 One of the most influential books that I recently read is The Dip by Seth Godin and One of the main reasons why it was so influential is because through my life I already try I went on numerous endeavors of opening up my martial arts school instead of Dean University Then I made my main YouTube channel of the Martial Arts Journey which is which now now has more than one hundred thirty five Hundred thousand subscribers it keeps growing So that was a big endeavor, but but initially there was a moment where I decided to close my school completely shed away my previous profession, which was martial arts specifically Aikido and yoga close my martial arts school and restart my education in martial arts in a different field and Focus on becoming a professional youtuber. So that was a big endeavor as well and now eight months ago I started this channel The Journey and It was a big endeavor as well because starting a new channel on YouTube even if you have an established channel before it turns out it's a big challenge and What what Seth Godin talks about in his book happened to me every time and I realized what he's talked about is They true and the main concept main idea behind the book the dip is That whenever you start something big whenever you start a new project a new direction Especially if it's on your own shoulders if your own if it's your own project You're you're responsible for your success by yourself, but even applies to different fields to One example I have my girlfriend is a professional singer and now she is On the path to to get to the next level. So she definitely relates to whatever said in that book as well And as I said, I went through that process myself multiple times. So whatever Seth Godin was talking about completely Resonated me and I think I I keep coming I keep talking in circles not specifically saying what that is So let's get there the main concept behind the book the dip is that when you start that new endeavor Even if things in the beginning seem like they're kind of going smoothly their things are slowly growing but initially as soon enough you will Hit what he calls and I think very fairly a dip It's a drop in in any type of more or less like any type of positive feedback any sense of growth You start to feel like nothing is working anymore. No one is interested in you Whatever you do. There's no significant feedback. There's no There's I wonder if you're hearing music Anyway, so there's no significant progress basically and you keep on grinding you keep on doing things But but just things don't move and that's a place where it's very easy to start to panic And again, I've been there a number of times myself and It's a scary place to be but the brilliance of the book the dip because Seth Godin explains and I think justly That it's a place which is unavoidable That's a place which is is almost like a must Must experience to have Thing is and what Seth Godin again says and I entirely agree with him through my from my experience for what I explored And through my life I always loved exploring stories of successful people people who made something significant made a change And it always comes down to the dip. There's the dip is evident. It's there But if you don't know about it, if you don't know that the dip is inevitable And you drop into the dips place then you start to easily freak out and again What wouldn't what said golden emphasizes and that relates to my experience is that human beings? We are not programmed to feel comfortable at Difficult experiences basically we're not programmed to feel good And stay in situations which are uncomfortable for us Our mind is basically bound to avoid discomfort and being in the dip is not a comfortable feeling We want encouragement. We want a feeling of success. We want affirmation We want the confirmation that we're on the right path but being in the dip most of times you don't get that and it seems it's easy to come to a conclusion that it's pointless and I was challenged with that and I what's what's up coding explains is that most of us we go through that process and The beauty of the book again is that when you read about it and when you come to a conclusion when one step Don't really proves that it's an inevitable. It's an inevitable experience and you set yourself up for it You gear yourself up for it and you realize, okay, this is the dip. It's inevitable. I do have to pass this This is not a bad sign because then again, that's that's where people I think Make a mistake they feel like okay. I'm feeling bad things are not doing It's probably a sign that this is not the right path. I shouldn't pursue this This is this is this is not for me. That's a mistake. Seth Godin encourages you to To realize and recognize that you have to live through the dip You have to spend quite a bit of time there and the longer the more time you spend there The the better outcome you'll have At the very end of it and and again now there's a very important moment to stress and Seth Godin does that really well, too Is that just spending the time in the dip is not enough? It's not just about okay? Let me sit here, you know, I release let's say I release I want to become a youtuber and I release a video I Feel I'm in the dip. Nobody's watching my video and then I just wait For people to praise and celebrate my video and it's all about waiting No, it is not and Seth Godin again clarifies that Overcoming the dip is not only about time like time is a significant factor Most likely it will take a while until people will become interested in what you do They will start to recognize your work. They will start to trust you They will buy into you it most likely will take a while, but it's not just about waiting it out It's also about continuously grinding and doing your best improving yourself and trying new things He he Specifies really well that it's not just about doing the same thing over and over again But the dip because we feel so uncomfortable It feels bad to be in that place where you don't feel any progress That also encourages you to try new things and to try to be innovative to to try to come up with new solutions with with different Different perspectives different different approaches and if you are Going through that way if you keep on trying something new and you don't give up There it is much more likely that given the right amount of time Eventually you'll hit the spot eventually you'll come up with a solution Which will work and then people will be like whoa look if you take an example of YouTube That happens with people like even Ramsey Dewey some of you might be following him He is I guess like hundred fifty K right now subscribers also martial arts related to my main channel From what I know of his story He kept publishing videos for a while, but there was not a lot of recognition there, but then one day Joe Rogan watched one of his videos and talked about it and on his podcast and suddenly Everybody will went what went to watch that video and they also discovered. Oh, there's plenty of wonderful amazing videos there already He's a great guy and then suddenly it just blew up But the thing is he already put in the work It wasn't just one video that made a difference the whole his whole hard work paid up till that point So clearly, you know, he had to go through that dip as well But once he reached that end and that's the point which which Seth go and again makes is that The longer the dip takes the harder the dip is to overcome The more successful you will be at the end because so few people stay there if it's incredibly a it's if it's a really really tough dip So potentially let's let's use from what I know of startups have a friend of mine a good friend of mine working with startups and We keep talking about that and he really knows you know how they work He says there's so it's so likely that startups will fail But if your startup does work and become a unicorn then it's oh my goodness, you know There's so much money involved and and the success rate, you know, it just blows up But the chances that you will make it through it's not only a long dip. It's also a very difficult dip to navigate It's one where you really need to push things forward and you really need to create something Which will be the game changer, but if you do You know, you're you're you're good for the rest of your life Basically, if you're talking financially and obviously we're not only interested our first time not only interested in financial success But that's you know, that's part of the game and if you look at many of the stories of successes Again, I recognize that whatever Seth voting says in the book is true. The dip exists. It's inevitable It's not only about waiting through But the more and again, that's what Seth says to himself the better you understand that you are in the dip and It may take time You will need to put in the work. You will need to keep on working Trying out different solutions, but the better your your understanding is that the dip that you're in the dip It's not a bad sign. It's natural the better you understand that Sorry coffee greens, I'm just saying something the better you understand that That's it's part of the deal that you have to feel bad for a while that that that lack of feedback is normal The easier it is it will be for you to overcome the dip. So that is why I highly recommend the book the dip I said going it's it's only like two and a half hours on on audible Really short book quickly quick read quick listen, but but a brilliant book, you know I said the main basics, but it's still great to hear it from the master himself So going is in general a great writer. I read a number of his books really like them Just go and listen to it. It's it's pretty cheap actually an audible and I'm not getting money for saying this And the very last few words, this is the very first book review that I'm doing in my life You might know this from my name from a more channel from my previous video that I decided that While I currently am investing a lot of energy in my own personal growth And I thought that once in a while just share with what cool stuff I'll I come up with I come You know, I discover so let me know what you think about this video Did you enjoy the preview was useful any feedback you have for me to improve it? Should I do more I probably will do more whatever, you know in this regarding what people will say But but if everybody will say this sucked then I'll be like well, maybe I'm doing something wrong So so give me some feedback. I appreciate I'll appreciate it and yeah Thank you for listening and I hope you will read that book and or listen to it and let me know what you think By the end of it. So it was nice to hang out and see you next time