 You talking to me? Hey, Charlotte. Hey, how's it going? Good very very well. Good morning. Thank you so much for taking the time. Yes. Yes. So I see your screen here. Awesome. You should be able to see your your Facebook business page here. I see it. Good. Good. Good. So tell me what do you got going on? I really just wanted to reach out introduce myself and and just really see if I can bring some value to what you're doing here on social media to build your real estate business. What do you how do you mean what am I doing? I mean you can see the posts and the short videos that I've done so far. Yeah, are you are you doing anything else like as far as like extending that like as far as like a Facebook ad or an Instagram ad? Nope, I have not. Okay, because that that's pretty much the difference right now like you have you know let's just call it 100 and something likes on the business page and 95% of those people live across the country. I'm one of them and rather than having five views or 11 views or 56 views you know if this was a simple Facebook ad targeting that local area where the open house was at rather than having 56 people that live all across the country that are not moving to that area that don't even know you rather than just having 56 views you would have had 5600 views of people who live in that area. Okay, that's the difference. So I just wanted to kind of reach out and kind of just see what you know what what else you got going on so I can maybe answer some questions and maybe kind of just lead you in the right direction as far as capturing leads you know of people in your in your neck of woods. Right, I mean I don't have anything else going on. Okay, so that's where I can maybe just kind of shed some light and maybe kind of just just help you if you're even looking are you looking to even build your business on social media or is it something that I am. Okay, so then it kind of all starts from this page right here. What I can do is I can simply maybe spend the next few minutes just sharing with you just basic steps like basic basic marketing basic social media branding that I would highly recommend that you implement that you add to your pages because as I've I've just been helping real estate agents with this for the past for the past four years five years since 2016. But my whole my whole background is marketing it's online advertising and that kind of all started in 1999. But in 2010 is when I became a lender. So that's how I know your side of the business very well is because I spent six years from 2010 to 2016 in the mortgage industry. So I was I was networking with a ton of rotors I closed and I was helping everyone you know close deals I was getting everyone's client approved and I was the banker and I did that again for six years and in that six year period I realized that most real estate were not leveraging social media like they weren't they weren't running Facebook ads they weren't even posting all the time to the right to the right areas they just were missing the basics and I knew this as a lender and so in 2016 I left mortgages to start helping real estate agents with their social media marketing and Facebook advertising so that was in 2016 but if you look at my friend list over here can you see my page yeah let me refresh this but if you if you look at my friend count right here 5000 every single one of them charlin every single one of them except for one which is my wife she's the only one out of 5000 so that's 4999 folks on my friend list who are real estate agents okay so the reason why i'm telling you this is because since 2016 I started requesting a bunch of agents and since 2016 I've literally been seeing what thousands of agents are doing when it comes to marketing their listings marketing their open houses and just trying to promote their overall real estate business I've been seeing it by the thousands and when you follow thousands of people not just that have the same interests but when you follow thousands of people that literally all have the same job you start to see patterns and you start to see habits and you start to see what everyone's doing and I'm here to tell you that I've since then I've I've now spoken to thousands of them and 100% of you guys are missing the basics every single one of you are coming on a social media and you're posting this open house when no one lives in that area your friends over here no matter how many friends you have whether you have a few hundred or you have a few thousand the facts are with our friend list 90 plus percent of them live across the country so if you have let's just say 300 friends over here and you know every what's that I'm listening sorry no no worries if you have let's just say 300 friends and you know every single one of them and every single one of them lives in your area then then you'll be the one out of a thousand that I've actually met that actually has those numbers but if you have a friend number over here if you have a friend big and this this applies for every social media platform this could be linked in this could be Pinterest this could be Instagram this could be Twitter this could be your business page this could be your Facebook personal it doesn't matter your friends over here chances are and this is if you have thousands and why would you have thousands of friends over here because you're building a business so you're accepting people you're requesting people because you're building a business you're thinking and we're all thinking that we need thousands of people following us to build this to build this thing on social media that's true but when it comes to your particular business this open house is in your local area so in other words you're a local business owner but all your friends live across the country so as I started seeing this stuff charlin what I'm saying is that I started realizing that you guys were missing the basics every single agent is coming on a Facebook trying to sell their house when no one lives in that area I'm in California I'm seeing this and all right so what do you suggest so here's what you have to do so here's my point my point is that it that last year I ended up writing a book about this and and every agent is looking for that next lead you're over here posting this open house looking for that next buyer everyone is looking for a lead they're coming on they're looking for that next buyer or their next their next seller it's very black and white that's all you're looking for at the end of the day I need a lead that's it and so as I as I already knew that and as I started analyzing my friends and analyzing the the market as a whole I'm like and then and then I started looking at everyone's pages and just from a branding perspective I'm like man they're all missing the basics and that's what I wanted to show you today is is every agent is looking for a lead which is what I call step three I never I as I mentioned I wrote a book about this I wrote a book last year and it's called the social real estate agent five steps to implement on social media to capture more leads and build your personal brand fast five steps so what I call this right here making a video of this open house I call this step three every agent is coming on social media trying to accomplish step three which is capture a lead but you're missing step one and two and so that's what I was going to share with you real quick is step one and two because step one and two is basic step one and two will help you with your branding and help you with this lead capture so here's kind of where you want to start and and even though this is your business page everything starts on this personal page like you and I became friends on this personal page I didn't even add a business page until you sent me an invite so here's what's going on this intro area this is step one this is the first impression this is what we see when we connect with the new friend it's this intro section right here so as I write a charlin and I want to know who she is right I can look at pictures I can I can see that you're an amazing professional your amazing wife your family woman I can I can look at pictures and tell all that but because you're building a business there's information that needs to be in this intro section so for example here's step one I come across charlin's page and and and the information it's super important as I'm kind of mentioning because the friends that we're connecting with here don't know us like the same way you're on this phone call wondering who I am I'm on this phone call wondering who you are I don't know you either right and that's how that's how it is instagram link right so so we have to as a professional as a business woman that you are there's information you're going to want to put here and so here's what it is so I come across charlin's page and this is what she's showing me works studied married and manages I come across candy's page and this is what she's showing me a link to her business page went lives from married and also all of her social media links so remember I don't know charlin I don't know candy you guys are both realtors you're both trying to build a business I come across her page and I don't know she's showing me a little bit more information because now that we're in the social media world it's all about these social media platforms and it's not all about you having a post every time that's not what I'm saying I'm saying for your brand they need to be they need to be listed and they need to be and if you closely which you don't even have to look closely every single one of them is identical right so that right there it just stands out and and on social media when I was in the mortgage industry and I know real estate is like this as well branding is everything you're putting your phone number on everything you're putting your license number on everything especially offline any flyer any marketing material your yard sign anything you're putting your license number you're putting your phone number on social media it's all about your links people are going to follow you on social media before they ever pick up the phone and call you I followed you on Facebook I messaged you on Facebook we're now on a phone call on Facebook and I don't even know your phone number so it's social media links where people are going to follow you first so if I had come across Charlotte and if I were to notice that she was on Instagram because she's showing me her link guess what I would have followed her there too because that's where I spend my time and that's what you want as people come with come come to you and connect with you on Facebook how does Charlotte know that David just because we connected on Facebook how did you know that I don't spend 57 hours a day on LinkedIn you don't know that had it been listed I would have followed I would have clicked on it and I would have followed you there and guess what because because LinkedIn is where I spend 57 hours a day guess what I would have messaged you on LinkedIn and you would have better you better be hope you would have you you better hope you get that message especially if it was regarding your open house you know what I mean so having those links listed and and also you have this this is what every agent has and I'm telling you Charlotte I'm not just picking on you I'm talking about thousands every agent your intros all look the same and all I'm saying is that if we look at candies right away she's sending me to her business page right away you're sending me to your bro right so not only not only do 90 plus percent of your friends live across the country not only do 90 of your friends will never move in your local area they're not coming to the open house at all 90 percent but also 90 percent of your friends are not in the business unless you're because you're with kw so unless you're actually recruiting then I would I would assume that you have 4500 friends and they're all real estate agents in different companies if you were recruiting with kw right because you you would want to be building relationships with every agent in the country to try to bring them over right if you're in a kw if you're in an ex if you're an actual recruiter then then hundreds of these people are realtors but if you're not recruiting your friends consist of average people and the average person who is not a lender who is not a title rep who is not an escrow officer the average friend that you have over here who is not in the business has no idea that this is not your business page so god only knows how many of your friends actually clicked on it just because they want to support you they want to support you they want to follow you they want to like your business page they like your business page because you had it listed little do they know that's not your business page does that make sense yes so you're just driving too much traffic to the wrong to the wrong link so all you want to do is is instead of manages instead of down here park this link at the top and then and then color Williams no one cares about color Williams we don't need to be liking their page at all no one cares right and so replace it with your link and then also add your social media other links and then whatever i'm assuming you i'm assuming that's a thing in there to do oh yeah of course it's right there on campus yeah for sure for sure all but but what you have to do and what you're going to want to do is log in to instagram twitter pinterest linkedin and you're going to want to get the dot com as well but when you log into each platform you're going to just simply customize the name to the one name that you're branding so if it's charlin properties create that same one you did it with facebook so here's what i'm referring to this is the username you right this part so instagram.com forward slash charlin properties twitter.com forward slash charlin properties and all you're going to do is grab the username and and come over here to the about section and put it in right right over there right that's step one i just think it looks better when i come to your page for the first time you're showing me more information and what exactly is more information links to your other social media platforms right that's it and so that's step one and when you add them all here on the intro so again they're all added right here on intro once we add them all for the for the social media platforms then what you want to do is also get the dot com so so charlin properties.com you should have that name do you have that name no i'm not going to use that name because i'm not registering another dot com it only cost a dollar if if this is what's that yeah yeah this one that's the one that you're pointing to okay so then create all your platforms around that one right there right that's what i would do instagram.com forward slash best homes s c and and that that username should be should be this over here okay so no charlin properties change everything to best homes s c perfect okay perfect and then so once you list everything on the on your personal page all the all the links and your dot com you list that over here on the personal page and let's see if you have it yeah you don't even have it listed at all so once you have them listed over here then you're going to bring them to the about section and list everything over here so you have the dot com what you're going to see over here under more info so if i come to candy's page i click about and i come over here under more info this is what i see so there's her dot com matching all of her platforms right everything is everything is one name because again on social media everyone has such a short attention span if you don't grab my attention fast i'm gone and right way you know so so with over a million realtors on facebook that's what i'm trying to tell you i've been i haven't followed a million of them but there are one million over one million on facebook alone not even to mention linkedin but just facebook alone i follow thousands and i'm just saying this basic step this is what i call step one i see missing their branding all over facebook and and that's step one so here's step two step two once you list everything over there on the on the in the about section here's what you want to do next here's what you want to do next and as i'm telling you again this is a public list so you can go look at my friend list every single one of them you can look at all of them when you're following thousands of people like that charlin you start to get notifications at least i do right at least i do because i have you know five thousand friends here here are my notifications and just like you if i click like if i comment if i share anything you get a notification again because i have five thousand here are my notifications this is step two let me refresh this here's here's step two and here are my notifications page invited you la crema invited you angela claudia Kathleen i can go on for days every right agent in the country clicks invite to get people on their personal page to like their business page and whenever i go to anyone's business page like 700 is the most i'll ever see if i click on anyone else's let's click on click on tanya if i click on anyone else's 500 but 99 have around 100 to 200 99% 1% will have 500 to 700 but 99% look like yours 100 to 2 likes this is step yeah well i won't i won't let everybody come on my personal page so i need to figure out how to get them to my business page well here's a thing these folks over here i'm trying to tell you unless you're the mayor right of your local area you're these friends over here are people all over the country like me right you're inviting people like me to like the business page to see the same open house video that you had over here but i'm in california and no one cares that's why you're posting over here no one's liking it because no one cares and it's not that we don't care disrespectfully we just don't care because we're not in the area right and so that's what everyone's doing so as you start to see pages that have 500 likes like the other one or 700 like tanya or whatever 500 she's been clicking invite if you've clicked invite and got to 100 she's been clicking invite to get to 500 for much longer and 99% of the 526 live across the country they're never moving to her area they don't know her and they don't care about anything she's posting look no one's liking it right i'm with you so so so here's the deal here's step two here's step two this right here just like when i land on your personal page this intro right first impression when i land on the business page this like count is the first impression so rather than clicking invite like every agent in the country is doing what you're going to want to do a simple facebook ad and take that 128 to 1200 because when i land here that's the first impression so for example i showed you candy's personal page if we click on this link it takes us to her business page now keep in mind i don't know charlin i don't know candy i come across charlin's i see 128 right away i come across candies and this is what i see right away right that's the deal how do you get the people in your area though you cannot run a like ad nor do you need to because here's the deal anyways the reason why no one's liking even at a higher number 526 the reason why no one's liking her post is because facebook only shows it to 1 of the light count so when you post it's not like 500 people are seeing it and even if they were they all live they all live across the country so right facebook is only showing it to 1 of that light count anyways so that's not where your leads are coming from you don't need thousands of people to like your page that live in your local area it's not going to happen it's not ever going to happen not even if you run an ad it's not a like ad is what i'm referring to a facebook right ad even if you ran it to your local area you would spend an arm and a leg trying to get people to like that page which is not what you want to do that's not what you're going to want to do this is one simple step this is step two what you what you're going to have to do is run a like ad to everyone on facebook who fits the interest of real estate and home ownership that's the only way you could take that number up at a decent budget and so right and so that is going to happen with a like ad now again that's not where leads are coming from but here's the deal when you take that number to 1200 now you have people's attention now they land here they see 1200 and they're blown away right wow okay she must be she must be a top producer because because what everyone else is used to seeing is everyone at 100 likes you want a 10x your number 10x that number and it's going to happen with a facebook ad that's step three so so that's why on my page like if you come to if you come to my my page here's my page here's my personal page here's step one there are all of my links and you come over here to my page and because charlotte doesn't know david either you're going to want to do some due diligence you're going to maybe click on my link and guess what when charlotte clicks on my link and she comes over here to my business page and she scrolls down and she sees 10 000 people like the page right now my leads aren't coming from there because i was a simple like ad it wasn't a lead ad my leads aren't coming from there but guess what charlotte looks at that number i went on the back end because charlotte is going to look at that number and say damn okay maybe he does know something because how in the heck are 10 000 people following him right that's the first that's the first impression that's the perception that's at least what you think right what the same thing for your page and so this is step two taking that number up um man i think my computer just froze let me see if i can click you still there yeah i'm here so weird you're still there oh there there we go i'm so sorry clicking too okay okay so that was step two and the only reason why i need that number bigger charlotte the only reason why i need that that number bigger is because when i go on a step three and here's step three step three is when you start running these videos directly to your local area that's okay now i talked to many many agents where they tell me yeah david i boosted a post i ran it for three days turned it off and that was back in january yeah david i ran a post i ran it for four days at three dollars a day i spent 12 bucks and i'm like man you guys are selling real estate like you guys are making several thousand per deal but you're afraid to spend a few bucks on advertising that's what i understand so the whole strategy in step number three is rather than mickey mousin it and just putting these videos up for random people to see we need to run these directly to that local area and you want to run one every week so right here these four videos i would run one seven days the next one seven days the next one seven days the next one seven days and run it directly to your backyard and before you know it that whole town is going to know who you are yeah but how do you how do you do that running directly to my area through a facebook ad through a simple facebook ad when you come to your page when you come to your your page whether it's your business page or your personal page it doesn't matter you come over here you click on create and you come down here and you want to do this from a computer not from your cell phone you do it from here you click on ad right it takes you straight to the ads manager back here is where you run the ad and and what you're gonna since you're doing video this is the best type of marketing charlotte the fact that you're doing selfie style videos right here i'm telling you hear me loud and clear when i'm telling you this i'm telling you i spoke to thousands of you guys the fact that you're doing this the fact that you're that you have the i mean a man to another man would say you have the balls right but i don't know what i would say to him but you get what i'm saying the fact that you have the right or the fact that you're not the fact that you're fearless the fact that you have that that you're brave enough to to put yourself out there on camera hear me loud and clear when i tell you this you're in the 1% 99% of your colleagues 99% of every real estate agent in this country fears the camera so the fact that you're in that and how do i know that because i spoke to thousands of you guys all on this exact topic all on this exact topic so the fact that you're putting videos out like this you're already ahead of 99% of everyone all you need to do now is start targeting it it start running it directly backyard those only folks that care although you could help anyone charlin i get it if my wife and i i'm out here in california you're out there licensed in south carolina if i wanted to if i want to if my wife and i wanted to move to let's say we're out here in california let's say we want to move to florida and i'm your friend and i reach out to you and i say charlin i know you're doing real estate i know you're doing very well can you help my wife and i were about to move to florida you would say david i'm not even licensed out there and you would tell and i would tell you charlin make it happen broker the deal make it happen i'm only going through you i wouldn't tell you i wouldn't like i would tell you i would refer you right exactly because i'm not a real client that's my point is that real estate agents are over here posting for everyone around the country to see when that's not even your ideal client your ideal client lives in your backyard right so the only people the heck with social media forget social media the only people that need to be seen your social media posts are people that live in that area and the only way that we can get to them is running a facebook ad that is okay that is the only way so how long would you run the ad for i would run one video for seven days turn it off another video for seven days turn it off another video for seven days turn it off and just and just rinse and repeat and you're gonna run one but here's the magic here's the secret as i told you as i mentioned i speak to agents where they tell me yeah david i ran one and that was back in january no wonder you're not capturing leads the magic and the strategy is when you can run one as if it was your religion you're running one every week and you're not missing a beat that's the strategy and i'm telling you right now charlotte the cost i would spend more taking you out to lunch today you and i if we just went out and had some burgers for lunch i would spend more on lunch and i would spend the entire week running a facebook video ad targeting my local area i'd spend more at lunch so we're not talking what do you what do you think this thing should be the what just spend you know per day well if you do the math if we just look at let's just say five bucks a day seven days there's 35 bucks a week okay i'll spend that on lunch today okay well i won't because i eat at home but yeah but you don't mean right i do i do i'm just messing and and that that right there is what you want to start doing and and and here's the here's the rule the real real real strategy behind it as well you want to pick one topic pick one product you're either going to be focused around you're going to either focus your video content around buyers or you're going to focus it around sellers that's just my recommendation that's my opinion that's my professional opinion when it comes to this book ad so if i'm going to run one ad per week for seven days and i'm going to target my local area i'm going to keep it on top and i'm going to focus just on buyers or i'm gonna focus always just focus on buyers or sellers whatever you know whichever one okay so you can't do them you're suggesting to not do a mixture of i'm going to target buyers one week and then sellers the next week i would go i'd go a couple months i'd run one video every week and i would stay on the same topic okay because that that allows you to to attract a specific type of audience that all live in your area and it allows you to really create this content around one topic selling like there's so many different things that you could talk about on selling hey guys i just wanted to come on camera today this is charlin i wanted to share with you the top seven tips to increase the value of your property before you decide to sell i know there's a lot of folks out here in 2020 that are looking to sell the market is hot i want to just give you a couple tips that will really increase the price should you go out there and sell okay and you go on a three to four minute rant about curb appeal updating the bathroom remodeling the kitchen all this stuff you already know okay and you're just breaking it down into into several videos throughout the month one video three minutes second video next week okay three minutes you know what i mean yeah but that's that's where your lead is at your lead is from this video not from the likes but again why did i why did i need to take that light count up why did i need it why do i care about that like number because as i come on a step three and these folks start seeing my video in their news feed they're not facebook friends with me they don't like my business page they don't even know me they're seeing my video for the first time in their news feed like this is right that looks like what it's like like you see ads like if you're just scrolling to the news feed and you're right whether it's on a computer or whether it's on your cell phone this middle is where all the attention is at as i'm scrolling through the news feed scrolling scrolling scrolling scrolling and let's see if i come across that weird what's that why why is he picture in her late oh that's right huh let's and this is a real estate agent this is a real estate agent i don't know you guys tell me i'm seeing what everyone's posting and every single one is an agent crazy right so if i scroll through and i'm looking for an ad right let's see an ad let's see if i can find an actual sponsored ad here it is right here actually that was a different one let's let's see if i can find you had a fair plenty goes right here's a video ad this could now i don't know who this is kingston lane but this could easily be a real estate agent giving me tips on selling it's a video it's a video it's shot from maybe his bedroom for all we know that's simple right there's places i can click on on an ad i can either click on learn more or i can click on his business page right when i click on the business page and i come over to the business page and i see 834 likes right even at 800 i'm still not impressed so if you're at 100 if you're at 200 if you're at 300 likes the reason why that number has to be so important is because the people who are seeing my ad live in my local area and i need them to know that i'm the shit excuse my language i just have to know that that you're the queen of real estate and that that's only gonna happen when they come here and that's that first impression that number sticks out like a sore thumb it's the first thing i see when i land here well let's go to the mine what's that that's a poor guy can fly yeah i know right i know i'm trying to but even at 800 i mean i'm still not impressed but but at the same time yours by running running a simple facebook ad you would take yours to 1200 in a couple days right so and so that's step two and again step three that's three step three right step three is the video yeah yeah the video yeah step three is the videos by running one every week to your area now here's step four and five and then that's all i got for you let me go back to um let me go back to an actual ad so let's look at let's look at an ad really really quick here's step four and step five okay here's the deal brookshire hathaway when you align with an elite brokerage so they're they're marketing to other real estate agents i don't know why i'm seeing this but whatever here's an ad here's the text here's the image here's the learn more button right this is what goes on with an ad facebook gives you this button this learn more button here's right four so if you're promoting let's see pick one buyers or sellers which one are you or or okay buyers okay so let's go back to this one right here okay so let's say for example this was you know what let's actually let's actually use yours as a real example okay same thing this would be the ad you have the text it says open house you have the video and then if it was an actual ad this down here where it says share it would say learn right right right this is step four step three is the video ad that's step three but now step four is when we click on learn more okay that's step four when i click on learn more another thing that every agent does is they'll send me to their website where there's a million things going on so for example right go to your website if you're running that if you're running an ad and taking me to this website right here right there's a million things going on now now now maybe they might do the property search or maybe they might just keep reading what the heck is that over here maybe all of a sudden they're going to click on this one there's a million things going on and then when i click on that one nothing even happens so i'm telling you most agents are running ads to something like that here's what you want to do don't take me there do not run a facebook ad have me click on learn more and i go there don't do that here's what you're going to want to do so again here's the ad we're promoting this listing we're promoting this open house i click on learn more and i am taken straight to a page like this get instant access to the price and photos of this property homes in this market move extremely fast schedule your private showing before the bidding war begins a few bullet points show me all 17 photos now that's how you capture the lead step or is a landing page you're taking that click to one page where you can capture the lead okay that's it that's step four once i capture that lead and that person clicks the blue button that's now step five now i have that lead now i have that email step five is where that email now has to be in some type of email auto responder so for example this person is going to opt in they want to see the listing they want to see the photos they want more specs on the property you're promoting an open house you're promoting a listing this person lists three miles away from you they click on the blue button and instantly they receive an email that email is going to have all the details of the property and and and that email is going to go out automated without charlin lifting a finger because that's step five right five is your email automation that person gets the email now they have a list of everything now they know about the property tomorrow they're going to get another email hey john this is charlin just wanted to follow up i know yesterday you inquired regarding 777 plaza boulevard just want to let you know the property is still on the market it's a beautiful three bedroom two bath hey click the link below it'll take you straight to my calendar where you can schedule your best time for a showing i cannot wait wait to speak to you john talk to you soon and that was an i guess i don't have a click on the calendar deal yeah that's that's all step five so step five is is your email automation and in that email there's a link to your calendar that's marketing on social media in 2020 charlin it all starts with getting these lists these links listed that's step one step two taking that like count up so people take seriously step three start running facebook ads of these videos directly to that backyard step four when they click on learn more you're taking them to one single page to capture the lead step five once i have that lead i need to nurture you're saying i need to customize my website to have that so on the learn more so when i'm creating that um ad on the step four when to the whole learn more thing is do i copy and paste in that link for that learn more is there option for that oh yeah this is the link okay so whatever right i'm just making sure oh yeah for sure i need to i need to make that landing page then yes there's different landing page softwares out there most of them run about 100 bucks a month um this one that i hope you already have a website you want to add a page you can do that right i mean i i i guess i don't know i don't know your software i don't know what you should know no every every web page is different like like this is well i think the one that i have i can add pages yeah if you're with keller williams okay you're with keller williams keller williams has landing pages yes but i'm not utilizing the keller williams page and i and i'll tell you why because they're redoing their software yeah which is awesome yeah but not so awesome for us because not everything's up and running okay i'm still uh using see this is through a different company who you're clicked on okay that i'm using yeah so then so then this company yeah all this stuff is this is a website that's fine but i'm here to tell you no one cares about your website like no one no one does and and and on top of it all your facebook facebook isn't even tracking who's landing here which is another big deal like like you need to reach out to these folks and say hey can i add my pixel can i add my facebook pixel to this page ask them okay email them and simply ask them if you can add your facebook pixel pix el ask them if they can add your facebook pixel to this page and and again the reason for that is so facebook can start tracking who lands here right and i want to know does it give you that information i'm assuming facebook does yeah now they're not going to give you a name and phone number it's not a lead they're not going to give you that but they're going to start category right they'll start categorizing they'll start grouping it's what they call a custom audience so facebook will start grouping all these folks who land on this page and why why would that even be necessary or why that why is that even needed or important because if i right everyone who landed here and i can group them all into all and i put them all into a bucket and i can run an ad to those people tomorrow that could be powerful these are folks right landed on my page before they landed here two weeks ago three weeks ago a month ago they landed a couple months ago they landed on my page they're somewhat familiar with my name i want to be able to know who those i want to be able to know that group and i want to be able to market to them in the future because that's advertising and that's why with your videos what you want to start doing is running one every week because that's branding once your local area starts to see videos from you it's not going to happen on the first video once they once they start seeing four or five six videos and you're targeting a local area i'm assuming that you're in a smaller town you're not in a busy city are you or you're in a smaller town where you at i'm in a busy place okay so then you're going to need a few videos and that's why every week because every week you're talking about a new topic you're talking about selling but you're but you're but now it's a different it's a different episode okay and so every week you're bringing value every week you're educating every week your content is not just a video on hey call me i'll sell your house tonight no that's not the video the video is educational based teach me something teach me what it takes to sell teach me what's the difference between hiring you versus trying to sell my my thing on my own for sell by owner give me four minutes on video what the difference is what's the difference between hiring an agent and trying to list for sell by owner that's a video right there you know what i mean so so there's so many things you could talk about in in short video form and again rather than just putting them up run them to your backyard run them to your backyard so i have an entire training course on all that when you're ready like i can literally cut your current your learning curve in in in half by just simply teaching you these these five basic steps but right now here's what i highly recommend you do first number one and that's a ton of information so i don't expect you to do all five steps right now at all right now where you want to start is just step one get all those links listed and then step two run that simple facebook ad and if you ran ads in the past before um they had to do one but it was through uh keller williams command you know their site and they track it you know how how it does and you know it's already facebook approved type stuff am i making sense i don't have to worry about this setting but you're saying run it directly from facebook yeah you want to run it from facebook you want to run it from facebook click on create click add but if you run that ad it's going to cost you it's probably going to cost you way more than you need to spend um what what i always propose is i can i can easily do that for you i mean i can easily help you i mean what i always propose is that if if that like ad is something we can run you just simply pay for the budget you pay for the ad i can run it for you and you just give me a good review that's kind of what i always propose um and if anything i can even do step one i can list all those links for you if you need me to so well i think i can do that that would be easy enough yeah the links you can easily do the links but the ad you may not be able to run that um i haven't come across one agent yet that that knows how to run that ad so why wouldn't they know how to run it because they think they can run it to their local area because that's what you're thinking everyone's thinking the same thing they're thinking that okay i do business in san diego let me get 15 000 people like my page in san diego and that's not going to happen right you said they're going to be from everywhere but not to worry about that because you're worried about the numbers yeah so you got to know how to target everywhere and not not everyone knows how to target everywhere like this is let me show you what that would be called illegal and the state of south carolina but in real estate you can't target you can't target like you you can't target period you can't target a neighborhood you have to do within the so many mile radius oh yeah yeah yeah yeah yeah that's why yeah for sure and that's why on when you run that like ad you target everyone you don't you don't discriminate anyone right that's that's why that that's why and that's how you're able to get thousands of likes fast for not for for for not that much like it just depends on your budget like it all depends on your budget but here here's candy so here here's candies let me show you um her business page again let me show you her actual like ad because i have this ad live right now because she said davis i'll pay for it you just do it for me and i'll give you a good review and that's what i propose that's all i propose and so this is her ad in real time let me show you where did it go okay so as as people are just scrolling through this a live snapshot this is my friend right here sabrina and sarah as i'm scrolling through scrolling through all of a sudden i come across a sponsored ad let me unlike it so you know what it looks like that right there is a sponsored ad love real estate like page and share and facebook provides the image i wrote out the text and there's the call to action so in the other ads it would say learn more on this one it says like page right also one does click like and they like the page they don't even necessarily have to click on the link and come to the page to like it because they already liked it over there i think so that like ad you i don't know yeah you could you could definitely try you're just you'll you'll be messaging me in a few days saying david i just spent 14 bucks and got two likes and so for my past how can you start targeting your area and because it would be nice you know obviously to have the area i live in the people you know liking that ad no you no you don't need no the likes don't need to come from your area because that's not where that's not where leads are coming from leads are coming from step three when you start running those videos click on learn more right and then you bring them to a page where they opt in that's where your coming from because even if you had 700 likes from people who live in your local area and you spent 500 bucks to get those 700 likes that wasn't worth it because at the end of the day facebook's only shown it to 1% of the 700 anyways right not where my leads are coming from it's coming when i start running lead capture ads not like ads it's when i start doing step three and running video lead capture ads to get people to this page right or if you're focused on buyers you're taking them to a page like this welcome to the whatever city you're in homes under 350 send me the list this is for people in your local area who are looking for inventory they're looking for properties they look they're looking to buy send me the list of what you got well heck i would be more interested in you making my pages than i would be doing the ad at this current moment because i'm like man that's gonna take me some time oh it's gonna take you time and a ton of money but but again step three running those videos that's not what i really want to do right now only because only because i'm assuming i go i go into every call assuming that the budget is not all there when you start running video ads directly to your local area you need a daily budget and so if that budget isn't quite there here's what i always say let's do step one and let's do step two first once you go close your next deal then we could focus on step three step four which is the pages and step five which are which are which is the email automation that's later that's when we actually have a budget go close your next deal three four and five is next but right now it's just step one and two i if i were you i'd put your next dollar into getting that light count up bottom line all right so it just comes down to your budget what what's your budget and i can kind of tell you how many likes you can expect from it well i mean i think um i think i'd prefer to stick with about 20 a week okay for step three well yeah but you're saying yeah yeah you talk about step two step two you want to because if we go straight into step three right now and we start we start doing i thought you asked me about step three i'm sorry yeah no no no worries at all but yeah even if you did two bucks a day that's 80 bucks a month it that's fine whatever that's step three whatever but i'm just saying when those folks start saying your ad and they come here and see that low like number that's what's going to hurt you right that's why this is step two you're asking me what's my budget for step two yes well i don't know because i don't know how long i need to run this and i really don't know the cost on it if it's the same you know thing of x amount of dollars a day i mean what's your suggestion to get the light count up over a thousand well to get it to a thousand and in this case it would take it to 1100 so if we went up another another 1000 it'd be about 25 how do you know what's gonna go to 1100 because i've been doing this since 2016 and i've ran this like if you come over here and that's why not only is the like number let me go back to the likes not only is the like number what people are looking at okay right let's go over here real quick let me refresh my business page number one that you're going to want to do is yeah take the like number up because that's one thing people look at is number is number is is the slight count the second thing people are going to just automatically look out look at are the reviews right my last 47 so to answer your question the last 47 these are all real estate agents that i did this ad for these are all real estate agents and so i've been running this ad since 2016 it wasn't until my last 47 i said you know what i'll do it for you just give me a review right because my whole intent my whole just to be transparent with you just just so you can know why i'm even doing it for just a damn review because my ultimate goal is to get you back for step three i want to be running those weekly ads for you because i already know you're not going to know how to do it i want to take them to a landing page because i already know you're not going to know how to create one i want to set up the email automation come on now you're you're underestimating me come on now i'm underestimating everyone i already i already know i'm already and it has nothing to do with you what you mean is that's not going to be my primary job unless i made it my primary job exactly like you could for sure do it all if it was your first full-time gig right you know what i mean but you're i want you focusing on closing escrows like i don't need you messing around with no landing page you know what i mean but that's long term my ultimate goal that's long term right now these last 47 reviews came from just step one and two all i want to do right now is is let's knock out step one let's knock out step two and then and then go from there whenever you're ready but i'm here to tell you right now not everyone gets ready for step three because not everyone's willing to put themselves out on video or not everyone's willing to willing to go out there and spend a few bucks right and i'm just here to tell you in 2020 whether we go forward with anything whether we do business together or not it does not matter i'm here to tell you right now if you're not running Facebook ads to your local area you're not doing it you're not doing it right you're a local business owner we need the attention of our local area i'm not a nationwide realtor right yeah heck with social media you know you could post on social media and go ahead and be social go ahead but your real ROI is when you start running those directly to your local area and and when it comes to marketing there's absolutely nothing as cost effective as a Facebook video ad to get the attention of people in my area there's nothing you can do offline there's nothing you can do offline for 20 bucks a week 80 bucks a month you can't even print flyers nowadays for 80 bucks right you for sure can't buy no list you're not buying leads off a zillow at all at that price and you're not door knocking either unless you are door knocking so there's just nothing you can do offline to get that attention and and and there's as powerful as seeing charlotte in an actual video like your only other alternative is to take that same video and run it on the news running on a tv commercial which that ain't gonna happen so this is our chance to run a commercial to our local area for pennies and again i'm still trying to figure out why most agents are afraid to spend some money when they're making thousands per deal talking to a relative of new agents who's not making nada so you know yeah of course you got those and that's why you've been a new agent i'm glad i'm giving you this crash course now because i don't want to speak to you in seven years when you're still spending your spinning your wills on social media wondering why nothing's happening i just gave you a crash course for a new agent for sure right so if you put if you repeat the difference of me putting together the like ad versus you putting it together let's see try you just try to get an ass now you're not giving away the secret part you're just saying do it so okay okay all right no it's all it's all in the work it's all in the targeting it's all in how the ad is set up it's really just the demographics and the targeting right and you get there there are the key words because kelly william give you gives you that too and see that's a real estate home ownership whatever yeah but but that's my point you're you guys go out there and put in a bunch of key words when that's not even necessary well how come it doesn't help i don't put in a bunch by the way i put in five yeah that's fine you can put in whatever you want but again everyone has a different way of running it that's my point you're thinking of one way i i'm already knowing of one way so to answer your question and further i've just been running this exact ad since 2016 for real estate agents that's how i know these exact numbers okay well then run the ad what's our budget and i don't want i don't know i told you what i i said to get to 1100 likes what is the budget if you what you mentioned earlier 20 if you went to if you if you put that like ad at 25 bucks a week for four weeks so if you put a hundred bucks towards that like ad that number would be at 1100 all right well let's do it okay just give me the card what card can i post it with well hold on hold on i gotta get my uh no take your time i'm my person in here i'm in my offer i didn't bring it in all right and i know my face i'm very loud sorry no worries if i'm talking to anybody on the phone i make sure that i don't walk around always try to stand when i'm on the phone oh i'm the same way i got it i have to stand up all right so we're saying hold on hold on i did not this one all right let me know when you're ready i'm ready okay five four