 Okay, we're back here live in Las Vegas for IBM Edge 2013. I'm John Furrier, SiliconANG. I'm joined Stu Miniman, my co-host here from wikibon.org, and we have Jack Rondoni, the VP of data center storage from Brocade. Welcome to theCUBE. We've been lifted from that. So I'd love to get your perspective on the industry and specifically what you're hearing from customers and how customers are looking at dealing with the present challenges of the data tsunami, data center transformation, to the hope of a software defined data center. Focus on what's important. I know it doesn't sound necessarily profound, right? But focus on what's important by being able to consolidate what your operations are doing today, right? And that can take the form of consolidating your infrastructure, right? Focusing on applications to actually deliver the core value of the business, right? And so Brocade's working very hard through the delivery of our systems and the partnerships with IBMs and others to go and help customers be able to go focus on really the ultimate value, or the value that IT brings to their business, right? It's had a long and close relationship with IBM. One of the big messages we're hearing out of the show is that Flash is really going to change the architectures. It was kind of interesting here, I'm Buj Gail, come out and say, you know, storage is something you have up on your attic. What we really need to have is kind of the data, the value that you get from it, and the results that drive it. How does that kind of changing view on storage and specifically how Flash kind of changes architectures, how does that impact Brocade and the network? Yeah, so I'm very excited about Flash. Actually, I've said this in my personal opinion, Flash will be as disruptive to the data center as server virtualization. With such a fundamental shift in terms of performance, applications will be rewritten. And when applications are being rewritten, the thing about Flash is if you think about the pyramid of storage, it's really that top tier, right? It's that top tier of storage that drives the most value for the IT. Can you talk a little bit about where Brocade sits? You're not just kind of a big switch sitting outside, but we're the different places that you fit in the network. Sure, sure, and so to your point, right? There's, we fit in a couple areas. One is whether it's Fiber Channel, whether it's Ethernet, our fundamental viewpoint is build on fabrics. Fabrics have inherent simplicity, availability and reliability built into them. They're much easier to use. And with that, the connections all the way to whether storage, all the way to server is where our technology is. Open stack, I think about these massive data centers and growth and all the chains there. And most people would say that's not Fiber Channel. So how does Fiber Channel fit? Fiber Channel totally completely fits. It's one of those, I would say, misconceptions in the industry. So, I spend a lot of time with customers. One of our biggest areas of customer growth is in service providers. We have a lot of customers, a lot of them form managed hosting providers. That deploy huge amounts of Fiber Channel. And in fact, they drive us very hard in terms of our scalability limits. Because as you know, very large service providers, one of the core businesses is more and more customers, more and more connections, more and more isolation and ease of management. And there's a huge amount of Fiber Channel there. So, and when this discussion was brought up back in October, or actually it was earlier in 2012, those involved said, oh yeah, of course, right? So it's not like Brocade or anybody had to go twist any arms, because that footprint is there. I think it's just a misconception in the industry. And certainly we are not in either or. We don't support protocol watch. We are 100% committed to Ethernet, obviously. And we're going to win in Ethernet through innovation. That doesn't mean we're going to drop any aspect of our Fiber Channel. What are the things that you're hearing the most in terms of the real meat on the bone, in terms of real pain points, that really take us to that place? Yeah, so the most important things I hear from mid-large-size enterprises, as well as large service provider customers is, I need to be able to bring value to my business as quickly as possible. I don't want to drive applications that drive value for the company, right? That's why Ethernet fabric, in fact, has been so popular, because you don't have to be a necessary network scientist to go deploy a scalable network. Yeah, Sebastian just on earlier saying that, you know, it's not going to slow down. Flash is there, you've got spinning disk, you've got data center architectures. How do you see that? How do you guys see that world? So that explosion of devices, that explosion of storage is coming, right? That pushes a level of scalability that nobody's ever seen before, right? So when you have that level of scale that you're dealing with, your network needs to be very easy to use, very scalable. You don't want to have to learn, you know, 50,000 different protocols to go make that work. You don't want to have to wait on the vendor to go and create, you know, tons of different protocols that kind of make that work, right? And that's where fabric is so powerful. There's more change going on in networking than I've seen in the last 10 or 15 years. There's, you know, lots of hype out there. There's lots of noise. There's lots of choices out there which should be good for customers. Yes. Leave us with, you know, what do you find? Why are customers choosing Brocade? What differentiates you in the marketplace and what's kind of the clear value that Brocade brings to the market? When customers think about Brocade and they think about the capabilities that Brocade brings, our solutions, really comes down to one of the best compliments I got from a customer one time. He's like, when I walk by your system in our data center, it gives them this like the warm blanket feeling, right? It's the one part of their infrastructure they don't have to worry about. It's the most reliable, highest performing solutions that they have in their data center and it makes them feel good about their offer, right? So when people think about Brocade, it's that just confidence that our solutions are the most reliable out there for them.