 If I were to think about what might be a little different in the way that we approach answering that question there's this idea that oftentimes you see like an ambitious founder and they direct their gaze at this big market and you know they'll say something like if we just get one percent of this market we'll build a billion dollar business and we're really looking for the founders that have that ambition but they direct it more like a laser beam to an opportunity that they can really excel at and nail that value proposition from there with that customer expand from there into the bigger market but it's usually one where there's a lot of dynamic change happening and that's more often than not the recipe that we're focused on.