 As president of the American Institute for Conservation of Historic and Artistic Works, I'd like to talk to you about how we see our organization, the AIC, from within as members and how AIC is perceived by others. I'd like to extend the conversation to encompass how we, and others, see our non-profit partner, the FAIC. For many reasons, I believe that it's critical that we codify and better communicate our identity as conservation professionals and the goals to which we ascribe through membership in AIC. In order to elevate our professional standing within the wider conservation preservation world, to create and nurture an informed and committed public, and more pragmatically to sustain the AIC and the FAIC as dynamic organizations as we move into the future. Today the AIC represents more than 3,500 current and aspiring conservators and allied professionals working in the domains of art, science, and history through activities such as treatment, research, collections care, education, and many more. In order for cultural heritage conservation to become engrained as a societal value, we need to project a consistent and a strong message about who we are and why what we do is crucial. For the past nine months, the board of directors and AIC staff have worked closely with members and have studied allied organizations such as IIC, ICON, AAM, AASLH, and more in order to determine what we wanted to convey about ourselves and how. It quickly became apparent that three outward facing aspects of AIC and FAIC needed immediate attention. Our names, our logos, and our messaging. Some changes needed to be made, and I'm excited to share them with you. Where we are once the American Institute for Conservation of Historic and Artistic Works, we are now the American Institute for Conservation. A tagline declares our purpose, preserving cultural heritage. This shortened version of our name, actually the one most often used, and this tagline retains the same acronym most of us use even more frequently and makes historic reference to our origins and clarifies our purpose. AIC members are the ones doing the preserving. Where we are once the foundation of the American Institute for Conservation of Historic and Artistic Works, we are now the foundation for advancement in conservation with a tagline again stating our mission, protecting cultural heritage. Again, the familiar FAIC acronym is preserved and the purpose of the FAIC is transformed into the broader mandate of protecting cultural heritage. A far more enticing cause for the public to support. Our new graphic identity demonstrates the parallel work of the AIC and FAIC and our commitment to support the work of conservation professionals and cultural heritage conservation globally. I'm thrilled to share with you our new names, logos, and core messaging. Our rebranded identity better represents the interests of all of us who seek to preserve and protect our cultural heritage through the essential work of AIC and FAIC. As president, I'm honored to serve all AIC members in advancing the conservation profession. Thank you.