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Published on Jan 7, 2010
The GRAMMYs celebrate fans. Fans power the engine of popularity, they are more active, involved and engaged than ever before, and with direct fan/artist interaction through social media, they have become intricately woven into the fabric of music and culture.
About GRAMMYs: The recording industry's most prestigious award, the GRAMMY, is presented annually by The Recording Academy. A GRAMMY is awarded by The Recording Academy's voting membership to honor excellence in the recording arts and sciences. It is truly a peer honor, awarded by and to artists and technical professionals for artistic or technical achievement, not sales or chart positions (GRAMMY Awards Voting Process:http://www.grammy.org/recording-acade...). The annual GRAMMY Awards presentation brings together thousands of creative and technical professionals in the recording industry from all over the world.