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Published on Jul 31, 2009
The Ministry of Health in Zambia developed this television spot to increase awareness of the benefits of exclusive breastfeeding. USAIDs Infant & Young Child Nutrition Project, the National Food and Nutrition Commission, the Health Communications Partnership, and UNICEF worked together with the Ministry of Health to develop the advertisement as part of a campaign to improve exclusive breastfeeding rates and prevent malnutrition in Zambia