 bearing Cisco and EMC and making sure that they bring in the right people to bear to solve the problem for us. David, I'm interesting how you put together that V-Block because one of the biggest opportunities we usually see is just going from purchase to deployment to kind of that getting you up and running it really helps but sounds like you had a really good experience and it's still transforming some of your environments so you know have you quantified it all kind of the return on your investment there or just operationally how you can run more efficiently? I've not necessarily gone for exactly what it has saved us as far as cost but it has made us, it provides us with the opportunity to remain dynamic and it gives us a better, we're able to become, excuse me, we're able to go faster from development to market by using the equipment we purchased in the back-end support that we've got. Our developers come up with something and they want to try and we can go ahead and throw it on the V-Block and build out an environment for them to test and develop with and instead of having to buy dozens of servers we can throw up a dozen VMs and have everything running and having the support on the back-end knowing that it's supported and maintained makes it much easier for us to go forward. So some of that time to market was some of the core value proposition of virtualization in general and it sounds like V-Block is extending that and you know where do you stand on the whole discussion of kind of a private cloud? Do you consider your infrastructure a private cloud and is V-Block part of enabling that? We are definitely a private cloud although my manager doesn't like the term cloud but you know it is what it is. The terms don't matter it's the results. It gives us the ability our developers have no idea or don't normally have any idea of what their back-end storage is what the process behind it all they really want is they need to know that they're going to get the hardware installation they need which is the IOPS the storage amount of storage and and things of that nature the performance characteristics they're expecting and the V-Block gives us the ability to roll that out very quickly instead of having to buy more and more equipment we've got we can just flag it into the VM we can fit the profile to match to what's needed and it just makes our life easier. So your authors said you were responsible for backup. Yes sir. So what's your your backup strategy with this box and this international set of data centers that you're at? We are in the process of actually building out a global backups enterprise using Networker and data domain systems we are going to have a large data domain 890 box in our main data center in Virginia and then at our six locations around the world where we've got other data repositories will be smaller DD-160s which is a small small data domain box and they'll back up the information that are in those sites and then it will all be brought back to the main box as a repository as a replication so that we can have the data off site and available anywhere else in the event of something happening. So you've got one major center and that's the goal that's the goal copy. For right now. Correct. Yes. Eventually that will be duplicated as well. Yeah and duplicate that. Okay good. And with you get a good compression with all that amount of video and pictures etc. Is that or? We're still in the testing phase and still in the build-out phase but in our current the way we've got it right now on our file shares which are largely unstructured data pictures and sound bytes. I'm getting about a two-to-one compression. Okay. In our testing with VMWare we're getting 35x compression on the VM. So your mileage will vary but it's definitely the deduplication rates we're seeing are astounding. So you can store 70 terabytes of information in the space of seven or two in the case of our VMWare. The savings are just amazing. Yeah. Okay. Excellent. So I also understand you've got the cloud tiering appliance. How does that work? How are you using that? What's the value proposition there? What we found when going through our data classification in all those years we've gone is we're the same as everybody. Our data gets stale and we've got millions of files that have not been touched in a long period of time. So rather than keeping them in our main storage environment or in our main backup chain, we've archived those off. The cloud tiering appliance allows us the ability to have that policy structure in place and it handles the motion of the data so it'll migrate from the main data storage where it is in the current environment to a centera. In the future environment we're still determining it's probably going to be on three terabyte drives in the VNX. But what it does is it allows it, it says if this hasn't been touched in certain amount of time or modified or whatever, move it from this place to this place but keep a pointer so that my end users have no idea where that actually exists. And it's going back to the cloud thing. It doesn't matter where the data lives as long as they can access it. Right. So you can just, the start they can get hold of. Correct. If they need it, it's available to them. Right. Okay. On the VNX's, etc. do you have fast VP or fast cash? We have the fast suite enabled on it. Currently we've only got the fast cash set up and running because of what we purchased when we did it. I have not got enough data on that box yet. I'm still in the process of migrating to it to get a real feel for exactly how much it's going to save us. But from initial results, we're seeing some good numbers. Good. Okay. So what advice would you give to practitioners about your journey to the cloud and virtualization? What are the things that have really gone well? What things if you'd known beforehand, you would have said, hey, maybe you want to do it this way or not that way? A big part of it is just trusting in the vendors that you're working with. I mean, EMC, VMware, Cisco have all gotten this product together and it really does make your life easier in the long run if you just let it work together instead of trying to fight it. We did some things where we tried to fight a little bit along the way and configurations and things like that. But once you just let it start working and trust in it, it's going to make your life easier. The VMware side of things we've built out and just kept on building and we keep out and adding things to it. You know, we've virtualized some database stuff that we some are my SQL databases and our web front end and things like that. And it's, it's definitely made us much more flexible and much faster what we can do with things. David, I have just one final question for you in this journey, kind of private cloud deployment. You know, what has that done to the workforce from from an organizational standpoint? Was there any restructure retraining that you had to go through or anything politically that you should give people warnings about or advice? It's we are team is a very small dynamic team. We Rosetta itself is a very fast paced technology company. So we've got a lot of really good people there. And they've picked, they have picked up the pieces in parts, especially the VMware and the storage and the networking and made it all work together. If we didn't have the people we had, I don't know where we'd be. Obviously, the people are always at the bottom line. But us going, going to the cloud has been, you know, has helped us with our product launches and things of that nature. Well, David, got you out of Rosetta stone. Thank you so much for sharing your story with us. And Silicon Angle TV's live continuous coverage from EMC world will be back in one moment.