 He who controls the language controls the debate, okay? I'll give you a perfect example, abortion. But going back to Roe versus Wade, the people that were pro-abortion quickly took control of the language. You see, they're not pro-abortion. They're pro-choice. That sounds great. I mean, who would be against choices? Well, unless, of course, one of the choices is killing the baby, right? And the people that were pro-life, the people that wanted to spare the life of the child, they're anti-abortion. They're anti-abortion. That's bad. That's bad. That's a perfect example of somebody controlling the language and controlling the debate. They got it right there out of the gate. And the pro-life community has really been on the run, trying to make up ground ever since.