 This study examined the differences among consumers who intended to eat healthily when it came to the frequency and timing of their use of nutrition labels. Three distinct groups emerged, those who used the labels frequently, those who used them occasionally, and those who did not use them at all. Those in the frequent user group tended to choose the healthier option more often than those in the other two groups. Additionally, those in the frequent user group had higher levels of self-efficacy in making healthy choices. This suggests that providing consumers with access to nutrition labels can help them make better decisions regarding their dietary habits. This article was authored by Vincent J. Van Bool, Catherine A. W. Bolman, Fred J. P. H. Browns, and others.