 In this video, I want to explain to you how fast shipping times can increase the profitability of your store and you might not even know this. So I know a lot of the times, a lot of people, obviously a very, very good landing page, extremely good copy and extremely good marketing and angles can really make or break it for you. But an additional thing that you might not be thinking about is fast shipping times. Fast shipping times is probably one of the most underrated like infrastructure and boring aspects of your business that you can improve, that will really, really improve your profitability. Okay, so you think about it from a customer's standpoint, they come onto your site, they see, they like the product, they like your marketing, they really want to buy it. And then you tell them it's like 10 to 15 days shipping time. Okay, that is a major, major put off purely because if you are living in the US, for example, you know that Amazon takes like one or two days, sometimes they take like four hours. So if Jeff Bezos is, he's like killing it, is crushing it with shipping times like that, how are you going to compete with that sort of environment, this sort of e-commerce environment? Why would people give you money if someone else is giving like four hours shipping times? Makes sense. So fast shipping times number one, you'd be surprised. It actually increases your conversion rate significantly, especially if you know that it's like a two or three day shipping time, you are already using a 3PL model and then you are shipping fast to your customers. Okay, you should be using that as like a USP as a unique selling point. Okay, you should splash that all over your landing page, your product page, your ads, your email copy, stuff like that. Okay, this will significantly increase conversion rate entirely on the site. Okay, even put it on the checkout if it's possible. Okay, that's this number one, right? Then the second thing in the last thing is basically the fast shipping times, right, gives your customers a good positive customer experience. Okay, so if I'm expecting the thing to come in 10 days, and the thing comes in three days, I'm positively surprised. Makes sense. I am actually happy that the thing came faster than I expected. Okay, and so those are the type of things that you cannot really measure by data. Okay, it's not sad that we can't measure. It's just more like, there's just no way to measure like customer satisfaction and how that, you know, that affects the customer experience in the future, right? However, if someone, if like, for example, Adam, let's, yeah, for example, Adam, he buys a product from a store, right? He has a positive experience from that store. He is more willing to come back to buy from the store. Makes sense. Number two, he actually is going to recommend that product or that store to someone else. Okay, so these are the things obviously you cannot track. You cannot measure and the data and the stuff like that. But I've seen it in branded e-commerce stores. It's like compared to standard stores with very, very slow shipping and stuff, right? It's the competitive edge that you can't see, but it's extremely important. Okay, and I also know for a fact, like a lot of the times, aside from product costs and shipping costs, right? Shipping costs is actually a very, very big portion of your actual expenses in your business. Okay, so even though that is a very big expense, once you build up the infrastructure, right? Once you get volume into your orders and stuff, right, you are able to actually decrease the cost of shipping over time as well. Okay, and so if this is a very, very big issue for you right now, I would highly suggest you for you to invest that in your business, right? Fast shipping times matter and people do care about speed. Okay, like the speed, reputation, and repeat customer purchase is extremely important to increase LTV and stuff. Okay, so hopefully this small, this very short tip helps you in some way and yeah, invest in fast shipping times, be DHL, whatever, put it into a 3PL, put it into a warehouse, right? And promise your customers, say, three to five days shipping times, business days, stuff like that and stuff. Okay, keep in mind, Bezos is crazy, like he's insane. So he's going to compete against you in the e-commerce space. So it's either you be as good as him or like just try to be as good as him. Okay, don't go backwards. Okay, your customers are going to be very unhappy. You're going to have more support tickets because people are going to constantly ask, where is my order? And you just will have a not a very pleasant experience, right? So invest in your business and yeah, that's pretty much it. Okay, I will see you in the next video.