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Published on May 26, 2011
Sunrox worked with The David Foster Foundation to design and promote a new website sweepstakes program called "Be A Donor, Save A Life". This turn key solution included website design, internet marketing, social media activation and mobile event marketing where a transporter was used to move the sweepstakes prize Camaro SS convertible to multiple IndyCar Service events including the 100th Anniversary Indy 500 at the Indianapolis Motor Speedway.
The campaign has been featured on both FOX NEWS LA and CNN where the website design was actually featured on the air.
The David Foster Foundation was created in 1986 by 16 time Grammy award-winning producer and songwriter David Foster. It all began with a phone call from David's mother in his hometown of Victoria, British Columbia, Canada -- asking him if he could visit a girl from BC who was in UCLA Medical Centre in Los Angeles awaiting a life-saving organ transplant. During this experience of meeting the girl and her family, David learned how difficult it was on her and her family being so far away from home. He asked "what do you want more than anything in the world", and the girl replied "I just want to see my sister". Foster realized in this moment that for the price of a plane ticket, he could make her wish come true, and the David Foster Foundation was born.
The Foundation's mission in the U.S. is to spread awareness and help educate the general public about the truths and importance of becoming an Organ Donor in order to save lives.
The 2011 Chevy Camaro SS is an exact replica of the 100th Anniversary Indy 500 Pace Car, and it will be signed by all the Indy 500 drivers.
Learn more about the sweepstakes program here: www.beadonorsavealife.com
and learn more about The David Foster Foundation here: www.davidfosterfoundation.org