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Thumb - Apple misleading Indian TV viewers with wrong iPhone 5 screen size

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Published on Mar 6, 2013

Detailed analysis on: http://strategyof.com/post/4472173695...

As you can see in the video here, the iPhone 5 ad shown on TV channels in India is stretched horizontally. This shows the iPhone 5 to have dimensions like a Galaxy S III, a more popular phone in India by Samsung.

You can compare this version with the Thumb ad video on official channel here: http://www.youtube.com/watch?v=A1Rc4M...

Funny thing is the functionality that they are trying to promote (thumb reachability) would not work on that kind of screen.

More Analysis on http://strategyof.com

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