 My name is Gerd Leonhardt. I work as a futurist. I run a company called the Futures Agency, and I'm really happy to have today some really really interesting people with me guys come on up on stage here Some really great people a futurist a entrepreneur and tech innovator from from Kenya in telecom media futurist expert and Person that's dealing with an innovation in the bio genetics Bio information center sorry right so they'll be making an introduction shortly But what the format of this event is going to be about five minute presentations from each person and Then we have what we call the grilling session, which means that you can ask questions any tough questions through Twitter I have a Twitter feed here the Twitter hashtag is of course a hashtag ITU world 113 third day today if you want to tweet a question you can do that using this hashtag And I will try to answer the question and throughout the conversation We're also going to have questions to each other and afterwards after the first round We have a 20 minute question answer session and also a short poll to give you so Let's dive right in and of course me being the keynote speaker and the moderator. I get to go first So I'm gonna have a presentation. Let's start with my first presentation. Okay. Thank you put up those slides if you can Okay, so basically the whole topic of the session is what's what's happening in the network society In my view is a network society There's two things that are starting to matter one is that we're going from this idea of companies being networks rather than a network Like from NBC to YouTube right so companies becoming networked Also the empowerment of use as you can see here with the fish This idea of saying that the use of the individual actually is starting to matter more than ever before right in the network society and I think this is really quite hard as you can you can see in this slide here is that On a global level we have this shift towards people having more empowerment through mobile devices and social media For example, you can see the big change in rim in the business of blackberry The consumerization of it is that all of a sudden people are using blackberries a lot more than businesses Which is a huge shift for blackberry and of course one of the major problems of their and issues of their decline So technology means empowerment right and a lot more than empowerment as you can see here in the Arab Spring as a CEO of salesforce.com I said is not just about the Arab Spring. It's about the corporate spring at companies are changing Businesses are changing is the way that we communicate most global a global fortune 100 companies have strong involvement on social networks Which is actually quite difficult because as a big company You're not really set up to involve or have conversations that easily especially if you're bang for example or insurance companies Now companies are becoming what I call Going from the empire to networks. There's a great movie that just came out from a Tiffany Schley and called Connected the movie that you should watch it explains how companies are becoming networks And this is of course a slide of Facebook Facebook nearing 1 billion users so Facebook is the biggest country in the world very soon Just surpassed by China and I think India at this point So very interesting companies are becoming companies where co-creation is the new sort of standard co-creation meaning That you outsource ideas and Juliana from Ushahidi will talk about what she's doing later But crowdsourcing ideas BMW is looking for designs on the internet Many pharma companies are putting out ideas for the creation of new medication Into public domain using sites like crowdsourcing mechanisms and so on so co-creation is becoming sort of a new default Which runs against the idea of intellectual property and who owns what and those kind of things also very importantly I do a lot of work in Brazil Russia And other places like Indonesia Clearly the future will be shaped in those countries Here in Europe, of course, we do have a crisis Not just in Europe, but also other places, but basically if we're looking at Brazil Russia China That's where the future will be happening and mobile phones are the tools of empowerment for consumers there You can see for example that airtime is becoming a currency in many of those countries. You can trade airtime We also have total convergence Meaning that we no longer know what's online offline That many people for example if you go to a clothes store today You can tweet the dress that you're wearing and ask your friends for opinions. I mean, this is already reality Right, so we don't really know what's online offline any longer. It's complete convergence And basically being offline is becoming a luxury that is the new luxury, right? So if you're really rich, you're gonna be offline because you have somebody else being online for you That goes for our kids, you know our kids are growing up being people of the screen This is a quote from Kevin Kelly who says and no longer are we people of the book? We're people of the screen And this is true I mean their screens everywhere in the car in the airport in the airplane in your bathroom in your kitchen and very soon You can watch your recipes scroll by as you cook, right? I mean people of the screen and they consume entirely different as you can see for example in the demise of the music business 71% decline because of these kind of consumption Appoint that Simon will drive home in the next session next five minutes is that data is becoming the new oil And I didn't make this up It was made up six or seven years ago by the American Marketing Association and by the European Commission saying that basically what's happening Is that the value of the data that we create is becoming so powerful that will arrival oil as a driving force, right? Data companies Google is a master of data mining Facebook Companies like that and basically we are shifting now in our world to what Jeff Jarvis calls public see We're going from a world to where everybody that's doing anything in business is becoming somewhat a public person I mean everybody in this room is probably on LinkedIn or Facebook or zinc then zinc Zing or Twitter or so right we're becoming public by default Which is very scary at the same time has various benefits that we're going to discuss in our session I think there's a significant amount of Issues that will come here. So as you can see my time has been cut off So I'm going to take questions from the audience and from my colleagues here Is there any urgent question on the audience is there to eat somebody with a concern anyone? Anyone no then we start with my colleagues fire away if you have a question or a Objection there you Yeah, I only make this very brief because Simon's session is about this very issue in the next five minutes But basically the very fact that we're all generating data now We're saying where we are what we like what we rate we give the thumbs up We do the like button all these things right basically becomes a huge flow of information That is very valuable for companies This is one reason that Facebook will do probably the biggest IPO ever Because they have really powerful data about the users and that data can be used to sell things or to market things Which is a $1 trillion economy the telcos of course have data that they really haven't used much and Simon will talk about that so Basically that issue is a very very big issue and I think in fact there are wars fought over data as You can see on the end on the internet data is a real source of good things and bad things Which we'll hope to talk about other questions and we see if there's any tweet here any of you Very good question Thanks for throwing that ball to me I Think basically what's happening is that ownership is less important than access now For example, if you can see what's happening in the music business right do we still need to own the record? It's enough if we can just click a button and listen to the music right so copyright is still very important Of course is crucial to a lot of things But the way you monetize is not by selling a copy right the way you monetize by providing access The most successful service in the in the movie business until yesterday when their stock plunged was netflix 22 million subscribers paying $10 for access, but would thereby DVD maybe not right So I think what's happening with the idea of intellectual property and copyright is that we're going to see new embodiments of allowing people to use what we have Rather than keeping it back Have a question One should we try and fight against being too many too much people at the screen is it bad for us? Very good point I didn't get to that point But I think we're going to see a lot of movement towards what I call a digital detox Which basically means that we're going offline to recuperate from the river of information So part of that thing is going to be that essentially these tools are so cool and so new now You know iPhones iPads Android and so on that everybody's using it. It's a bit like a toy I think in five or ten years it becomes reality like like tap water or that electricity Right, and then we'll mellow down. I think in the abuse of this But clearly there are significant issues about addiction and all these kind of things that we're going to have to face Right, but let me remind you of one important fact of course Television didn't fare any better. I mean people are truly addicted to television and it's truly bad Right, so compared to that the internet is still doing pretty good There's a question from Twitter Mobile phones are the tools of empowerment for consumers. What about telecenters? I Don't know the answer to that. That's a very good question. The telecenters don't seem to be the tool of empowerment, but Maybe we can reserve that question for later and see if we can answer Do we have another question? How do we end users benefit from their data if it is not the new oil? Very good question. Anybody want to answer Well, they can't I mean a lot of the late legislation at the moment is potentially pushing no data to be recorded and No data to be kept so you get into a very bad situation within certain Directions the law might go in so we Yeah, I think one of the key issues about data is I think telecoms and operators and ISPs have to be much more Proactive about how to use that data how to mine it what to be permitted what they do with it How they collected how they use API's we're going to talk about API's later I think open API's are crucial to the process of the overall ecosystem which Giuliana will talk