 What's up guys welcome to a new video. So in this one we're going to be looking at three different Shopify stores We're going to be looking at a cat store a general store and a gadget store If you're part of my free Facebook group, then you'll know a few weeks ago I posted this post here that you see on the screen asking people to send me their store links So I can review them for my YouTube channel if you want to get your store reviewed Then all you have to do is join the group. There is a link in the description below 100% free and simply post your store then on this post as you can see people have done currently I'm working my way top to bottom I'm going to try and fit in about three stores per video So bear with me and at some point I will get around to yours before we jump into store number one though I just want to very quickly mention as always in every single video I am giving away a free once one consultation with me So chance for me and you then to have a Skype call and you can ask me whatever you want So I could review your store. We could go through for your Facebook ads We can look at certain products whatever it is for your chance to win that then it's dead easy to do all you have to do is Subscribe to my YouTube channel hit the like button on this video and leave a comment down below And I will announce the winner in the next video if you come to them I previous video then so yesterday's make sure you stay tuned to the end of this one where the winner will be announced And with that being said guys, thanks for tuning in. I hope you enjoy it and let's get into store number one So store number one then it comes on Steven Drake Steven was the very first person to post his link So thank you very much and his store then is called bargain buys are us So let's open it up and the way I'm going to structure this video then is I'm going to work through the site top to bottom Through the homepage and through the product page Maybe have a look at the car page to purely because when it comes to any e-commerce site in my opinion They're the three most important pages. So starting from the very beginning then I can see he's uploaded his own Fabricon which matches the name of the store, which is good in my opinion It just adds that touch of professionalism He's got a dot-com domain as well Which is great if you're going to be selling throughout the world worldwide then I always recommend a dot-com domain It's the most universal domain whereas if you're sticking to the UK, then I recommend just a dot-co.uk He's got his top banner up here then which is good looks nice Incentive for people to enter their email gather in emails, which is great He's also got a mention of free shipping on all orders, which again is great because it's going to entice people It's well, it's a benefit for a customer coming on They know they don't have to pay shipping on anything moving on then we have the menu bar Which obviously contains the logo got the search bars the search option sorry and the different product categories and This is where the site start to lack professionalism in my opinion if it was me I would I like the logo, but I would get it redesigned so that the background color of it was neutral So you could integrate it to your store so it doesn't stick out so much in terms of the product categories themselves as well I would tidy that up so Either if they're evenly across two lines or perhaps they were separated into their own box Just to make them look just have a bit more purpose if that makes sense So it looks like they haven't just randomly been put on the page But there is actually like a proper location for them Moving down then we have this white space. Also, there's quite a lot of kind of blank space up here, too I'm a big fan of not having much blank space because if you go to any Big well-known e-commerce site, so my protein gym shack I mean Amazon just to name a view then you won't get much blank space like this Which is the case here as well as you can see he's got some sort of maybe app or add on here That doesn't quite integrate very well into the store So I would remove that and then moving into this full-width image here the image itself is great However, in my opinion it lacks any specific purpose certainly from my point of view I found that The easier and quicker you can make it for a customer to make a purchase and the better the longer that on your store Think about it. We live in a world full of distractions just on your phone alone There's so many different apps you could get notifications from you get phone calls Somebody in real world could talk to you So in my opinion the longer somebody's on your store the more chance there is of them getting distracted So what I like to do is have everything on my store for a purpose that just makes it easier and faster Somebody to make a purchase so rather than having like a generalized message here with a general image If it was me I would have a certain range of products or even a certain product that linked straight to that particular product page And it could be some sort of discount as well to even further entice somebody to click it Moving on we go back to the blue background and we've got a load of different collection images here The images themselves are really good. They look high quality. They're not pixelated at all and Bolly looks at things He's listed every single product collection What I would do here is just pick the most popular four that you're trying to push across Just because especially somebody on a mobile phone it for them to get to the bottom of the page It would mean them scrolling down quite far. So if it was me then I would remove all of them Except for maybe like the top three or four collections that you want to push at any point Any given time With regards to the background too, I think if you just put white background here I would make the store look a bit better. So maybe something you could experiment with Certainly if you were to keep this image with it obviously having a white background and it sticks out like a sore thumb To be nice at this stage, I don't think there's any need for any of this here So I would just remove it and just have the product collections Moving into the footer of the site then which is great. He's got all the required information He's got the email address opt-in. He's got a refund policy privacy policy terms of service I'm just going to check these out very quickly Just to make sure he's got correct ones which he has by the looks of things, which is great So no problems there whatsoever Next up then if we just choose a random Let's go for children's toys and accessories with it coming up to X must and obviously this is going to be quite a popular niche He's got again. I'm not sure what this is, but I would remove it I would also remove this banner image here at this point. There's it's not really doing anything for the customer It's not going to entice them into making a purchase I'm a really big believer of if something doesn't serve a purpose on your site Then just get rid of it because if anything it's only going to distract your customer If you haven't noticed it's already he's got the order pop up here Which is actually something I integrate into my own stores and it does make a big difference I thoroughly thoroughly thoroughly recommend you test this run your ads for two weeks With it then two weeks without and just compare your conversion rate For some reason he's got a trust badge here, too Not quite sure what's going on there But I would certainly remove that and again because he's got some really decent product images here But with the white background in my opinion, it just it looks a bit amateurish So I would certainly just by simply changing the background of the store to a white background It would make it look ten times better in my opinion. So let's check out the product pages He's got a really cool product here like this This is featured in one of my videos before certainly in on coming up to Christmas I can see this being a massive hit and so working from top to bottom again He's got white background. So a white overall background would make it look better He's got the American spelling of color, which is absolutely fine. If he's planning on selling worldwide The add to cat button I'm a big believer in making the add to cat button a different color to the website background Just sort of sticks out a bit more trust me again Something you should definitely split test run two weeks with a add to cat button like this then two weeks of say a bright orange One and believe it or not. It makes a big difference. There's been psychological studies into things like this So even by changing the color of your add to cat button. It can make a big difference He's got the trust badge here again If you can include trust badges, I would have them at the bottom of your store If not, just a nice small one that integrates with your site Nothing too big bold or standout ish Moving on to the product description itself by the looks of things He's got loads of detail here, which is awesome. However, I think it's a bit too extensive When a customer comes onto your store, they're not going to hang around to read absolutely everything And if they do again the longer they're on your store and therefore the more chance they have of getting distracted So I have done a video specifically on product pages, but the typical layout I like to follow is kind of like a couple of lines of Creating a scene of where somebody would use this product an example And then just some bullets some bulleted points of the key features and benefits of something Moving on so he's got some specifications, which is great loads of loads of detail Which is good just how you present and lay it out could change things for you And then he's got some more product images again I would just remove this certainly if somebody's coming onto your store in a mobile device It's a long way for them to scroll down if they want to check out the rest of the information It's got estimate delivery at the bottom, which is good However, I would bulk this out a bit and make it sound a bit better than it actually is so you can say e-pack it express Track service five to ten days or a minor detail But sometimes it's the minor details that make all the difference and then at the bottom of the page He's got the options for customers to come on and leave a review for the product Which is spot on and without being said them without saying too much and without making this video too long That is bag and buys our us. So again, thank you very much to Stephen for submitting your store review Apologies if I was a bit hard on you, but at the end of the day if I didn't tell you What was wrong with it? Then you could end up spending hundreds if not thousands of pounds on ads and not see any sales So hopefully those tips will help you out moving on to the next store then we have Lily tech So this wasn't the next one in the list So what I'm doing is if I don't include your store in a video, then it's because there's not a lot I can say about it, but I will send you a private DM just explaining that I'm not skipping over you because I don't want to review Your store initial impressions the store looks absolutely wicked Really high quality professional looking store if we just go to the product collection of gadgets You can see the images are really high quality. The font is a custom font. It's not just a default one It's not like a different hardness to the actual price of the product to it just looks really professional from the get go Again, the same thing at the bottom the color scheme is really professional He's got the social media links in a different color And it's just those little touches that they just make a store pop and they make it look so much better So much more professional. So he's done a really good job on this site I'm just gonna check out a couple of these pages to make sure hopefully these are linked correctly and this Facebook link here The amount of stores I look at and the links aren't correctly Created and for a customer to come on the site and see that those little finishing touches aren't quite there in my opinion it will put people off and It will make them not trust you and if somebody doesn't trust you then obviously they're not going to spend your money with you By the looks of things. He's gone to the extent of doing that. So no qualms there everything looks absolutely spot on So far so good. He's got the comm domain The only thing he hasn't caught is a fabric on image there now It's not a necessity will it make a difference to yourselves? Maybe not however, but for the couple of minutes it takes to upload one In my opinion, it's worth doing Moving on to the product pages then if we just take the first products and have a look at this one And just again initial impressions are very good You might hear me talk about the flow of a website a lot And what I mean by that is that when you just scroll down everything fits in nothing really sticks out and looks Awkward or out of place and they've done this with his side. They've done a really nice job here So the only Thing I would recommend to this person is to experiment with the color of the add to cat button Because they've gone for that minimum minimalist design and theme. It looks really good. It looks really nice However, simply by changing this add to cat button to a slightly bolder color So it stands out a bit more then it could make a it could make a slight difference It might make no difference at all But it's something that I recommend to absolutely everyone experiment with if it was me what I would do is switch the colors of these Two buttons so I would have a black add to cat button and then a white more payment options button Moving down into the product description Again, he's got loads and loads of details got in the box, which is really good the product description is quite extensive and he's written like Suppose you could call it an essay or small essays but because he's pot certain key words and phrases in bold Then to me it works really well. It fits in with the theme of the store It's got a nice flow and a customer doesn't have to read the whole thing They can just scroll through and they can see that you can take pictures It's a quadcopter takes pictures and videos in HD. It's got an FPV function The viewing angles 120 degrees. It's got Wi-Fi. It's got HD camera the carry case is included Etc. Etc. You don't have to read the whole thing to know the key features and benefits so far so good with this site Then there's nothing really that I can see is going to be causing this guy any problems when he starts to run ads He may already be starting running ads In fact by the looks of things got two different app Two different review options installed on his site So I would definitely just stick with one and remove the other that could look quite confusing to a customer And looks a bit out of place. If we just have a quick flick through the product images everything looks Absolutely spot on really professional and nice Let's actually add this product to the car then and just have a quick look at this car page So as you can see he's got free shipping there instead of the default tax note So this guy's obviously spent a lot of time. He's done his research on how to build a Shopify store And he's done a really nice job at that. There's not really a lot more I can say about this other than good job So that being said then let's move on to the third and final store Which is perfect gems, which is a cat jewelry store starting from the top then we have the Vavicon which is awesome Really good. He's got a dot code dot UK domain. So we'll get into that in a second to see How we spelt certain words and what currency he's advertising in But apart from that, it's got really nice image here featuring some of the products Because the image has no background color. It integrates and looks really nice really professional So far so good. I catch your passion with a shop now button assuming that takes them to certain products So again, that works really well taking people taking your customers directly to the products. Trust me. It can make a big difference Moving down then we have the different product categories. I like the way this is laid out In fact, you've got two big ones there followed by three little ones, but it's all in straight lines It's got white backgrounds. It integrates nicely. It's the same kind of Text is the same font as each other. It looks quite professional and quite Professional and expensive if that makes sense luxurious because of the certain fonts and colors, etc Moving on then he's got subscribed to our newsletter, which is standard plus. He's got some trust badges here So if it was me being on the home page, I don't think there's any need for these trust badges here But it's not gonna make a big deal in my opinion And I'm just talking as if it was me one thing I would do though is make these integrating Or uniform with the rest of the store. So I would make them white and gray It's gonna check out a couple of these links just to make sure these are linked up correctly Refunds and returns which is great that works correctly and so does that one. So no problems there whatsoever so far so good So next thing let's check out a product page So just going to the collections page one thing I want to point out in fact is in my opinion I think he's listed these products too cheaply because the store looks quite professional and Luxurious in my opinion then people expect to pay that price to kind of illustrate what I mean by this is that Like when you go into a Rolex shop like a goldsmith or somewhere that sells expensive watches Then the fixtures and fittings of the shop are really luxurious. There's really thick car pits They give you really nice chairs to sit in they offer you a drink and the whole experience and feel of the store is expensive because they sell Expensive products whereas if you were to go into a store like that, but then they sold watches for say 20 pounds and That were made out of poor quality materials And it doesn't marry up and it would raise suspicions with you And it's the same with the website because this website looks really nice But then the products are only 12 pounds Then it doesn't make sense if you know what I mean and and it works the other way round to if you try and sell really expensive products But your store looks quite amateurish and quite poor then People aren't gonna think it's legit because if you can afford to sell these expensive products Then why can't you afford to have a really decent website? So if it was me then I would push my luck a bit here and perhaps increase the prices of these Just because people come down to your store You've got a really nicely designed store that looks really professional then they would expect to pay the price that matches that too So pets footprint earrings what I would do here, too is because you're building a brand here around cat jewelry Instead of actually calling your products exactly what it is because I'm pretty sure If I went on to Google and search for these then I could probably find the same products It's not very similar within the space of 10 seconds as you just saw So what I would do is to avoid that happening so people can't go elsewhere so much is Come up with your own unique range of products So for example, you could call this product or this range of products You could put cat into say like a translator and find like a Latin word for cat or certain Latin words in cats and have that as your range of products And then that way when somebody goes to search that and Google to find the same product cheaper They're not going to find anything apart from your store So moving on then as we can see he's used the American spelling of color So I would 100% change that if you're focusing on a UK audience Again, it doesn't marry up white if somebody from the UK coming on here sees that you're using an American spelling It's gonna arouse suspicion. It's gonna arouse questions and from my own experience people don't hang around if they have questions They'll just go elsewhere Moving on to the ad to cat bun He's got this in a solid color that's different to the background so it sticks out really nicely So in my opinion, he's done a good job here And then he's took the time to actually write something even though it's brief about the product Because again with the type of store people want it's about the whole experience and the more You can build on that experience and do it in a uniform way that matches your products matches your prices, etc Then the better in my opinion He's got the mention of shipping here free worldwide shipping which is good and then linked to their shipping policy for shipping time So no problems there whatsoever in terms of the product image itself because he's only got one It's absolutely fine there in my opinion If you wanted to we could add it to the product images But I don't think it's gonna make much difference next up then he has by the looks of things looks reviews Which is the view app the review app? I recommend everybody install in my opinion It looks the most professional it looks the best and it's really easy customizable as well So you can change the color of the stars. You can change the font as well and while it looks at things He's probably important these from Ali express But it creates a lot of social proof for it before the product and it's going to help with the amount of sales He makes as well. So good job there moving on to the final section of this video Then I'm just going to quickly add this product to card and see what his car page looks like He's got free shipping included there. No mention of taxes or Calculations, etc. So you've done a really good job there take some straight through to check out They can select PayPal so on and so forth So a job well done there another really decent looking store and that pretty much just about wraps up the video then if you're still watching You're still stuck with me all this way through. Thank you very much Hopefully I've given you some good actionable information that will help you with your own source Don't forget to check out the link for the free e-books in the video description below There's five different e-books covering all different acts aspects of your drop shipping business So check those out. Let me know what you think to them And with that being said then I'm just going to get into announcing the winner of the previous video for the one-to-one call So here we are then guys on my previous video that I uploaded yesterday Thank you very much for all the support and questions on that it really does help with the growth of the channel By the way, it's worth mentioning fact if you in case you missed it in my previous one I am currently moving house. So everything is all over the place at the moment So I do apologize for the poor video quality Hopefully the audio quality isn't too bad Anyway, I'm just going to take the link. We'll open up our random comment picker Unless you're going to win then the one-to-one consultation from the previous video 24 unique comments, which is awesome in 24 hours. So thank you very much Just a little blip there the winner then of the previous video is Daniel Krish. So thanks very much for your comment Make sure you reach out on Instagram We can get that call arranged and guys if you just want to get straight down to business book Call right away, then you can do so make sure you check out the links in the video description below With that being said then guys, thanks again for tuning in. I hope you enjoyed the video and I'll see you in the next one