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Collaborate to Innovate: A Conversation with Brian Hancock of Whirlpool Corporation

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Uploaded on Jul 12, 2010

To deliver the best customer experience, you must also activate a complex business collaboration network that embraces the customer expectation for just-in-time service. This is one of the key challenges Whirlpool Corporation fases as it delivery quality home appliances through a complex network of channels, fueled by an even more complex network of suppliers.

The BPI Network and CMO Council sat with Brian Hancock of the Whirlpool Corporation to learn more about how customer expectation and customer experience demands excellence on both supplier and retail channel networks.

For more executive views on how business collaboration impacts innovation and performance, please visit www.bizcollaboration.org.

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