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Futurist discusses importance of story-telling in new media

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Published on Sep 27, 2011

Nita Rollins is a futurist, digital business strategist and co-author of "The Open Brand: When Push Comes to Pull in a Web-Made World," one of the first business books to redefine branding in terms of the social web, currently being used by over 20 Fortune 500 brands. She was in Athens for the "Creating the Future: Managing Media in the Digital Age" conference.

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