 अतर्द प्रुमआशणी धुठ तेई्द करूब सात्डाद. तवाम प्रुमआशनडाल सब सब से दोग. सब से पाली बात लीग थी मैस मर्छिन्टीजन, अपनना ड़ा ही चविल, ड़ा आप चविल, वी ती है अई अपनना चविल ती एक ज़़ा. तो हमारे पास अगर आंप सब दईख तता है प्रोमोछन के हभाले से, तो देरार सब सब बैसिक ही शापते है, तब से पहला point है, what you have to do is you have to apply mass merchandising. तब आरा focused point यही है, आपको bulk में products को display करना है, products को bulk में जब display करतने है, it is considered as mass merchandising. उसके बाद आपको क्या करना है, promotion के अंदर जो articles है, you have to place only promotion articles. आप ने असा नहीं करना के you have to mix both normal articles and non-promotional articles. यह में प्रमोशन अन प्रमोशन, so what you have to do is to promote the promotion articles यह आपको main locations के उपर place करना है, you have to highlight them. उनी को आपने है, then third point हमारे पास है, you have to respect maximum number of products, link to the number of pallets, baskets, shelves, or hooks. यह एक सामपल के अंदर नहीं के, कहा कहा pallets use onghe, कहा कहा basket use onghe, कहा कहा shelves use onghe, कहा कहा product make hooks use onghe, especially अगर shirts लगने है, then let's say you have to place them on the hooks. तो वो यह हम दिसकस करते है भी, details के साथ, फिर हमारे पास है, match product on the end cap with aisle. तो जो फैमली है, aisle के अंदर जो products मुजुद है, आपको normal products को match करना है, यह नहीं के अगर main aisle के अंदर अगर grocery के products है, तो जो उसकी main shelf है, जो उसकी main v cap है, end cap है, जो उसकी head shelf है, यह वो main जगा है, जाहा आपको इसको match करना जाही है, आपके products यो aisle मोजुद है, उनके साथ, अगर असा नहीं है, अंदर जो है, वो let's say oil की काटेगरी पडी है, और end cap के अगर असा दिलेग वो, बेव्रीज़े एस की काटेगरी पडी हुई है, शो May be it will not go with the same theme, तो customer उसको बहुत जैदा एंग्रउच नागरे, चो the principal is you have to match the products in the aisle which are placed on the end cap. तो उसके बागत नहीं बागत ना थादे को you have to use promotional signage, अगर और था, ता के कUSTERMER को जो प्रणूड प्रूट्र्त प्रूट्र्मोशन के उपर है, बौपर तरीके से KUSTERMER को जो प्रूट्र्ट प्रूट्र्मोशन के उपर है उचलिके से COMMunicate हो, अकर आप देक है यहाप एक आंपल के औगन आप देक फ़ाँईं दर तो।० आप दे is actually following the promotional principle religiously follow it if we look at the map of a store if we look at the store let's say could be the promotional area we have a store map in front of you I am going to highlight those areas which are actually considered to be promotional areas because these are the areas where the customer's natural flow customer's movement goes this way so these are those areas which are highlighted in front of you this is the area you are seeing this way this is the passage this is the path which is actually used as a promotional area so we have a guideline that how the customer's flow moves in any retail store so what you have to consider what you have to keep in mind when we have to design a layout promotional layout so now you know the key areas now you can easily plan the promotional layout in a particular store so what are the guidelines for this first of all palettes, baskets and shelves only promotional articles should be there high rotation articles those articles which have a very quick movement whose sales throw is very high those articles you have to display here maximum height of any pallet presentation should be 150 cm it should not be more than this so that the product is connected linked with the department so that the customer can easily take the product over view so that the customer can easily see the product and the product which is placed on the display should be connected in some way with the department whose end cap or promotional area that is the product so that in the household the display of fruits and vegetables will be made so maybe of course the customer will not like it because the customer in the household area has gone to buy a related product from the household he has not gone to buy fruits and vegetables so this will create a bad thing bad word in the eyes of the customer now we come to mass merchandising how to reflect into the picture so this is number one way which is called massive presentation of one article massive presentation of one article is that where any one article is presented massively it is not mixed with any other article it is not merged so the customer sees the bulk display and the customer feels that this product retailer has put a very cheap price because in so much quantity they have displayed it so retailer has actually mass merchandising its reading for the customer is completely different similarly the second thing about mass merchandising is that if you want to make a powerful presentation then you have to do it on the pallets pallets are the rack which is the wooden rack on which you are displaying the product here we have these visible pallets so for power presentation the display of the product mass merchandising is properly palletized so that the customer can clearly see the customer clearly see the customer if you see the product is presented in a very good way the product has been presented the customer has been given a good message in promotion we have to display the maximum number of products we have to display and for that which equipment we have to use this is very important but I give you an understanding in general so that you get an idea that if in a store you have been assigned as a retail as a retail operations then you know which steps we have to take in this series for example we start with non-foods so if in non-foods we are talking about especially products which are clothing related so hooks and shelf you are using it 2-3 products are being used and we are following a theme there will be some products in non-foods which you display on the shelf and normally in such cases there should be 2-3 products or a particular theme in the third case in non-food basket or in the form of a box there will be a copy paper so the maximum number of products or maximum number of baskets you have to display there are 4 types of items for example generator you want to sell and you have to display it on the pallet so maximum number of products and maximum number of pallets you have to manage it in food case you are displaying the product through the shelf and through the pallets you are managing 2-3 products or any theme and if it is in pallets then the number of products can be displayed you have to ensure that it comes on the display let's see an example of this food example on the end cap if you see the rule then you can understand 2-3 pallets display and a shelf this is a good example in the second example there are 6 pallets and if there are 6 pallets then there is one product on every pallet which means if there are 6 pallets then there will be 6 products if there are 4 pallets then there will be 4 products so this is one of the rule for display non-food example we have already given if there are 6 baskets in the cage then there has to be 6 different products in every basket similarly if we talk about the shelf then there are 2 pallets pallet number 1 and pallet number 2 so there are 2 pallets so 2 different products and plus one shelf which you can see here this is an example of non-food there is another example of non-food if I talk about thematic then if you see the theme then 1 theme which is the theme of the bag and on that number of products are also present and the clothing example we have already discussed that normally the clothing shirts, coats, jackets you have to hang them in the hooks and normally the end cap is displayed in one product or one theme we have some shelf which you have to expose the product in which we have a micro wave which is one of the good examples or similarly we have another example of cash till how you have to expose the product in the shelf the product on top should be visible to the customer there is a double placement that products are normally stacked that when you have to keep the product on display then you have to stack the products to avoid the shelf what is out of the shelf because this product is high running its sale rotation is very high so to avoid it you have to double stack so that the customer quickly buy the product so that it is not out of the shelf and you have to immediately mention that through its promotional signage that this article is on promotion it is a complimentary article normally when we are promoting the product then we have a set of complimentary articles to display the vacuum cleaner with the vacuum cleaner bag it is visible in the picture so actually we are connecting through the complimentary article the main article was the vacuum cleaner and you complimented it with the vacuum cleaner bag and mentioned it in the same display similarly the last example is of comparable articles sometimes the retailer is having his own brand so with the comparison of the brand with an A brand like the double A copy paper maybe with a local copy paper as an example you both do mass merchandising the customer compares and then he can buy the product which actually the retailer wants to sell so the important point is in promotion promotion in general as a principle is very important because it communicates with the customer and the customer will be able to buy more the store will be able to sell more through following the basic principles of promotions