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Published on Dec 20, 2009
In this award winning TV Commercial for PBS, Directed by Documentary Filmmaker Errol Morris and Produced @Radical.Media, Elephant Cinema conceived of and executed the task of converting the Performance of Photo Booth Visitor (who happens to be a Professional Opera Singer) into an animation that "sang" in sync with the Music. A video camera (mounted on its side for a vertical aspect ratio) was used to capture the performance of the singer, and a random selection of 12 stills per second of footage were chosen and imported into the computer. The stills were then processed in Photoshop to look like actual "photo booth" pictures. We then printed hardcopies of each of the stills to generate the flipbook seen in the spot. SO MUCH FUN!
AWARDS: International ANDY Awards, 2001 (ANDY) for Media Campaign Cannes Lions - International Advertising Festival, 2001 (Shortlist) for Publications & Media The One Show, 2001 (Silver) for Consumer TV: over 30 (Single) Emmy Awards, 2001 (Winner) for Outstanding Commercial