 at the end of the day, it is about growth. It's not about growth at any cost, though. It's really about the metrics and the KPIs that you put in place to really make sure you're building a foundation that's sustainable for long term growth, because there are a number of things you can do to kind of maximize short term growth, but sooner or later the foundation crumbles if you haven't really built it. So it really comes down to thinking about there's plenty of opportunities for growth. But how do you do it the right way? Because at the end of the day, you don't want the big ebbs and flows in the business. You want sustainability and that starts with a strong foundation. So that's everything from how you build out your platform to how you think about the organizational structure to how you address the opportunities in the market.