 Hello, welcome to this Mighty Cause webinar on Giving Tuesday. We're here to talk about how nonprofits, like yourself, can make the most of this critically important fundraising day. Hopefully, most of you are aware of Mighty Cause, but if you aren't, we are a nonprofit fundraising platform that's helped raise more than $500 million for causes. So our mission is to help nonprofits raise more funds. Giving Tuesday, if you're not familiar with it, began in 2012 and is a national day of giving and a movement of generosity on November 27th, 2018. Last year, Giving Tuesday was able to raise over $300 million to nonprofits, as well as amass over a million in total social mentions and over $21 billion in total impressions. So its global reach is increasing year after year. Last year, it was our sixth year participating in Giving Tuesday and we helped our partner nonprofits raise over $3.5 million and engage with over 20,000 donors. So hopefully this year, being our seventh year, we'll be able to beat that goal. At Mighty Cause, we want to help your nonprofit make the most of this event, to give you the platform to join this global movement and provide you the resources, tools, trainings and prizes to help raise more funds for your causes. Using Mighty Cause for your Giving Tuesday campaign is free. Donors will have the option to cover the platform fee, but if they choose not to cover the fee, we will. We want our partner nonprofits to walk away with the most funds possible. And please note that because Mighty Cause requires credit card processing for every donation, there is still a transaction fee of 2.9% plus $0.30. As well, what we are doing exclusively for Giving Tuesday is allowing registered nonprofits the opportunity to utilize our premium fundraising tools. This includes a CRM system, Advanced Analytics, a data integration feature that allows you to automatically sync data from Mighty Cause to external tools you might use, banner management, branded donation receipts and much more. All of these tools will help improve engagement and can be used to help raise funds. And typically, there is a monthly fee associated with premium, but by registering for Giving Tuesday, you will have access to all of them for free. Some may have already started planning for Giving Tuesday and some may have not gotten to it yet. So we want to make sure that we cover a little bit of the planning process so we can set you up for success before it gets into the craziest time of the year. So the first step in setting up your Giving Tuesday campaign is to understand the goals that you want to set in place. What do you hope to achieve? Understanding this is going to help chart the course for everything that comes after. So consider goals for a fundraising campaign that aren't just limited to the number of dollars that you can raise. Is it about getting more social media followers? Is it about getting your board involved or new ambassadors engaged? Are you launching a new program initiative you could advertise? No matter what goals, consider how these goals can play into your year-end giving. Because that's one of the greatest benefits to Giving Tuesday, it's really launching your year-end giving. And data has shown over the years that it's not just that donors are giving on Giving Tuesday instead of at the end of the year, it's actually increasing giving overall. So how can you use this launch into your year-end giving and help raise more funds overall for your non-profit? So once you have your goal in place, how are you planning on achieving it? How are you going to keep you and your team organized, engaged, and on track? So think through strategies and make a game plan. Consider questions such as, how many donors need to support at what levels? Are you counting on a match or a few major gifts? And how will you target this? How many donors or dollars from ambassadors are you going to receive? Once you have set your goals and mapped out a plan, think about who can help you achieve them, and we really encourage you to think outside of the box as to who can help you. Is it your staff, your board, or even the mighty called staff? Once you have those people identified, think about who's going to do what. There are a lot of moving parts, so delegating is going to be important so you don't get overwhelmed. So think about who will develop content and visuals for your mighty cause page? Who will manage and activate ambassadors? Who will host the event? And once you have all those pieces in place, what is the story you are telling? What is the campaign supporting? Because a specific project or focus will always be more successful. Donors can relate to a story. Give a face to your campaign. So in order to tell a story, identify a specific project, program or focus for this campaign. Develop an individual and personal story of a client, staff or volunteer that reinforces the theme. Find and curate impact data as well as image and video assets to further tell the story. Then develop a tagline or call it an action directly related to this theme so that you can reuse this throughout the campaign. And by using this, you're going to be able to boost email marketing for your Giving Tuesday event. Now for those of you that have participated before, you've seen what works well and what doesn't. So we encourage you to look back and really reflect on your results and strategies. How can you make this year's campaign new and interesting? How can you reengage donors, ambassadors, supporters from last year in a sincere and thoughtful way? And how will you encourage them to give more if that's time, money or help to this year's campaign as well? Since we have now covered the entire planning process, we are ready to dig in and get started on building and managing your page. The first step is to register for the event. If you haven't already done so, you want to do that as soon as possible. Registering will give you access to that free promotion we spoke about in the beginning as well as all of our premium plus tools. Once you've registered, you can start customizing your page and building your strategy with our tools and resources. Registering for Giving Tuesday is very easy and simple. If you have additional team members that you'd like to be able to manage, you can add those as soon as you've registered yourself. So only one person from each non-profit needs to register. And then you can always determine if there are additional members of your team that you need or want to have access to your page. And once you've registered, you'll receive an email from us giving you access to your page on Mighty Cause. So that way you can log in and you can start customizing your page. Here's the dashboard on Mighty Cause. You will have all of the tools that you'll need in order to tell your story and manage your page. It's located on the left-hand side. And only if you're logged in as an administrator will you see this dashboard. It'll allow you to make edits on the page. It will walk through all the steps needed to complete your page and make it stand out. All of the sections here are not required to be filled out, but with a few great photos and text content, you can get your page published and up and running quickly. But we do have a lot of tools here that will help you get your page to stand out. One of the things that we have available to you is editing your organization's page so that when donors arrive there, you want them to recognize your organization and you want to tie the whole branding experience together so you can upload your photo, upload a background image. Once you've added in all of your photos and branding colors, you can begin to tell your story. We have available an inline editor that has formatting like headers, lists that will allow you to also embed photos and videos so you can create a dynamic story. You also have the option of adding a second tab with additional information you would like to share. All of this is available to you so that you can share your campaign's mission. You also have the option of featuring other campaigns that are supporting your organization. This is a completely optional section, but it gives you the opportunity to feature campaigns from your board members or maybe a new initiative or mission that your organization has. As you see as well, the orange color that this organization chose is going to be in line with their other pages on Mighty Cause, creating consistent branding message. You also have the option of integrating any media or social media you have. You can add images from Facebook or Instagram. You can connect your Instagram account to import your feed, link a Facebook photo album for automatic updates, adding a more dynamic experience to the page and having a consistent message will make your campaign even more successful. And also as you see in this example, the donate button is always visible to donors who come onto your page. A tool that you'll have available to you is a donation report. It is under the Donations tab on your dashboard. And admins can receive email notifications when a donation is made. And they can access donor data in real time and download this detail before. It will automatically pull up the last 30 days, but you can pull up any timeline as well as filter by page type or event. One of the most important steps in publishing your Mighty Cause page is setting up your direct deposit. You can set up your direct deposit in the Settings tab under Setup EFT. And once your EFT is approved, you can begin to receive donations. If your EFT request has been processed and completed at least five business days prior to the 10th or 25th, then you would be eligible to receive EFT on the next of those disbursement dates. And you can find all of this disbursement information under the Donations tab. As well in the Donations tab, you can customize your page to display a dollar-for-dollar matching grant. This match does not need to be verified through Mighty Cause. It is something that you yourself can look after and edit. If you want the grantor's name to display or if you want it to remain anonymous, you can choose whether or not you'd like a matching grant to be included in your organization's metrics as well. One of the most favorite functions nonprofits utilize on Mighty Cause are our donor experience tools. They're completely customizable and allow you the nonprofit to decide what type of data you want collected when donors make a donation. You can collect donor addresses, use custom donation suggestions to reinforce impact, add a more personal thank you message and video, customize your URL, or you can customize donation amount options that donors see. Once you've created your page, you can also embed it and share it on your social media platform or website. This is a great way for donors to find your page easily. Mighty Cause has several resources for nonprofits to make their Giving Tuesday campaign successful. We have webinars we'll be hosting, email templates and social posts, a timeline for success, and much more. This can all be found on our Giving Tuesday event page. We have several important dates coming up on Mighty Cause. Our next two webinars, social media strategy and leveraging matching grants and partnerships, are going to be on September 12th and October 17th. We will have much more webinars after those dates. As well, November 13th, donations are open for Giving Tuesday, and of course, November 27th, Giving Tuesday. Please stay connected with Giving Tuesday. Follow us on Instagram at Mighty App. Use the hashtag Mighty Tuesday and Giving Tuesday. And if you use these hashtags or tag us on a post, we will retweet and reshare on our social media pages. So happy fundraising to all nonprofits getting involved with Giving Tuesday. And if you have any questions, feel free to email supportatmightycause.com. Have a wonderful Giving Tuesday.