jamaican so you say dance is a whole different level we don't dance like them No way you can't dance like no Jamaican people. I have been over there I got embarrassed, you know, I said I was in New York. I wanted to go out and miss some chicks They were like, yeah, we're gonna go out. So first off, I don't know what time people go out I was like 14 years old, you know, I said, I'm ready at eight o'clock. You know, I'm saying this girl I'm sleep on this plastic couch, you know the couch, but you got a sticky couch. I don't sleep She called it 12 o'clock. I'm like, oh, she like you ready. You ready? Yeah. She like you sleep I had to go hit the teeth real quick. Maybe we went to the club. I'm behind this chick I'm like, yeah, and now you just stand up. Yeah, boom you post up and they do all the work the girl turned around told me She's like you can't dance I was hurt. Yeah. Yeah. She wants you to go to the chicks who I came with before though Hey, the girl said I couldn't dance like what what's going on? She's like, what's you doing? I was like standing she was like nah, you got to move your hips and all this stuff But when I started doing that though, man, I got hey, I won that night already Already man. So New York. Well, you say you grew up a little bit there. Are you just not just visiting That's what's up. Oh cuz the military dad military. I'm an uncle stand out there. Your uncle stand out there Okay, that's what's up. So you say you went y'all ended up in Tyler No, Tyler's cuz my mother is actually from Tyler. Okay, where where do you live now? If you don't mind me I'm saying Tyler. Okay. So when you was in Tyler Basically, you was at the club and then that's how you end up on the radio Yeah messing with a let's let's ice was basically one of those guys who was on the radio and I was giving them music And then the PFC concert happened and he was like, oh you DJ Then he gave an opportunity to open up for him in the club once I took that then he was like, hey You ever thought about radio? I was like nah, they put me on the choir storm hated it I thought it was what it was supposed like I thought I was supposed to be talking and being the little sexy guy That's all I know this man didn't want me to talk He just wanted me to take requests on the radio and just play the person talking and music and then I couldn't play What I want to hear so I'm like man this song bottoms up. It's kind of fast. It's not a soul jam Shut up. That's the way the music supposed to be and I'm like, oh shit Well, I don't want to do this. This is why cuz I Slow jams. I grew up off of R. Kelly and all that stuff. So that's what I want to hear. I want to hear the genuines of things I'm like, yo, what y'all doing? That's all I listen to is quiet storm. Oh my god. I love all them slow music Yeah, yeah, yeah, then they end up dropping that because that situation didn't work anyway So did you end up getting on the day shift eventually did the weekends? Yeah Yeah weekends for a year. I was doing mixing and all that stuff and then sure now what time you show come on Seven to midnight Monday through Friday It's because you get a faster crowd to get a people who want to hear something before they hit the club Man, you get all of that. But you I mean you get people who are just riding around and they I Get people who own boats cuz I'm in East Texas So it's like people hunting and people fishing and all kind of stuff. So I get people calling. Yeah, man I'm on the middle of the lake man fishing man. I'm listening to you man. Hey, man Eminem really I'm like, nah, probably not the end, but I got something for you. Not damn, huh? I don't blame but any Shout out to Eminem We ain't gonna we ain't gonna rock out. We can't get jiggy with it. No, I got a co-worker who here Eminem here But me So the thing I mean so In the in down in in Tyler, Texas, man, you come on that seven really your competition is a Bay Bay up here in Dallas. He he around by the same time he come on six and and and they can get that down there too Texas it's so big. That's why I tell artists is so crucial to know we go from Tyler You go all the way up to Mount Pleasant. That's an hour and a half. Yeah, you still get the blaze radio station Yeah from time you go south to Palestine. That's 45 minutes. You still get the radio station going west You go to Ken. You still get the radio station going east. You go to Shreveport. We bleed in the Shreveport. So that space Come on now you but out here. You we can't get you out here. Now. You can't get us out here Okay, but one of both you can get them a little bit down there Yeah, if you ride 104 from Dallas in the time that you can it'll stay on that's right But if you entirely just how to flip on it ain't gonna come on That's how it works. Yeah, it's crazy man. It's crazy cuz it's satellites and all that other stuff that's popping Are we down there in the woods? Can we get any of it? Yeah? Yeah, you can get him late. Yeah So do you talk about the dragon radio station? Do you think and do you what do you think about the music? How do you feel about it cuz you heard me talking earlier? What do you think? What was hot down there? Oh, you know, you who I'm gonna just call it like it is man Music has came a long way. Yeah, cuz at first I think people were going on They were trying to be Houston and then when that's cuz East Texas is basically H town So then the Dallas movement came didn't everybody try to ride a Dallas wave I think now people are saying I am this this is me This is who I am and they're putting our music for who they are instead of trying to ride waves of different Situations that are around so I think the music game is elevated now to where we have the camp know where you had a smithy You have the seco peas. You had a smoothies. You have the Dior Ciara days or rapping ass shies You have all these guys who are producing Records you got the remote primetime's and the clicks who were like producing records and have brands and I think My my my job my duty is to make sure that It's a whole it's a full brand and that's why I do what I do I don't do what I do as far as the music goes because radio my job is not to play your music My job is to sell advertising. Yeah, yeah, one lane period My job is not to play any music. The music is added value My job is to keep people paying attention Enough so they can listen to these commercials So that's where the money is at in the commercials the money in it. We pay the artist when we play the music That ain't us we're paying So what are you so you you mentioned a few artists right then and you heard me say smoothy and smithy About the hardest down there, but you got another different insight maybe It's a lot of yeah, I know it You have to know what's going on. So who would you say that Maybe one that I'm missing out on that. I mean you still had a smithy and smoothy. You still have c.co.p C.co.p. Who is that man? Catherine Jacksonville hard. You got gualapé They they kind of run together c.co.p and gualapé Hard you got a t-jones. He locked up right now. I heard about that guy t-jones man. You know what I'm saying? Free t-jones once you get out. He got a talent Yeah, then you got I mean you got Serac night with the lyrical music. You got a r&b I just did a comedy show last night. I had a lump and I had a r&g marco Okay, two real dope r&b artists. Uh, you got lz does r&b man. You got man east Texas Stand up. He's got all of it. That's what i'm talking about And they got two pretty and how do you think that the these platform internet? Instagram Twitter tiktok How does that because that now everybody takes away the excuse used to you in the country when you first got here It was hard for artists to be noticed and seen but now They get to be noticed and seen through those platforms a lot faster Oh those those platforms are important, but what's even more important is making sure that you bridge the gap between those platforms and who you are Okay, a lot of artists They look at that and say, okay I'm gonna just release music because I'm gonna get the youtube views. I'm gonna get these followers And some artists say I'm just released music on iTunes about I'm just putting out album after album So I get me a nine million streams because I have the same 10 people Listening to my album over and over and over. So when I put out new music, I'm not worried about getting new Followers, I'm just trying to keep the followers that I have And I'm trying to get people out of that mindset in the mindset of building an actual brand So that's my job is to be that facilitated to build that brand. So I look at like a lot of artists Like the company show I didn't have to put artists on there But I put them on there because I'm like, okay, it's a place for this And I need to be able to showcase because where else can you showcase R&B? You can't really do it at clubs. I remember I ain't a lot I was at club in Sierra. Got boo in that lamp Crime was after her And this was when we was on the high school and they loved it Well, could we came to the club to get drunk? We didn't come to the club to hear To do all that dancing and stuff. So they booed a boo. Get out of here to see our boo It was just a situation where she was just at the wrong venue Performing we we're high school We fighting we we throwing bowls. We that's what we're doing We ain't coming here to boogie and slide across that crock moment So we was on that but she was performing at that club, which was cool You know I'm saying because later on you like damn like later on when I seen lord, I was like damn That was lord at the school. Wow. How long but you know what? Hold on But to me that is the manager's Position to make sure they book their artists at the right venues at the right time You know what I mean because it's it's not the artist who's saying I want to go here I want to go here. You're the one who are booking your artist, right? So, you know, okay, you supposed to look at a demographic. Okay. What kind of club is it? Who normally attends to the club? Do they like this type of music? Well, I think in certain situations You have to exploit chaos. I'm a big believer in that. Okay, so I'm a big believer in If I tell artists all day go to that pool hall And that there is nothing but Caucasian people and white folks in there Go to that jukebox and play your song And just sit back and watch people Just just watch the demeanor Some people gonna bob the head some people might be like what the hell is this but watch the demeanor Because you're gonna learn something about people You're gonna learn something about a different crowd a different audience That you might can take into it because just because you do r&b It's a lot of dudes. We more sensitive than women Like straight up. So when it comes to that There's r&b stuff You got to get it out there somehow. So sometimes you got to put yourself in an uncomfortable situation to learn from that so I'm all for I do stuff at middle schools elementary schools I've gone to schools where I'm some of the auto white folks look at me like I'm crazy when I walk in I'm like, oh snap am I supposed to be here? They're like, who who the radio station who who invited you and I'm like the cheerleading coach and they're like Oh And then I get that and then I go in there and those kids lose they fucking mind And then they have to come back and bite their shit Hey, I'm so happy that you can't know you you didn't want me here But you've seen the impact that I have on these kids. Yeah, so now I'm is You know, but it's exploiting chaos. Sometimes you got to do that. That's what's up, man. So so what do you what do you Look here. I got asked this always that's the same thing. So uh, little kid want to get in the dj and um, I see little kid teenager Um, what would you tell him to do to be uh, he want to be a dj and a personality? What would you what would you tell? Shoot, you are a dj and personality. So I'll be like, let me see That's what I'm gonna check it out. I'm gonna say let me see I'm gonna go I'm gonna be like, I know you can do it. Anybody could do it. You just said that you want to do it Let me see it. I want to ask them right then right there. Let me see it If you ain't got nothing he ain't doing nothing. No, if it ain't in you ain't in you Wow, if it ain't in you, it ain't in you. Who's your who's your best dj? dj jelly What the hell is dj jelly? You messed me up with that And I thought you were gonna say that's why dj. I thought you're gonna say fresh prince Let me tell you something about dj jelly, man dj jelly. Um, I grew up off of him in Atlanta He's the guy behind y'all know who dj onky. Yeah, walk it out. Yeah He's the dj for that record label dj montay made to walk it out beat dj montay dj jelly and uh, dj calvin all used to make mixtapes and they were all blends So they would all break music. They would take all the hottest songs Take all the acapellas put them here take all the instruments put them here and they just Put that shit together and that shit would just merge and you'd be like Damn, what am I? Oh And the beat flip but a whole another verse come on But it's stuff that you know and if it's stuff that you don't know you'd be like you're it's a mix So it's continuous. So you're not stopping So you just riding and that's how music breaks music breaks in the club when a person dances and they don't stop dancing They don't say Oh, what is this whenever somebody dancing they know a song they singing and then the next song come on and they keep on dancing And even if and even if they don't know it is because it flowed Right into the other song. Yeah, because when you DJ you tell the story, right? Definitely when you DJ you always have to tell a story So it's like a book. So I want to flip a question that you asked when you asked To tell a younger person, you know, who wanted to be a DJ my question to you is if you could go back How long you been in the business? 11 years So if you could go back 11 years To when you first started and all the things that you'd known and learned from errors and everything In that 11 years you could go back and tell You What would you tell yourself? Don't do or do or Something like that be you Because I think um, there was a point in time like the people for the people who don't know me um When I first started DJing I was DJing at like college parties and stuff like that and my drop was all the bad bitches Listen to DJ juice. Um I would be in a club. I could tell a girl to get naked and she would do it At the drop of the dime. I can say girl pop that And she gonna drop and do the split. I can I had total control Over any and everybody in this club And then and that's a dangerous position right because If something happens somebody dies It's kind of it's kind of all DJ It's good and bad because we had a DJ that came on that said that he had to control the crowd You have to change the mood from hostile to you know friendly So that's on us both ways but that's on us a hundred percent So you telling yourself to be yourself. So back then you weren't being yourself I wasn't being myself when I say that because okay, so I started with the whole bad bitch listening DJ juice And then I grew up and I said, you know what I want to focus on juice for kids So once I did that I said I can't do this So then I changed it to hey monk and I have some soda. No, but you can have some juice. Hmm delicious Got you that became hella catchy that shit broke. So When I say be you it's okay to change up Everybody looked at me like I was crazy when I stopped all the Ratchet shit I lost a lot of followers. I lost a lot of fans. I lost a lot of support, but you gained some more but I gained When you start getting politicians calling you Asking can you come speak on every half and you start getting you you just start getting into another realm Exactly. So I left one thing to make change in another So when it comes to me being in east, Texas When I tell a young kid to be you be you and be unapologetic about being you Don't let nobody tell you that your shit is wrong that your shit ain't right And if you want to change at the drop of the dime you want to say, you know what? I don't want to do this shit no more. I want to do this Go do it But make sure when you make that decision always tell the story about how I quit football I'm playing on the number one team eighth grade coach All right, you know your route 10 Slant in ran my 10 slanted and went over that ball. Is that a flagpole? I don't know. That's a flagpole. Go ahead. Let me tell you something. I ran at 10. I slanted in I got my ass total fucker You say I'm going with this. Hey, I said, oh, no Same for me. I walked to the side. I did this My dad came down like you all right. What was wrong? I said I ain't gonna make basketball season if I keep on doing this. No, no real talk And he said okay But just know tomorrow if you quit today tomorrow, we start training for basketball Right and I was cool with that You know what I'm saying? So I I know I'm a firm believer in It's okay to switch that shit up But if you switch it up, you better be full full pleasure in it It takes growth because as individuals we grow with time So you are in that ratchet stuff in the beginning because that's maybe who you were in the beginning But as you grew you grew out of that So your clientele Hopefully will grow with you in everything that you do. Well, definitely because I mean shoot now You can go to elementary school and DJ from five to seven and make more money than DJ and from seven to midnight Real talk I like what you're doing man. The way you looking out for those artists trying to you know, promote what's going on in these texas, man We had boss talk. Thank you for doing that, bro You know what I mean because at the end of the day, that's my roots and I love the city I love all those cities you was naming everything about that whole place is who I am So I appreciate the way you go in for my people down there Real talk man. That's a good thing, bro, you know, um Coming from the streets, you know, I know Bob was going on down there. I know them streets Like that's how this guy here. Just hustling. I come from down there with mine. Yeah, so I love Where's this blaze that is off the loop or yet? It's uh, You know with traditions the restaurant. It's it's it's off of Broadway, man Okay, old school spot called traditions, man, you know, like the lubus cafeteria pretty good I mean, I'm gonna eat there. You know, oh the folks. Yeah It's all it's all yeah, you know, you gotta take some salt and pepper when you go You know, maybe a little lyrice It's just a country boy. He down now that he out of Atlanta. He down there eating good He go down to glad his night kitchen or something It's the same man. I want the I want the shrimp and grits too, man. You know, he's Texas. They be like shrimp and grits Do you have any kids and he no kids no go lady I'm just so he's single too But he needs a single now, you know, me Long time ago, we might be picky. I'm actually ready And it took me a long time to get ready But now that you're ready ain't nothing popping up for you. Shit pop it. No, I ain't gonna say that It's Who is the ideal female for you the same thing? I mean, yeah, DJ juice. Yeah, what? somebody who respects themselves And who is a go-getter on their own And a motivator because I'm a motivator if you dance I'm gonna go look up dance and I'm gonna dance with you if you play chess That's what I'm gonna go learn how to play. That's how I am as a person. I'm adaptive So I don't need much. I just need you to fuck with me. That's it And that sounds like very basic But I just need you to to be solid to be around to be there helping here And that's it sometimes just listen and none of you say nothing Just let me go ahead and get it out my question because I know earlier You're telling me that you were raised by your dad You didn't come back into your mom's life till later on right? And I know I've met a lot of people who were raised by their mom And didn't have a father figure in their life. How was it the other way around having your dad there, but Do you feel like you've missed anything not having your mom there? Oh Then that's a real question not the reason why I say it's real because The way I treated women in my past might have been for the lack of Not having the mother there the whole time You know I'm saying but then the grind The get up and get your ass get your shit together dad is all gonna do that Like I remember I used to go cut grass and go put money inside the little go get a little jug Get go down cut 20 20 20 Then I'm like damn need 15 more dollars to get these shoes. I go cut that boom for 15 Then go get the shoes came back to the career pops was like I show my dad the shoes. He's like, oh, that's nice He's like How you get him? I thought man, I was out, you know more yours. He was like Oh All right grass mode Now it's like Because you're not getting paid for that I was like nah, but I'll do it tomorrow. You're gonna get your ass up right now and go do it today. It's 11 o'clock at night Yeah, I'm outside with a with a lawnmower and a flash like trying to see I know the name was pissed the fuck off Like why is this the ass I couldn't grasp he gotta be in trouble Because my philosophy always about um Having two parents in a household because I always feel like for like He and I always get into it like us or a son. He's now 13. He always say that woman we baby our boys We always hugging on them and kissing like he's a gonna be a man. You can't be babing himself I always feel like our role as a woman is to teach men how to be our boys How to be the sensitive side How to be the caring side how to treat a woman all of that to a certain degree though Sometimes gotta be overdoing this Playing the game and laying on his mama. Yeah. Yeah, but then you have the balance then you have the man I think I better go more that yard. I don't care about none of that You better get out of punch that nigga the chest, but I will say this that my dad did I remember uh This chick got me some for valentine day I mean I was in I probably it's seventh grade or something and uh I showed him. He was like what you get her That ain't my girlfriend He was like Nah, call her and find out what she said. We gotta go get her something. That's what's up You know what I'm saying went to wild greens Got a little bullshit ass bearing some candy and shit. What's her house and then you know what I found out Why she smelled like that It wasn't a musty smell, but you know how some some people have a particular smell That's it It was messing with you like damn she smelled like a house They needed they needed to clean up I it wasn't dirty though. Let's sit with it. I'll give that You probably have pets No, maybe it wasn't musty. No, it was like a certain It's like they had the same bad that I have for Bree for Bree or something It's like they had the same candle for Bree like the whole goddamn year. Yeah I get it. I get it. Are you the mothball smell all that? Yeah, all folks have mothballs in the house You can smell it closed and you'd be like It used to be like that like it mess with you What I love that smell Yeah, but so so Top three artists of all time Got to have you know, you got to have them dead or alive got to have Outcast that's your number one this up keep going Outcast is your number one Damn number one outcast and I don't blame you because I love big boy and I love You heard me mention a while ago when you said them them niggas is good. Don't get it wrong now me I'm gonna pick u g k because I'm uh, I'm that's you know that But that's your equal. I like that's right That could be your equal because you're from Texas, but I liked them niggas man Yeah, that you know because I grew up. Well, I mean I grew up off a u g k a by mjg You know any funny how niggas on the east coast don't be feeling that they don't be knowing They don't they never even list like they never knew them before jay's. They didn't know that they didn't know that before Before everything broke and we was listening to that years before anybody knew about this stuff But see been in Atlanta. I was y'all would have known. Yeah to The nods is the Memphis league I did to I did too just because I think Atlanta had that Now I listen to them But I can't say that when I felt I felt Yeah, you know, it's a different than listening to somebody It means that's how many people when you do you can't hear I felt or when Outcast be honest. It's different God that they hit all the way different and you know it the thing about outcast is Every album was totally different different And they told you stories. That's the first outcast we got I like it. They tell you stories. You know what I'm saying? So I gotta go outcast now my number two Curtis Mayfield really that's hot. I like it me too. I like that too I never I like Curtis Mayfield brush that plane. I'm your mama. I'm your daddy. I'm your pussy Hey, that that's your number two Curtis may feel And then I don't even know like if I have a three probably Frank Sinatra. Wow I love Like Frank Sinatra That's the first one Like I go hard. I got it on. I got a 1967 Montgomery Ward system It has the record player a track and the fm. You know what I'm saying and it still worked Just like it's going down. Yeah, I played it in the house You can hear the look Yeah, you can hear all that you do that muddy bass. Yeah But you can't say Frank Sinatra without saying like Sammy Davis Jr. and Dean Martin I mean three right there you right But it was just something about Frank and I think Frank got a lot of black people's songs You know I'm saying it was kind of like That's what was going on during that time. You watched that my rainy joint that my rainy black bottom I feel like Frank just like Elvis. Those wasn't Elvis songs. Those are back for a song. That's right. So I get it. You can't you gotta say Elvis is great. I totally get it. You know where he came from And that's why I fuck with Frank. I know he was great But I know where it came from There it is man. So what um, what what what was it three? He said I'll cast Curtis Curtis and Frank Sinatra. That's a good. That's a good top three First three because that's the first three ever been on here and we do that every time I just like to hear what y'all gonna say because it's like everybody got something different I mean just like uh on the way up here. I listened to Bank bank roll fresh. Okay. I listen to a ball. Okay coming out. Okay. And I listen to outcast What about muddy waters? You ain't listen to that by smoothie? No, that was just on my way up here. It was just I fucking smoothed it. Yeah. Yeah. Yeah. You listen to that whole that whole thing rock all smoothy shit go And I didn't know it. I met the nigga like damn anything a whole thing go all the way through wait He hit it smithy stuff. She got some heavy coming You are you ready? I can't wait for her to drop it Is she here for a video today or y'all just up your own? We had a situation where we don't have a situation at the same time. Okay, so, you know, it's just rocking out. Yeah Yeah, we are here. That's what's up. We're gonna go to some little brunch spots. We're gonna eat. Yeah, you're gonna meet some DJs Yeah, yeah, that's that's networking. Yeah, that's what I'm on, you know, so I'm always working Yeah, I gotta think he always teach me he always say let me tell you if you make a trip Make it a business trip one way or the other. Yeah, I'm trying to figure out something We're gonna have fun, but I'm also gonna call damn near everybody I know like my phone right now people waiting like what we gonna do this evening Have you guys ever did anything where y'all said at the same place because I want to bring her in Yeah, we can't have y'all done that before or no. No, we haven't but we can't yeah, that's what I want to do Say check it man. It's a unique hustle man boss talk 101 man My boy DJ juice showed up today and showed I gave us a hell of an interview man It's boss talk 101