 This is the cubes live coverage from information on demand IBM's event here in Las Vegas. This is where all the actions happening for IBM Iod the hashtag is hashtag IBM Iod I'm John Furrier the founder of Silicon Angle I'm joined my co-host Dave Vellante co-founder of wiki bond dot org This is the cube our flagship program would go out to the events Extract a signal from the noise IBM just delivered their keynotes which we carried live on silicon angle TV Dave Great event here IBM. This is our second IOD last year We heard them bringing that story together around big data, but this year. It's very very clear IBM is rolling out Much more comprehensive solutions with customer testimonials with some with some meat in the bone as we say around big data analytics Cloud mobile and social and to me the highlights so far is the obviously the data analytics is a big part of their strategy But you're seeing that the connection of two major forces at IBM's harnessing around here so far today And that is the big data revolution combined with social business You know cloud and mobile are kind of underpinnings under the hood kind of technologies that everyone is adopting and adopting I'll see mobile is already kind of the horses out of the barn on that one But cloud is certainly on on the agenda for the software to find data center We're seeing converged infrastructure really moving into the direction of the hybrid cloud That's all going on under the hood But really the big story so far Dave is big data analytics from data to decisions and insights with real new ways to do business and IBM honestly has been in this business of computing for many many years so the business of computing is now moving to the business of data and Social business so so what's your take so far of the keynotes and what do you expect it here for the next two days? We'll be live well John I think it's apropos that we're coming off from big data NYC Hadoop world strata conf where we had the cube we Interviewed a lot of guests and very Hadoop focused obviously it was our fourth year doing that show and the reason I say it's Apropos because IBM observed that whole Hadoop movement and last year really was to me the year that IBM put the stake in the ground and particularly Accommodated at IOD last year where IBM what I said had tweeted this out a lot super glued the the analytics Business it's analytics business to the big data mean and IBM has been hard at work trying to create a new Category big data analytics and I think it's caught on IBM's actually their own research Suggest it's not catching on as fast as maybe people thought but I think it is actually anecdotally I think everybody's really focused on the analytics pieces where the value is and I think that's what's different about this conference John last week Of course we heard a lot about key value stores and bringing sequel to do we're gonna hear a lot about that from a technology standpoint But 90% of the content at this conference is about business about business outcomes It's about business value, and we're gonna hear from a lot of not so much Hadoop practitioners as we are practitioners in health care or energy or other industries that are really trying to transform their businesses That's really the big theme here, and I want to just point out that a couple obviously major trends Just this morning in the Wall Street Journal Andy Kessler wrote an op-ed piece called you know around Twitter's IPO And I think that Signifies with Facebook's public offering at LinkedIn actually doing wealth social business is real The discussion really is around how people are using the data and then social obviously is what we're calling and we coined the term the crowd Consumer and that's this new psychographic this new user. That's out there. That's a worker. That's a that's an enterprise worker That's also a consumer and that we will be having some crowd activated innovation ourselves If you go to crowd chat net we'll be having a four hour live crowd chat If you're on LinkedIn or Twitter come join the crowd chat at crowd chat net slash IBM Iod we're gonna have we're gonna be documenting the cube conversations here on the cube where IBM executives and their customers We're talking about how they're using big data social business in cloud and mobile So go to crowd chat net slash IBM Iod and you will you will hear some of the conversations So Dave I think you know to me, you know the digital business model is here to stay Obviously we heard in New York City big data week NYC big data NYC once you turn that data tap on it You just can't turn it off. It's it's coming in from machines. It's coming in from people And I was hosting a panel with the CEO general electric and you know, we are discussing the industrial internet So, you know IBM is gonna be a major supplier to these businesses. This is about empowering not controlling That's a theme. We're gonna hear to hear today. So it's gonna be very exciting Well today you can hear a lot about analytics. We're gonna hear a lot about data science. Tomorrow is the social analytics piece and and Or social analytics for business and John you mentioned you mentioned crowd chat you talk about things like that But why is the hashtag becoming so important? Well, how is it a source of data? I want you to talk about that a little bit Well, I think what we're seeing is this new crowd consumer and we're gonna talk about this on our On our crowd chat is is that the hashtag is now kind of a folksonomy in database world taxonomies drove everything But now this new advent of what we're calling here at SiliconANGLE we want the crowd consumer brings in a new connected Element to the to the business model and that's people and the people-centric model Which IBM talks to in their social business strategy is grounded in analytics But the hashtag is a phenomenon that you're seeing not only on Twitter Facebook Tumblr any social network users are using hashtag to Signify their interest. It's a gesture of sentiment, but also more importantly. It's a gesture of discovery So what Andy Kester pointed out in the in the Wall Street Journal article update is is that this new way of doing business is going to Change how users find information who they connect with how community leaders not just you know Technical communities business communities communities of interest and more importantly how marketers talk to people So to me I see the hashtag as this new way for people to tune into the the conversations and ultimately the content No longer is it going to be controlling spoon spoon fed the content model of the past This is going to be a direct business model of content marketing content distribution to users So I believe that the hashtag will be a fundamental component like the URL was for the web And I see IBM is using it today. So if you go to hashtag IBM IOD you can follow along the conversation So, you know, we have Tim Crawford's already in I team out there is already on the crowd chat Go to crowdchat.net because the hashtag for the conversation is the conversation is the new content conversation is the new web page and IBM recognizes that a lot of innovators like Twitter are recognizing that Facebook hasn't yet grasped that yet I mean if you look at Facebook Dave technically, they just can't store all those hashtags fast enough And I think they might have a little challenge on the big data side there but in general users are tuning in and they're tuning into new ways to get information the paradigm of Google search will still be around but the new ways is more personalization and that is why we're seeing this notion of the persona of one concept come out where where businesses want to talk to To their customers directly not go through a middleman. So again, this is this is one of those Moments where you see these black swans come out of the marketplace from these major waves And we are certainly with social business and big data analytics in a massive wave a new wave And every time you have these wave billion dollar companies are created So John IBM of course has this massive portfolio in its analytics business It's DB to it's DB to that that that runs on Z but also runs on Linux unix and windows The whole big data analytics business that that comprises a numerous assets including things like Cognos and and obviously The old informants assets its infosphere streams products SPSS it's in at this event. You're also there's an information management focus. You're talking about Even the pure systems pieces those massive massive portfolio that IBM brings to bear So what we're going to be doing this week today and tomorrow is really trying to unpack that and understand how customers are applying Technology to create a business capability. So as I said, we're going to hear from a lot of not necessarily Technical practitioners will hear from those. We always get the tech athletes on the queue But we're also going to hear from business practitioners people in health care people in government people in other industries Jake poor way who's the MC of information on-demand IOD 2013 is coming on the cube today at 3 o'clock We got dr. Tim Buckman from Emory University is coming on later on this morning just in a few minutes We've got a number of folks of this morning at the keynotes John You heard Bob LeBlanc and and Bob Picciano talking about IBM's capabilities and Hosting panels of customers. I also heard a lot about cloud IBM made an acquisition earlier this year of software, you know We often joke that that big data gives the cloud something to do you want to put data in the cloud You don't want to necessarily have to move it. You want to analyze it and pull out the nuggets And actually move the code to the data but not move the data all over the place So cloud gives you the ability to very rapidly Spin up instances of compute and storage and be able to analyze data very quickly and get insights on the fly without having to necessarily procure Systems and and storage devices and the like so it gives you an infrastructure play very quickly IBM's acquisition of software really gets IBM much more into that business and they're really pushing the cloud and Big data themes so we're gonna be talking about that today For the next two days as I say today is big analytics day tomorrow social business It's one of the things Dave we're going to explore here IBM is obviously we're not going to go into the weeds too much We can if if we have the guests that want to go there We're happy to go anywhere. We're like a helicopter. We can go high level go go deep But mainly IBM's focused on business is key We do have a great deep dive technical Conversations from the cube last week in New York City and big data NYC you can go to Silicon angle or go to youtube.com So Silicon angle we have all those videos here, but to me what I'm interested in is the business model side of the innovation This new social activated innovation strategy by IBM is pretty compelling So, you know, so to me I want to hear how the business models are changing some of the value change What's going on at the customer base as we had talked with GE's? CEO and chairman Jeff Immelt and his top customers the vice chairman of united oil and gas leaders and Healthcare is that it's not just about the service side of the business It's also about the operation side So one of the things you know, that's always sexy to put in the key notes Is all the graphs of the social data but at the end of the day the nuts and bolts of business value That's generated very quickly is use of data insights for the operational aspects of this new internet And that's that's going to be around the instrumentation of equipment people and really changing the business models because the social business is both the operational side of it and kind of a Continuous innovation or continuous operations, but also as well as a new user experience So we're going to watch out for that today We're going to dig a little bit poke a little bit at that area We want to look at the business model side of it not just the end user experiences So, you know got some great guests here. We have the professor of surgery at Emory University School of Medicine We have director of big data analysts from IBM We have obviously the general manager of big data at IBM and then I'll see tomorrow We'll talk about the social business So it's gonna be very exciting, you know stay with us and go to crowd chat not slash IBM Iod and that all those tweets go to the hashtag all those comments logging with LinkedIn or Twitter Crowd chat is our new crowd activated innovation platform come join the conversation and take advantage of our new crowd mail service Where if you log in you can message folks within the conference here and chat with them and also chat publicly So this is the Cube. I'm John Furrier with Silicon Angle Dave Vellante. We'll be right back with our next guest after the short break