 Very good evening ladies and gentlemen, a very warm welcome to all of you to Impact Digital Power 100. We will be starting the event in next few minutes. Before that, we'd like to showcase the audiovisual of E4M and BW Business World. Let's take a look. Exchange for media, a name synonymous with the latest news about the advertising industry in India. The exchange for media group set up in 2000 has the most credible media platforms covering the entire advertising, media and marketing domain with its highly acclaimed digital, print and on-ground assets. The group's flagship news portal ExchangeForMedia.com reaches over 6 lakh subscribers who are the first to receive breaking news in the industry. The buzzing website not only covers the news but goes beyond the obvious to bring in a fresh point of view. Impact, the weekly news magazine from the group, is the most widely read business magazine in the advertising trade within depth analysis and news based features providing perspective to key happenings in the industry. The monthly pitch magazine provides a ringside view of events unfolding in the marketing landscape along with media and advertising. Another monthly magazine, Drilty Plus is a market leader in repretage on the real estate industry. Today, ExchangeForMedia is not only a leading publisher in the domain but owns the IP of more than 50 events spread across Mumbai, Delhi and Bangalore making it a powerful house of information and knowledge sharing. ExchangeForMedia has curated and launched some of the most successful IPs across marketing, digital, TV, print, radio, mobile, OOH and PR. The impact person of the year, ExchangeForMedia conclave, Indian Digital Marketing Awards, Tech Munch, Pitch CMO Summit, India Marketing Awards, Primetime Awards, Indian Content Marketing Awards, Golden Mikes and Ba are some of the group's top notch events in addition to niche, bespoke events and round tables curated especially for discerning clients. ExchangeForMedia events attract stalwarts as speakers along with the loyal audience comprising of leaders, trendsetters and opinion makers. They are the perfect networking platform for the entire media and advertising industry. No wonder, ExchangeForMedia group publications and events have high credibility and reach and are the destination of choice for agency, brand and media professionals across the industry. Half of ExchangeForMedia group, Aikyatikawa welcome you all to the third day of third edition of Impact Digital Power 100 2020. Impact Digital Power 120 2020 is the most definitive list featuring the most formidable personalities who have helped to make the digital ecosystem in India what it is today. From entrepreneurs, investors, business leaders, thinkers and enablers in the technology, business management, marketing, digital media and other related areas. It acknowledges the achievements of the most influential hundred personalities of India who have changed the way the internet and mobile industry is perceived today. We have been unveiling the four list which started from 12th of January and will go on till tomorrow which is 15th of January. The lists are starting with Tech 100, the list which featured most interesting innovative and influential people shaping the Indian technology scene. Yesterday we also unveiled Business 100 list which comprised of promoters and heads of media companies which have pioneered the digital revolution in the country through their vision, passion and commitment. It has the name of top leadership of companies advertisers which supported the digital media through their innovations and investments as the marketing tool. Today we are unveiling the marketing list which names 100 most influential marketing and agency leaders in India and based on their contribution to the growth of digital marketing and their industry and internal influence. Tomorrow being the last day on unveiling the list we will also have Digital 100 list of game-changing leaders who are at the forefront of change within their organizations through technology and innovation. And now to inaugurate today's event I would like to request Dr. Anurag Bhattra Chairman and Editor-in-Chief Exchange for Media and BW Business World to say a few words on this occasion. A very warm welcome to you Dr. Bhattra. Good evening. Happy Makarsagranti. Today is a very auspicious day. On this auspicious day we have the Impact Power 100 list coming out. It's a culmination of the celebration over the last three days. Today the list will have agency ecosystem owners, marketeers, marketing communication experts. The ecosystem of business of advertising marketing media leans on the leadership of these leaders to be able to build D2C brands, D2C businesses, to be able to craft digital journeys and digital destinations for businesses and brands. So today's leaders in the Impact Digital Power 100 list have earned their rightful place because of the kind of work they've done in the digital economy. I wish all of you a very happy Makarsagranti and congratulations for being in the Impact Digital Power 100 list. I'm sure your work will inspire a lot of other people to do good work and be in this list next year. All the best. God bless you. Good evening. Thank you so much Dr. Bhattra for setting the context. Before we move forward, I would like to showcase the BW Business World legacy audio visual for all of you. Can we have the AV please? In the world of business, when you think business, you think BW Business World spanning across platforms from print to the fast growing digital space, from custom events to insightful industry books, BW Business World continues to capture a critical market space. Enjoying over 1.2 million engaged reader base, we have replicated this success in digital with a six-fold growth in the past one year. So who is the BW audience? Our magazine readers are the cream of the crop business professionals spread across industries and niche communities. BW Digital engages with a much larger audience, hailing majorly from India and US. We also reach diverse markets including UK and Saudi Arabia. The BW Print universe comprises of BW Business World, BW Smart Cities, BW Hotelier, BW Applauds, BW Education and BW People, each profiling industry leaders and niche sectoral stories. BW Digital communities target niche segments like startups, CIOs, Smart Cities, Defense amongst a range of other fields with the following of millions of unique digital users. BW Business World is an industry leader in curating a plethora of IPRs. With multiple industry stakeholders under one roof, BW IPR events generate superlative content. BW Engage offers bespoke brand solutions across functions with inputs from the award-winning BW editorial team. We design and execute a 360-degree marketing model resulting in top-of-mind recall and a large BW Engage client patronage. Why engage with us? We have an award-winning editorial team. We forecast new scoops and future trends before any of our competitors. We provide 360-degree brand solutions and our clients are always happy with the ROI. This is just a glimpse of our client endorsements. To subscribe to our print patronage, visit subscribe.businessworld.in. Follow us on Facebook and Twitter. You can also connect with us on WhatsApp on businessworld.in slash WhatsApp. All are aware. Exchange for Media is a single-stop information platform for the business of media, marketing, advertising. With multiple online and offline platforms, Exchange for Media has the credibility and loyal following, and the content will be carried on various platforms beyond this room while it's being live as we speak. Ladies and gentlemen, once again, I welcome all of you to the Impact Digital Power 100 Marketing 100 list and wheeling today. Now, I'm sure all of you are excited, but I'm going to hold on for a little longer because I want all of you to also join our online conversation as we are talking about the digital power, then why not connect digitally and continue the conversation online using our hashtag impact digital power 100. And I'm delighted to inform all of you that we also have Mr. Naval Ahuja who is the co-founder and director of Exchange for Media. So we'd love for him to come forward and say a few words on this occasion. A very warm welcome to you, Mr. Ahuja. Thank you. Thank you. Thank you, Khyati. And good evening to you and everybody who's watching this show. Thank you for joining us. As many of you might be aware, this is the third evening of the Impact Digital Power 100 list. As I was explaining yesterday and the day before as well, the digital world, especially in the last 10 years has undergone a C change. And when we sat down to do this list, we realized that we need to take a fresh approach. In 2012, we did the first edition of the Impact Digital Power 100 list. And as you can all imagine, the digital economy, the digital ecosystem was a very different universe at that time. There were hardly any social media platforms. Most of the publishers hardly had any mobile websites. It used to be called WAP sites. Then if you remember, there was no mobile app economy, the way it exists today. Most of the digital ecosystem was built or pioneered by some of the Indian entrepreneurs. I remember the likes of Sanjeev Ikchandani, Deep Kalra. And naturally, there were lots of upcoming advertising technology companies. Martek was a unheard of name then. With that background, when we sat down to do a list this year, we realized that we need to take a fresh approach and the digital ecosystem has completely changed. It's become a very complex matrix where there are dozens and hundreds of companies that exist across the entire gamut of services that digital companies provide. And the depth in each vertical has become significant. So we were dealing with a very complex matrix. And one question that arose first when we sat down was that how can we do justice to the digital list of 100 most digitally influential people when we are dealing with such different kinds of verticals in the digital and the technology ecosystem. Today, let's look at advertising, for example. You look at AppTech. One of the key reasons how AppTech has been fueled in India in the last few years has been the rise of video consumption, has been the rise of OTT, has been the rise of audio-based digital content consumption. And the key reason for that has been the rise of telecom players like Geo, who have provided broadband data at very low costs across India. So a lot of the digital economy is being fueled by players which are at the core of what we do in the advertising and the sector. So we thought it up and right to look at the list from a different angle and create four different lists. And as you might know already, it might have been explained to you. The first list we unveiled on Wednesday, which was given for yesterday on Tuesday rather, my apologies, was the Technology 100 list which had the technology titans of India, companies that are driving the tech ecosystem, the change in the digital economy through technology intervention. The list that we unveiled yesterday was the Business 100 list which had owners and MDs of large Indian corporations who are driving the digital agenda through their businesses who have taken the digital first approach. A lot of them as you might have seen on the list are legacy companies, legacy business, mom and pop, brick and mortar companies which have taken the lead in the digital economy. Some of them are media companies like Times Group, others like Hindustan Unilever. They've really led the digital economy well. What we are doing today is unveiling a list of the top 100 marketing ecosystem leaders in our industry. This list as you will see soon includes top marketers who are taking the lead in using digital as a platform for their respective brands. It includes advertising leaders, advertising agency leaders who have again taken a digital first approach who've been at the forefront of how the digital economy in the advertising industry is shaping up. What we will do tomorrow is unveil the list of, tomorrow's list is the Digital 100 list which is primarily based on nominations that we received for this initiative. So all in all you will across these four days we'll have around 400 leaders being unveiled through these four lists and as you can imagine a lot of these lists generate debate information that was made available to us and what is publicly available has been used to finalize these lists and the rankings. The exchange from the media team including me Sunil Priyanka and many others including Anurag have also spent a lot of time in this. The Technology 100 list was driven by a jury but having said that I'm sure a lot of you will have comments on many of these rankings. We are very happy to receive those comments from you. We'll be very happy to receive any inputs that you might help us in making the process better next year. Till then congratulations to all the listers. I hope to join my colleagues in celebrating your win. Thank you and look forward to also seeing you everybody in person soon. Thank you. Thank you so much Mr. Ahuja and yes then this list is one of the most influential list to say in the marketing field but if you have any comments anything to say to us then don't forget you can use the hashtag impact digital power hundred and join the online conversation. Now before we move forward of course we'd like to tell you more about this list more about this initiative by impact digital power hundred by this audio visual can we have the intro audio visual please. Exchange for media welcomes you all to the third edition of impact digital power 100. The impact digital power 100 2020 in its third edition is the most definitive list featuring the most formidable personalities who have helped to make the digital ecosystem in India what it is today. From entrepreneurs, investors, business leaders, tankers and enablers in the technology, business management, marketing, digital media and other related areas. The selection process involves continuous and extensive research and deliberations by our analysts and editors. It acknowledges the achievements of the most influential 100 digital personalities of India who have changed the way the internet and mobile industry is perceived today. Impact digital power hundred 2020 marketing leaders list includes names of top 100 most influential marketing and agency leaders in India and based on their contribution to the growth of digital marketing their industry and internal influence. The hundred names who have made to this prestigious list are so without further ado kindly hold your breath ladies and gentlemen we're going to unveil the impact digital power hundred marketing hundred list let's take a look at this audio visual which will unveil these names can we have the AV please. Now next we have on the list Reedy Moorthy OMD India another pioneer to add to the glory we have Ashish Sinha Epsilon moving further next leader on the list is Sabdasachi Mithar Falcro next leader who has made it to the list is Mohit Joshi Havasmedia group moving on to the next big name Onirav Prishnan Digitas India next leader who has made it to the list is Vijay Koshy TVF moving further next leader on the list is Amit Tholani Siat another pioneer to add to the glory we have Amit Doshi Lenovo India Private Limited now next we have on the list Anurag Bhatnagar aka QA another pioneer to add to the glory Arunam Mithra Liquid Asia now next we have on the list Rajesh Khadge Indigo Consulting moving further next leader on the list is Krishnan Chatterjee SAP India next leader who has made it to the list is moving on to the next big name Chandramohan Mehra Rajaj Alleyans general insurance company next leader who has made it to the list is Rajesh Pantina in Mobi moving further next leader on the list is Manesh Dube ICICI potential life insurance company another pioneer to add to the glory we have now next we have on the list Bharat Kattri X-axis moving on to the next big name Vishal Janchankar Madison Media congratulations to all the listers whose names have been revealed till now let me inform all of you that we have some of the leaders here with us online on this virtual platform so we definitely love to hear a few words from them so I'd like to first invite Mr. Savisaji Mithra Balkor to join me on screen please switch on your mic and camera sir would love to hear a few words from you I am sorry I'm on the road but it's really a pleasure to be on this virtual meet always an honor to be on the list I hope you're getting to see me the car is moving but congratulations to everyone and also for the rest of the people who will be announced though I won't be there congratulations as it's really wonderful to be part of such a great initiative and such a great list thank you thank you and many congratulations once again thank you so much I would also like to invite Mr. Sanjay who's here with us Mr. Sanjay may I please invite you on screen yeah hi hi everyone congratulations to all the winners and it's always a pleasure to be part of this list and be associated with exchange for media events and thank you so much for the honor and best wishes to everybody and happy Makar Sankranti also thank you so much thank you so much and many congratulations once again I would also like to invite one second we also have Mr. Karan Kumar Gupta if I'm not wrong if we have you here so could you please switch on your camera and mic and many congratulations firstly thank you I want to thank everybody on the selection process to get me a part of this list it was quite nice actually to know that I'm part of such an esteemed set of people again Monathai and Kannurag in the team of exchange for media and impact I was quite excited to tell you the truth I was going to call up my father who's the chairman of the company as soon as I found out but I thought I'd WhatsApp him instead that way even Mark Zuckerberg will find out that I'm part of this list lovely that's a good idea so but thanks anyway and best of luck and thanks and congratulations to everybody else on the list thank you and we wish you a very happy Makar Sankranti and a good new year too you too bye thank you so much with that ladies and gentlemen we'll move forward in unveiling the next few names on the list let's take a look at the audio visual now next we have on the list Ritu Gupta Dell another pioneer to add to the glory we have Sanjay Menon publicist sapient India moving on to the next big name Halav Jain and Sarfaraz Kimani performance moving further next leader on the list is Karan Kumar Gupta Nina Das Gupta Zirkar Digital Solutions and Iron Ventures next leader who has made it to the list is Sapan Geet Rajwanth Vaikom 18 moving on to the next big name Shonin Charles Times Network next leader who has made it to the list is Siddharth Rao Densu Webchutney moving further next leader on the list is Damian Sinkhanoria Oppo now next we have on the list Arun Narayan Titan another pioneer to add to the glory we have Kailiani Grupen now next we have on the list Piyush Matros Kansei Nerolak Paints another pioneer to add to the glory we have Rohit Kapoor Profetti Van Mel moving further next leader on the list is Odit Malhotra M.G. Motors this leader who has made it to the list is Shiva Krishnamurthy Hindustan Guniliver Limited moving on to the next big name Sagar Bokeh Tata Chemicals leader who has made it to the list is Pooja Jovery the glitch moving further next leader on the list is Kashiapad Nappalli Pepper Fry another pioneer to add to the glory we have Pankaj Gupta HDFC Life now next we have on the list Arvind Chintamani Colgate Pamulis India moving on to the next big name Vinod Tadani mind share worldwide once again our big congratulations to all the listeners whose name have been unveiled till now we also have some of the leaders here with us so i'd like to quickly invite on screen Mr. Siddharth Rao of Densu Web Chutney to please join me on screen by switching on your camera and mike we'd love to hear a few words from you until then let me invite our next leader as well here Mr. Shiv Krishnamurthy Vice President T and Food Hindustan Guniliver Limited Mr. Krishnamurthy firstly our big congratulations to you and can i have you on screen to say a few words welcome Mr. Krishnamurthy our big congratulations from the whole team of exchange for media thank you thank you very much thank you it's it's wonderful to be recognized as one of the hundred people who have made a difference to to marketing so always a pleasure and always great to be part of of this club thank you very much once again thank you and congratulations once again we also have with us Mr. Arvind Chintamani of Colgate Parmal of India with love for you also to please come on screen and say a few words because there are a lot of viewers who would be waiting to hear from all you leaders here so firstly congratulations thank you so much thanks a lot guys and congrats to all the winners we'll honor to be a part of this list and Anurag and Naval kudos to you guys for pulling this off ambitious thing and really in these times these things count so well done and congrats everyone thanks a lot thank you so much and congratulations once again ladies and gentlemen we also have with us Mr. Vishal Chinchankar from Madison media so i'd like you also to please join me on screen and say a few words for our viewers so then let me invite Mr. Vinod Thadani of Mindshare Worldwide to join us on screen and say a few words very warm welcome Mr. Thadani our big congratulations to you thank you thank you so much Khyati first of all i would like to take this opportunity to actually thank Dr. Bhattra and Naval for putting this together i think year after year they've done just a fantastic job i was listening to Naval and so true that he actually you know talked about a decade and how digital has grown secondly i think congratulations to all the winners and i'm deeply humbled and honored to be part of such a esteem list and lastly i think once again thank you to all my mentors and my clients without which this wouldn't be possible so thank you once again guys thank you thank you and congratulations once again Mr. Thadani thank you i would also like to invite we have with us Mr. Kashyap Vadapalli of Pepper Fry so Kashyap if you'd please join us on screen and say a few words for our viewers a big congratulations from the whole team thank you thank you so much i think i must first start off by congratulating the impact E4M and BW Group for conducting not only this event but so many of the most credible and recognizable events and lists in the industry i think one of the important platforms where marketing leaders get an opportunity to be recognized recognize others and interact so a big congratulations to Dr. Bhattra and Naval i also want to thank you know whatever selection process that has happened to put me in this list i value being on this just it's a validation for the effort that you know we are doing in terms of you know the team and i are doing in terms of making just digital journeys in our sector you know more fruitful and more successful i also want to congratulate everybody else on this list i think the last one year must have been a period where everybody innovated and reinvented themselves and being recognized for that is a good thing i want to congratulate everybody else on this list also thank you thank you so much and once again our congratulations to you ladies and gentlemen we also have with us very lucky to have Mr. Arun Narayan of Titan who's here with us if Mr. Narayan if you can please join us on screen and say a few words hi good evening i hope you can hear me yes absolutely firstly thank you everyone at exchange for media thank you ladies and gentlemen thank you members of the jury it's truly an honor to make it to this list and many congratulations to everyone at exchange for media for going ahead with this event despite the current situation that we are in a big shout out and thanks to my team for their fantastic work that has made me look good to really make it to this list so thank you everyone and big congratulations to everyone else on this list it's been a tough year but i think we've all risen to the occasion to do some great stuff thank you truly a privilege to be on this list thank you thank you so much Mr. Narayan thank you and congratulations all the marketing upcoming executives are looking at you leaders for inspiration so thank you so much for being here and inspiring them moving forward we'll be first unveiling the next few names on the list and bringing those leaders on screen for all of you as well let's have a look at the audio visual first Karthik Ayer Carrot Media another pioneer to add to the glory we have Prithusha Agrawal Zee Entertainment Enterprise Limited moving on to the next big name Mohandeep Singh Samsung India moving further next leader on the list is Anuratha Chopra GSK we're very happy to have Miss Anuratha Chopra here with us so can i request you to please join us on screen by switching on your mic and camera we'd love to hear a few words from you all right let's move on to the next name on the list and then we'll bring our leaders back on the screen next leader who has made it to the list is Lakshmi Narayanan B Asian Paints moving on to the next big name Vive Pargav Dan Performance Crew next leader who has made it to the list is Amin Lakhani Mindshade moving further next leader on the list is Vijay Subramaniam Britannia now next we have on the list Rajiv John Dabur India another pioneer to add to the glory we have Vilan Gandhi Epsicoe good evening i would like to thank exchange for media Dr. Narak Badra and the esteemed members of the jury for including me in the digital power hundred list this recognition is really for the entire PepsiCo food steam as well as all our agency partners i'd really like to thank them for their hard work creativity and boldness especially during these trying times digital transformation is potentially the biggest revolution to impact the business world from sales to supply chain digital is enabling better faster and stronger executions across the value chain on the marketing front we've already showcased the impact of digital media via campaigns like leased hard work Kuru Kure Chakrata Shukriya or Doritos for the bold among others however we know we are only scratching the surface we're just getting started thank you now next we have on the list Tushar Vyas Group M another pioneer to add to the glory we have Deepika warrior Daesio India moving further next leader on the list is Siddharth Parashar Group M next leader who has made it to the list is Asha Karga Axis Bank moving on to the next big name Moks Chopra KFC Yum Brands if we have Mr Chopra here we'd love to hear a few words from him Mr Moks Chopra of KFC Yum Brands very warm welcome and a big congratulations from the whole team of exchange for media thank you can you hear me yes we can yeah thanks first of all thank you so much to Dr Batra and the exchange for media team for recognizing us and making me part of this early prestigious list thank you so much I think the credit entirely goes to the wonderful teams we have and the amazing brand I work with our marketing teams our agencies the credit is entirely to them so I take this award on behalf of my entire team thanks so much and congrats to all the other winners as well and wish everybody a happy new year stay safe thank you thank you so much Mr Chopra and once again wishing you big big congratulations thank you so much with that moving forward in unveiling the next few names let's take a look next leader who has made it to the list is Ajit Varghese share chat really delighted to have Mr Ajit Varghese here with us on this online platform so if we can request you to please join me on screen and say a few words on this occasion very warm welcome and our big congratulations to you Mr Varghese I'm so sorry you're on mute sir thank you so much Kiyati thank you to exchange for media and impact and Anurag for nominating me I have come back to India after almost seven years and and now joined a startup company called share chat and happy to be nominated and hopefully we'll create much more impact in the coming years in this Indian media thank you absolutely thank you so much and once again big congratulations to you with that moving forward in unveiling the next name on the marketing hundred list let's take a look moving further let's clear on the list is Shamsuddin Jasani Isobar South Asia and we have Mr Shamsuddin Jasani here with us so we'd love to hear a few words from you congratulations yeah I think it's three years and I've been exchange for media has been kind enough but I've figured from the beginning of this award I think thanks to Anurag thanks to Navar thanks for the entire exchange for media team I think it's been and in a difficult year like this to maintain what they've been doing really you know honored and humbled to be a part of this and thank you for you know giving me this recognition and again I think everyone's kind of echoed it and I'm going to echo it it's really the teams who deserve it more than we do so I'm accepting in behalf of them so thank you all thank you and congratulations once again Mr Jasani moving forward to our next name on the list let's take a look another pioneer to add to the glory we have Ajay Kakar Aditya Birla Finance now next we have on the list Aloha Paan max life insurance we're delighted to have Mr Aloha Paan of max life insurance here with us so can I request Mr Paan to please join me on screen and say a few words you will need to activate my video just give us one second Mr Paan the host can you please give access to video there many congratulations Mr Paan from the whole team of exchange for media thank you Khyati thank you Dr Mitra thank you Navar for it's an honor to be given this award it's actually an award for the entire team I'm just a receiver of this we're all aggregators of the teams and it's a delight to be representing max life and it's an it's all on account of the brand of max life that is what we represent to our values and to our performance thank you very much look forward to a better year than the last year though I don't grasp the previous year at all so thank you very much it's a delight humbled an honor thank you thank you so much and once again big congratulations to you and the whole team of marketing of max life insurance thank you so much sir with that with that we are moving forward to the next name on the impact digital power hundred marketing hundred list let's take a look moving on to the next big name Sumit Makur Kelongs with that let me inform all of you to please go ahead and give out your best wishes congratulatory messages send some love to these marketing leaders the names that have been unveiled till now by using the hashtag impact digital power hundred join the online conversation would love to be part of that interaction and of course we have some of the marketing leaders whose name have been unveiled who are here with us on this online virtual platform so I'd like to hear a few words from them can I invite miss asha karga to please join us on screen it's asha karga from access bank who's here with us online can I request to please switch on your mic and camera and join us on screen all right I guess she will be joining us shortly let's move on to unveiling next few names on this impact digital power hundred marketing hundred list let's take a look at the audio visual list jay lala zenith another pioneer to add to the glory we have anu jaa misra podridge consumer products limited we have anu jaa misra here with us can I request miss misra to please join us on screen very warm welcome and a big congratulations from the whole team of exchange for media thank you so much I'm absolutely privileged and humbled to be part with this really prestigious list this is a recognition for the phenomenal work that my team and our agency partners have put together and I'm acknowledging this you know and accepting this felicitation on behalf of all of them a big thank you to exchange for media impact and the pitch teams for encouraging all of us here you know truly humbled thank you so much and wish you all the very best thank you so much and congratulations once again moving forward to our next name on the list let's take a look moving on to the next big name koshy george marico moving further next leader on the list is tira zenha leo brune next leader who has made it to the list is amit thivari haves moving on to the next big name amar deep sing interactive avenues next leader who has made it to the list is duvak sharma pedilite industries delighted to have mr duvak sharma here with us and I request you mr sharma to join us firstly big big congratulations from the whole team of exchange for media and I'm sure all the viewers are waiting to hear from you I put my camera yeah yes so good evening everyone it's an honor and pleasure to be on this list and thank you on rug novel and exchange for media jewelry to put me on this list I humbly accept this honor on behalf of team pedilite and all my agency partners and it's wonderful to be part of this group of achievers and luminaries who have got this award it feels nice to be here and nice to be part of the group that is pushing the digital revolution forward in India and congratulations to all other winners as well thank you very much thank you so much mr sharma and once again our heartiest congratulations to you with that we're moving forward to unveiling the next name on the list let's take a look moving further let's leader on the list is anand chakravarti essence now next we have on the list Sunil Suresh make my trip India another pioneer to add to the glory we have giant mehta amul yeah can we start here please yes I request the host to please give access to the group firstly a big big congratulations from the whole team of exchange for media yeah thanks thank you thanks so much and I request you to please give access to the group there we can see yeah I'm asking thank you so much really wonderful I'd like to thank Dr. Patra, Mr. Aljiar, Mr. Enkar and the steam panel members of the jury for this honor I accept it humbly on behalf of the team that markets amul and that which is owned by 3.6 media and farmers of Punjab now congratulations to all the winners and thank you so much for this honor and many congratulations to you and to the whole team of club thank you so much thank you with that our ladies and gentlemen to unveiling the next few names on this created list let's take a look now next we have on the list Rana Barua Havas crew the pioneer to add to the glory we have the Pali Nair IBM delighted to have the Pali Nair here of IBM firstly looking lovely lovely smile congratulations from the whole team of exchange for media thank you Kathy and thank you Naval thank you Anurag and thank you the impact on the E4M team it's always a privilege I think to be you know on a list thank you for the honor and I think it's special because you have both agencies and the CMOs you know here being recognized cheers to digital I think may our tribe grow and I must mention like everybody that I think it's a honor that you always receive on behalf of your team on behalf of the marketing agencies who support you but I must also add I think given the performance marketing roles that we are playing in the contribution that we're making to sales it is a sales partners inside IBM you know the leaders that we have here the sales team that we have here who also need to be thanked that we have a stellar performance you know in this stuff here so thank you very much and congratulations to everyone thank you so much the Pali and congratulations once again with that moving forward ladies and gentlemen unveiling the next name on this excavated list let's take a look moving further next leader on the list is next leader who has made it to the list is moving on to the next big name next leader who has made it to the list is Virat Kullar Hyundai Motor India moving further next leader on the list is another pioneer to add to the glory we have now next we have on the list moving on to the next big name Vishali Verma initiative heartiest congratulations to all the listers whose name have been unveiled till now and of course I urge all of you to go ahead and give out your best wishes and love to these marketing leaders and we have with us Mr. Siddharth Parashar so sorry to keep you waiting sir but definitely would love to hear a few words from you our viewers the marketing executives all the people part of the industry it will be really happy to hear from you can we have Mr. Siddharth Parashar to join us on screen please while Mr. Parashar joins us I would like to play a video message by Mr. Virat Kullar who sent us his gratitude and happiness on being part of this list through this video can we have the video please all right we are in this new digital era and virtual event so pardon us for few technical difficulties but let's move on and you know unveil the next few names on the impact digital power hundred marketing hundred list let's take a look at the audio visual now next we have on the list Rajigoyal Nestle another pioneer to add to the glory we have Ram Mohan Sundaram DDB Mudra group very warm welcome Mr. Sundaram firstly our big congratulations from the whole team of exchange for media thanks Kheradi first up let me take this opportunity to thank Anurag Naval and the entire editorial team at exchange for media along with the jury members who thought of me being fit enough to be in this august list of achievers you know I've always believed that the best way to serve any industry is to either be an entrepreneur or if not then be part of an organization that appreciates not just the entrepreneurial spirit but also gives you that freedom to be the way you could flourish in a role which impacts the organization positively so DDB Mudra group does just that you know and I'm extremely proud to be part of an organization that has changed the way it addresses the needs of a client in a year where we've all seen how difficult and different it was right very pretty as a year was it was absolutely an uncertain year for all of us and in a situation where digital adoption accelerated so much there were several learnings along the way and we most of the time partnered with clients in a manner that transformed their businesses not just go away you know if you look at it number one in terms of new business acquisitions but we ensure client businesses are transformed digitally and impacts positively go to act to their throughput you know like everybody said this cannot have been possible without a fantastic team that I lead and this recognition is actually a testimony to their efforts so on behalf of the leadership and the excellent team at DDB in India I accept this prestigious recognition and I'm very happy to be who Laurie, Makar Sankranti and Pongad everyone it's only in India that we have so many festivals with so many different names across the country right you know what a way to start 2021 thank you again I feel privileged and honored and thank you so much and congratulations to every other winner who and people who made it part of the top 100 list this year thank you thank you so much Mrs. Sandiram many congratulations to you and to the team who's sitting out there and cheering for you thank you so much thank you with that ladies and gentlemen we are moving forward to unveiling the next name on the Impact Digital Power 100 marketing hundred list let's take a look moving on to the next big name Ravi Santanam HDFC Bank moving further next leader on the list is Corinda Sandu Hero Motocorp next leader who has made it to the list is we're delighted to have this Divya Karani here with us can I request you to please join us on screen and say a few words can you hear me yes we can hear you Divya just give us one moment um host can we give video access as well please quickly welcome and many congratulations firstly Divya lovely to see you again we'd love to hear a few words from you so I'm deeply honored with this recognition thank you so much if I may we all know that marketing and media matters digital accords us unparalleled opportunities today more than ever before to have active dialogue and engage our consumers at Denso we've taken it a notch further we deliver meaningful experiences to our consumers bringing growth to business and brands but in a way that also addresses the needs of the people and adds value to life as we go so I think we are we live we are living in exciting times and my congratulations to all the award winners thank you so much thank you so much Divya once again our heartiest congratulations to you moving on to the next name on the list let's quickly take a look moving on to the next big name next leader who has made it to the list is moving further let's lead her on the list is Gauravjeet Singh Hindustan Unilever Limited we have Mr Gauravjeet Singh here with us so we'd love to have him on screen and say a few words Mr Singh may I request you to please switch on your mic and camera it's irony that on a digital list and they find it difficult to find the camera icon it's possibly on the bottom left corner I got it first of all first of all it's absolutely an honor to be part of this list and I'll be you know missing not calling out some great work done by the team which I work both at Falkram as well as our own extended team and being it's absolutely pure luck that we manage the kind of brands that we do one of the you know it's great to service the kind of clients that these brands bring in and it's always an honor to reach out to consumers and digitally so or otherwise and finally really thank Nabel and Dr Anwar for really really you know doing this in a time when all good news sounds great and this is indeed great news and makes it even greater so thank you so much everybody and absolute honor to be part of this list thank you so much thank you so much and of course we're once again like to congratulate you from the thank you but that ladies and gentlemen I hope all of you are ready to know the next few names on this coveted list let's take a look now next we have on the list we do have it's a Harish Narayanan here very warm welcome and big congratulations to you thank you Gyadee it's a big honor to be part of this list thanks to the impact and the foreign teams also to Dr Anwar and Nabel for making me part of this incredible group it's inspiring to see all the names here and there's a lot to learn from this group so and I look forward to these kind of associations just for the kind of people I can learn from so it is wonderful to be here absolutely all the credit goes to the wonderful wonderful team at MENSA it has been a very difficult and very unpredictable year last year and to have achieved what we have achieved and do all the kind of I think I'm here because of the wonderful work that they have done so it's me accepting this honor on their behalf and all the best and you know it's a great honor to be in this group and congratulations to each and every one of you it's a wonderful way to start the year so thanks for the honor and yeah absolutely it's a great start to the year and happy festivities to you too moving forward ladies and gentlemen to the next name on the list let's take a look another pioneer to add to the glory Ajay Gupta wave maker we're delighted to have Mr Ajay Gupta here with us can I request you to please join us on screen very warm welcome and big congratulations sir thank you thank you Kathy and a very good evening to everyone thank you very much for having me on the list it is a very big honor really really happy to be on the list and a big congratulations to everyone else thank you so much thank you so much and once again congratulations to you thank you with that ladies and gentlemen we're moving forward to unveiling the next name which is part of the impact digital power hundred marketing hundred list let's take a look now next we have on the list jaskaran Singh Kapani Ptm another pioneer to add to the glory we have Tanmay Pradarshini Mohanty Zenit and performance resultrix India firstly I want to quickly check if we have Mr Tanmay here uh Tanmay if you're here please join us on screen by switching on your mic and camera we'd love to hear a few words from you yes Tanmay will join us shortly can we move on to the next name unveiling the next name on this list please comics resultrix India moving further let's leader on the list is Karthik Sharma OMG yes I'm informed that Mr Sharma is here with us so firstly congratulations Mr Karthik Sharma request you to please join us on the screen and say a few words good evening can you hear me yeah yes sir good evening on this auspicious day uh happy pongal lori makar sankrantri and every other festivity which everyone is hopefully enjoying today uh really honored to be part of this list a big thanks to dr batra uh naval editorial team and also the jury uh congrats to every single person great leaders uh friends across uh great to see all of you in this list and thank you and let this year be a year of the glory uh new wins uh success great help for each and everyone on this uh event thank you so much thank you so much Mr Sharma once again congratulations to you and happy festivities thank you moving forward ladies and gentlemen to unveiling the next name that is part of this list let's take a look next leader who has made it to the list is Sukleen Anayja Rekidbenkissar moving on to the next big name Anil Viswanathan Mondalase India really happy to have Mr Anil Viswanathan here with us can we have you on screen as well uh many congratulations Mr Viswanathan and i'm sure there are a lot of people out there who would love to hear a few words from you including us i am going to check with the team if Mr Anil is still joined here with us then we'll call him in just a short while but till then let's not waste any time in unveiling the next name on this list let's take a look next leader who has made it to the list is Vikas Gupta Flipkart moving further next leader on the list is Atik Mehta Baijus another pioneer to add to the glory we have Nandini Dias loadstar um now next we have on the list M.A. Parthasarthi mind share many congratulations Mr Parthasarthi and would love to hear a few words from you thank you so much Khyati thanks a lot to Dr Bhattra and Naval and uh like all the leaders here i must say you have transformed tremendously in this year that's gone by i'm happy to accept this on behalf of a wonderful digital team at Mindshare India who've given everything they have during what's a really challenging year i must also express a wholehearted thanks to all our clients for giving us the opportunity it's lovely to see so many of them here today as part of this list so thank you to everyone and wish everyone a wonderful year ahead thank you thank you so much congratulations once again and happy festivities to you and your team with that ladies and gentlemen moving forward to unveiling the next name on this list let's take a look moving on to the next big name Anand Bhatkamkar Densu Aegis Network India and we have Anand here so can we please request you to come forward firstly big congratulations and happy festivities to you our viewers would be waiting to hear from you thanks thanks Khyati and thanks Anurag, Naval and Exchange for Media for this honor it's a privilege and honor to be on this list and it is on behalf of the team back at Densu for the entire Densu team our clients 2020 had been a difficult year but digital definitely has taken a leap and I'm sort of a leap in sort of where we are transforming so I think current year is also going to be exciting in that sense but again honor to be on this list and congratulations to all the winners and happy new year and a great year for everyone thank you thank you so much Anand wishing you also happy festivities and a good year ahead thank you so much with that I would like to before we move on to unveiling the last 20 names of this list I would like to invite once again the marketing leaders who've joined us online taking out their precious time on a busy weekday I would like them to please come forward and say a few words here starting with Mr. Siddharth Parashar if you're here I'd request you to please switch on your mic and camera and join us on screen all right while Mr. Parashar joins us online I would also like to request Ms. Asha Kharga to please join us on screen and say a few words on this occasion all right moving forward and requesting a miss Mr. Deepak Tahilyani to please join us on screen and say a few words all of them have joined us but possibly it is a busy time it's just the start of the year and I'm sure they are busy with some calls some emails that had to be done or are away from the system but would have them to speak to us shortly with that moving forward and inviting Mr. Vivek Sharma Mr. Vivek Sharma if you're here please join us on screen all right lastly I want to take forward this video message that we have from Mr. Virat Khullar so can I request the team to please first play the video message. Good evening everyone this is Virat here firstly apologies I was unable to be part of the felicitation event live due to prior engagement a big big thank you to the editorial team at E4M for selecting me to be part of the Power Digital 100 on behalf of the digital team at Hyundai India I graciously accept the same I think 2020 was a phenomenal year it reset a lot of our thoughts it reset a lot of our beliefs and behaviors and obviously any work on digital has been at the forefront from all of the brands from even Hyundai in India I also congratulate all the other marketing leaders on the list I think all of us have stepped up in our communication stepped up in our empathy with our consumers with our followers and fans on social thanks again and wish you the best to all of us on this call thank you thank you so much Virat for sending out your video message Mr. Sharma thank you for joining us back again can I request you to just say a few words on this occasion because our team says that you are one of the leaders most of the juniors look forward to listening from so if you can say just a few words to motivate and inspire everybody who's watching us well not much to say except for the fact that this pandemic has actually accelerated their digital changes across the ecosystem and what happened in last few months actually is a testimony to the fact that the changes which are supposed to come in next few years have come in in next is in these last few months and it's a responsibility to actually grab this opportunity and encourage our partners our teams to actually sustain this change and encourage our agency partners to work with us in actually growing the digital ecosystem improving the customer journeys improving digital experiences and demonstrating that digital can actually deliver brand equities and business results through performance marketing in a measurable and impactful way so I look forward to work with all the people in the ecosystem and all the people in the room and learn from everyone and actually really push digital in India forward. Thank you so much Mr. Sharma for those words I'm sure everybody is looking forward to this new year and how we can change the marketing ecosystem for India especially thank you so much for being absolutely thank you very much thank you sir um let me inform all of you again that some of our leaders have joined us so I'd like them to please join us on screen by switching on their video and camera Mr. Siddharth Parashar would love for you to please join us on screen and say a few words Mr. Siddharth Parashar if you're here can I please request you to join us on screen. Yeah hi sorry I heard my name being called out a couple of times but struggling as on a mobile not on the main screen. Firstly I'm very happy to hear to all of you and a happy festivity as well. Real thanks to Anurag Nawal and the entire entire effort empty not just bringing this opportunity and conducting this event but I think with the same spirit as it was in the last two seasons I think it's a commendable job congratulations to all friends everyone on this list really I'm really honored to be a part of this prestigious one and I really take this on behalf of our team at Drupan who's really you know got us to where we are being successful in all aspects and good wishes to all of you for a healthy and a very very successful next year. Thank you Farathi thank you everyone. Thank you so much Mr. Parashar thank you for at least joining us and giving this audio message I'm sure a lot of people out there are happy to hear from you thank you so much thank you my pleasure thank you a lot. We also have Ms. Preeti Murthy here with us so can I request Ms. Preeti to please join us on screen by switching on your camera and mic we'd love to hear a few words from you. Hi sorry I can't switch off my camera but thank you all. Just give me one second I'm going to request our hosts to quickly check if they can give you the video access. One second one second because I'm just out of take out the mask. Hello welcome congratulations. Hi thank you just stepped out but thank you for the honor and thank you the entire e-forum and impact team it's been a wonderful journey and I think digital has changed completely this year and I'm looking forward to newer heights in next year as well in 2022 so I wish everybody luck and I thank you and I happy Pongal happy Mankarsan Karanthi to everybody. Thank you so much Preeti congratulations and happy festivities to you and I saw your lovely daughter there so a big hi to her as well. My son sorry hello sorry on that hello and congratulations I'm sure he's happy to see mama taking a recognition here so congratulations to both of you. Thank you so much thank you. With that ladies and gentlemen we are moving forward to unveiling the next 20 last names that are part of this impact digital power hundred marketing hundred list. Let's quickly take a look at the audio visual. Now next we have on the list Nipun Maria Vevo. Since joining Vevo in 2017 Maria has ensured Vevo's brand recall is up there. The best demonstration of this was Vevo overtaking a big name like Samsung in smartphone sales in quarter one 2020 which is a huge achievement for such a young brand. Another pioneer to add to the glory we have Vikram Sakuja Madison Media leads India's largest independent media agency was instruments to mental illness setting up India's first media bank agency of record was first to validate bases launching famous brands such as Ariel, Whisper, Sprite, Diet Coke, Kinley, IPL among many other achievements. Sakuja is quite bullish on interactive digital OOH. Moving further next leader on the list is Sharath Varma Procter and Gamble India. With over 16 years of experience at PNG India Varma has handled portfolios as varied as male grooming, oral care, batteries to personal care and fabric care. He was recently lauded for his hashtag share the load campaign for Ariel. Next leader who has made it to the list is Sapna Chadha Google. Responsible for all of Google's marketing initiatives in India among the many India focused initiatives of Google led by Chadha its payment app Google Pay deserves special mention as the top UBI app in India which has now been taken global. Moving on to the next big name, Sambulsara Madison World. We have Mr. Sambulsara here with us so can I request you to please join us on screen. Very warm welcome and our big congratulations firstly to you. Hi Khyati can you see me? Yes sir we can see you if you can if you don't mind me requesting you to tilt your camera down a little because I can't see you clearly. Okay so well thank you very much for this recognition. I want to pay a compliment to everybody on this list because I think last year marketing had a very big role to play in getting the economy back on tracks and I think getting addicts also back on track. I think marketing people played a key role in making sure that demand was stimulated and demand came back to normal as fast as possible given the circumstances so I think marketing leaders played a fantastic role in this rather difficult year. Thank you very much once again for putting me on this list. Thank you so much Mr. Bulsara and your words always inspire and motivate all of us. Thank you so much and congratulations once again. With over 40 years of experience in marketing, advertising and media, Sam heads Madison that has 26 units across 11 specialized functions with offices in India, Sri Lanka and Thailand. Under Sam's leadership Madison World has branched into digital marketing with interesting digital campaigns for blue chip clients such as Godbridge, Montalese, ITC, Marico, McDonald's among others. Now next we have on the list Anujan Kansai Nerolak. Despite the pandemic year Kansai Nerolak made a profit of rupees 535.4 crores in financial year 20. Under his leadership Nerolak developed India's first anti-viral paint, XL Virus Card, an interior emulsion paint with active anti-viral and antimicrobial properties. Another pioneer to add to the glory we have Vikrant Mudliar. Dream 11 leads the marketing for India's largest online fantasy sports gaming platform with 90% market share and popular names such as MS Dhoni among its brand ambassadors. Dream 11 was also the IPL title sponsor for its 2020 edition. Moving further, next leader on the list is Ravi Desai Amazon. A special marketing position was created when Ravi was hired in Amazon India. Over the years, Amazon Prime has shown the fastest growth in India. Over 4,000 Amazon India sellers crossed rupees 1 crore in sales in 2020. Prime Day 2020 broke many records for sales numbers and MSME business participation. Next leader who has made it to the list is Shashi Senha, IPG Media Brands. Under Shashi's leadership, IPG Media Brands runs the second largest media agency Groups which handles a large share of advertising expense in India which includes digital advertising and promotions. Next leader who has made it to the list is Prabha Narasimhan, Hindustan Unilever Limited. Prabha is responsible for the home care business in India, Pakistan, Bangladesh, Sri Lanka and Nepal. She also led HUL's skin and color cosmetics business where she delivered consistent growth in a highly competitive category. Moving on to the next big name, Anupriya Acharya Puglises. With over 22 years of experience in advertising, Anupriya oversees Puglises's South Asia division which includes digital focused agencies such as Digitals, Resultrix, Sapient and Performix. Anupriya has been at the forefront when it comes to digital marketing segment of Puglises. Next leader who has made it to the list is Ashish Haseem, Densu. A veteran in the Indian advertising and marketing sector, Ashish has led Densu to be the second largest advertising and media group in India. His laser sharp focus on creatives, digital and OOH has led to five consecutive years of organic revenue growth. Densu International's India ARB includes some cutting-edge digital marketing agencies such as Densu Web Chutney, Watt Consult, I Prospect, ISO Bar and Merkel Sokrati. Sameer Satpati, ITC Limited comes with over two decades of experience in marketing, sales and operations. At the peak of the pandemic, Sameer kept his promise of launching a new product every 15 days with an emphasis on health care and personal care pranks. This was possible thanks to innovative digital marketing techniques as forced lockdowns affected all other mediums. Another pioneer to add to the glory we have Soheer Sita Pati, Hindustan Unilever Limited. Soheer comes with an enviable experience of working in diverse markets in Europe, Southeast Asia, Africa and India. Has overseen memorable marketing campaigns such as Dirt is Good, Life by Roti at Kump and Brookbond Taste of Togetherness which won multiple awards. Now next we have on the list Prasant Kumar Rupen was promoted as CEO in 2019 after 15 years of performing at the highest level. Prior to this, as a CEO of Mindshare, Prasant created a record for most number of new business wins by a single market. He has also spearheaded significant investments in digital marketing and advertising within the Krupem agencies. Another pioneer to add to the glory we have Piyush Pandey Ogilvy. One of the most well-known names in advertising with over 600 national and international advertising awards under his belt, Piyush's India's answer to David Ogilvy. Under his leadership, ONM became India's third largest ad agency. He has also written many commercials that were just meant for the digital medium. Moving further, let's clear on the list is Priya Nayar, Hindustan Unilever Limited. Priya leads the beauty and personal care business of HUL across India, Pakistan, Bangladesh, Sri Lanka and Nepal. Her sustainability initiatives for HUL reached over 140 million people. Under Priya, the Home Care Division of HUL also saw a double-digit growth for five years. Moving on to the next big name, CVL Srinivas WPP. A veteran with over two decades of media and advertising experience, Srinivas helped establish Maxis for Group M WPP in India and Asia Pacific. Before we reveal the last two names on the list, I would like to showcase the audio visual of E4M one more time before we move forward. Can we have the audio visual, please? Change for Media A name synonymous with the latest news about the advertising industry in India. The Exchange for Media Group set up in 2000 has the most credible media platforms covering the entire advertising, media and marketing domain with its highly acclaimed digital, print and on-ground assets. The Group's flagship news portal ExchangeForMedia.com reaches over 6 lakh subscribers who are the first to receive breaking news in the industry. The buzzing website not only covers the news but goes beyond the obvious to bring in a fresh point of view. Impact, the weekly news magazine from the Group is the most widely read business magazine in the advertising trade with in-depth analysis and news-based features providing perspective to key happenings in the industry. The monthly pitch magazine provides a ringside view of events unfolding in the marketing landscape along with media and advertising. Another monthly magazine, Realty Plus is a market leader in repertoire on the real estate industry. Today, Exchange for Media is not only a leading publisher in the domain but owns the IP of more than 50 events spread across Mumbai, Delhi and Bangalore, making it a powerhouse of information and knowledge sharing. Exchange for Media has curated and launched some of the most successful IPs across marketing, digital, TV, print, radio, mobile, OOH and PR. The Impact Person of the Year Exchange for Media Conclave Indian Digital Marketing Awards Tech Munch Pitch CMO Summit India Marketing Awards Primetime Awards Indian Content Marketing Awards Golden Mikes and Bar are some of the Group's top-notch events in addition to niche, bespoke events and roundtables curated especially for discerning clients. Exchange for Media events attract stalwarts as speakers along with the loyal audience comprising of leaders, trendsetters and opinion makers. They are the perfect networking platform for the entire media and advertising industry. No wonder, Exchange for Media Group publications and events have high credibility and reach and are the destination of choice for agency, brand and media professionals across the industry. Exchange for Media Yes, Exchange for Media comes up with such initiatives one of which is the Impact Digital Power 100 where we this year are unveiling in the third edition four lists. Right now ladies and gentlemen the last two names on the Impact Digital Power 100 Marketing 100 list I am so excited to bring to you the name that is on the second rank. Let's take a look at the audio visual. Who has made it to the list is Prasoon Joshi, McCann World Group, India. Prasoon wears many caps in addition to leading McCann World Group which is a constant presence at Khan. An author, lyricist, national award-winning writer, Prasoon is also the brain behind unforgettable ad campaigns of brands such as Wreck-it-Ben-Kisser, Coca-Cola, Mastercard, JNJ, Buffetti, Nestle, GM as well as social campaigns for polio eradication, malnutrition and women's empowerment. Joshi often leverages the digital medium smartly to tell the stories of these campaigns. We're delighted to have Mr. Joshi here with us firstly our big congratulations to you and before you say anything I'm going to invite Mr. Nawal Ahuja here who will be doing a little talk with you and of course all our viewers would be delighted to hear both of you here. So firstly very warm welcome to both you gentlemen and I'll leave the screen over to you. Thank you Khyati and thank you Prasoon Bhai for joining us and many congratulations for being on the on the list and gracing this occasion by being here with us. I know you're in Delhi it must be cold you were at the parliament yesterday I'll not take much too much time I know you also have a global call going on but first of all congratulations I hope you're doing well. Thank you I mean thank you Nawal it's always a pleasure to be part of exchange for media celebrations, acknowledgments, awards it's been a long journey and in my journey exchange for media has always been there as you know one has you know grown with I've seen you grow you've seen me grow so I mean that that how how long back we go and but thank you thank you once again and congratulations for having this you know event even these difficult times. Yes so my best wishes for and then congratulations to all the winners. Thank you Prasoon Bhai so I'll I'll just ask you a few things before you escape you know Digital India has been one of the pet teams of this government for the last six years and this country has made immense progress when it comes to that team. One of the key aspects of that has been the impact on the you know media sector consumers consuming content companies curating content keeping digital platforms in mind. I know that I saw some saw some reportage today you were at the parliament yesterday where the parliamentary panel is talking about content regulation is in OTT. I won't want you to disclose any confidential discussion but tell us what's the I know publicly what's been stated as the view of Prasoon Joshi as the CBFC chairman. Tell us how do you kind of draw the line between OTT content regulation driven by regulatory bodies versus creative freedom and because you've been you know at heart you've been a creative person for so long I'm sure this is an issue that you have very clear views about. Yeah see this is about striking a balance see you when you live in a society you live with a certain balance you have to strike and I before doing the CBFC I never saw you know creative work from that vantage point where you have to see how people because I believe personally that no no creative person creates content to hurt any sentiments or they basically create a to connect with people but what sometimes can happen that your vantage point can differ you know see look at a river I mean a flowing river when you ask someone who is standing next to the river bank on the river bank looking at the river for him or her the river is you know quiet peaceful calm and ask someone who is you know into the river swimming against the tide for him or her the river is aggressive you know there is a certain challenge out there very different expression and different experience comes so life is about different vantage points and we need to respect all points of views and we have to find a way of striking the right balance and that is what one keeps trying you know and this best happens through discussions I feel you know whatever you you know there is a way the country is governed of course there will be governance there but the best way in in democracy is to find solutions to dialogues and that's what I try to do in whatever role I play whether I'm playing a role of a creative director or sometimes my clients don't agree with my idea so the same discussion happens there and or running a company or you know running a certification board I think through discussions you've been you should be able to see each other's points of use and strike a balance and that's what I try to do fantastic I think that's a commendable approach and the industry will be better off with your inputs technically ask you about the movie industry which is the other sector that you are deeply involved in and covid has had a very deep in fact unfortunately on the movie industry as we've seen do you think once we come out of covid the shape of the movie industry will change forever especially given two things one the content consumption that has happened on you know digital platforms in the last 12 months consumer habits have kind of I won't say permanently change but there has been a significant impact on consumer habits and what will be the impact of that change on the movie business per se how movies are made the kind of content that goes into the movies what's your view on that see I I always look things positively I feel you know um change is the only constant so if this not this change who would have imagined you and we would be having a chat like this and we'll have so many windows and we hit those keys will be digital and we'll be looking at each other through this platform I don't think we would have imagined this a couple of years back well we used to have video calls but they were very far and few and and now digital you know connectivity has proven a very different part of us I mean you look at our response to crisis look at what is our response to crisis now how would we have respond responded to covid without digital world it would have it's unimaginable today the way people are shopping the way they are ordering food the way they are talking to each other the way meetings and are conducted the way companies are functioning there are so there is huge amount of change and when it comes to entertainment yes um entertainment has also taken a different turn from here and people people certain things which are very personalized now I see let's not look at only the people who got five television sets in their homes and every every room has a different tv they probably have still you know streaming videos is a very personalized experience but if you imagine a middle class household where there is one television in in small town India where everybody sits and they eat the kids are playing the experience is suddenly which was personalized has become collective for them you know it's a very different experience of viewing that and so there are different codes at work so the the people who are creating content will have to understand what people how people's lives have changed what they were doing key up a shy thing uh entertainment say or khaskar digital entertainment say what kidney badly how much of change has come there their expectations have changed they are looking for the people when people used to go out it was another you know dimension to their entertainment but now digital entertainment or digital connectivity has become very significant it has become it has found a different meaning and as a result the ways the content will be created tomorrow will have to be curated will have to be uh i i as an artist at times can not sort of appreciate that today there is a rebirth of nuance a lot of my friends have told me that they've watched films which they probably were but losing appetite for see joy tehrau ki ek uh bar ki it na you know that humans races before this we used to talk about front loading of messaging which was becoming very popular in a topic in advertising creativity especially front loading of messaging that's uh you know initial seven to eight seconds your message should be complete because the the attention span of human race has reduced to eight seconds which is one second less than goldfish now that's somewhere um when when you are in such a hurry and you are sort of so distracted all the time a lot of artists were feeling especially uh few of my friends were classical musicians that classical music music music may think music may ek hotaya vilambit aur ek hotaya druth aur fir hotaya tarana wo kay log lament karthe theki humko vilambit ka mokai ne milta you know people want to want us to start singing very fast very soon you know culminated fast i think somewhere there is a rebirth of the one nuance there is a certain pause in the lives of people not only in music not only in creativity also in relationships people have started re-looking at their relationships they've started evaluating what is essential non-essential deep not deep so these are the things which impact the human race completely so you cannot see entertainment in our compartmentalized fashion because we are manifestations of our times we live in we have manifestations of what whatever changes are happening around us they're all intertwined so somewhere all of those things will have an impact on the kind of content you will see the way it will be consumed and i see a lot of positivity there especially for people from smaller towns where they were not connected earlier whether it's about startups and businesses it's it's not about how much money you spend in marketing today it's about how you spend it which has become more important today so these are the things which we can talk in detail but this is what my observation is last i know you are limited on time last question before you go advertising itself has seen a sea change in the last one year media companies are very deeply impacted what changes long-lasting changes that you see uh covid will leave behind for the advertising industry per se so i think the ideas will become more important today as i said it's not about how how much money you spend how you spend it you know it could be just a small idea which can you know what is viral i mean this is not a good word viral and virus today but in viral somewhere virus is in in grain you know so so today we talk about what would last the power of ideas i think uh those will become um the the scale is scale fantastic i think that's a very uh valid point and uh it cuts across so many other things thank you prasoon bhai for taking time to join us and congratulations again and hope to see you soon in person thank you thank you thank you thank you thank you mr huja for uh steering this very interesting conversation there was so much food for thought uh thank you so much to you and thank you mr joshi and many congratulations once again to you moving forward ladies and gentlemen this is the last final name on the impact digital power hundred marketing hundred list let's quickly take a look at the audio visual and unveil the name here who has made it to the list is hey month malik itc limited with 30 years of experience under his wing hey month has spearheaded lifestyle retail operations fmcg sales and shown a demonstrable ability to launch products according to changing trends brands such as ashir wad pingo sunfeast minto under his leadership have leveraged digital mediums to successfully evangelize their messaging our big congratulations to all the marketing leaders who are part of this list and i hope all of you have started sending out your congratulatory messages and also there to all the winners who are part of this list many congratulations to all of them and here i would like to thank all of you for being part of this event and let me inform all of you once again that tomorrow we are going to unveil the impact digital power hundred digital hundred list around the same time which is 6 p.m onwards till then i would like all of you to please stay safe stay healthy and see you tomorrow have a good evening everyone this is khyati kawaiyer who is signing off take care