 What's up, what's up, what's up? I'm Brayman Sean. And I'm Kory. And we are back with another episode of No Labels, Necessary Podcast. You can catch us every Tuesday, every Thursday on YouTube, Spotify, Apple, wherever you stream your podcast here at the intersection of creativity and currency. And today, we got something special for y'all because we did our very first live event, No Labels, Necessary Live, AKA 90 Day Blueprint Live. Me, Jacory, J.R. McKee. We had to meet y'all in person. You know what I mean? Shake hands, the beautiful people. We learned, it was dope speaking with y'all, meeting with y'all, and sharing game. So today, we want to review not only some of the things that occurred at the event, but more importantly, just we like to educate and share our experience. We want to share some of the things that we did well, some of the things that we could change a little bit. We could change a little bit, in our opinion. And just make this thing bigger and better, which we have decided we are going to do something else. We don't know when, and we're going to make it bigger. We're going to make it better. But, like, here's a couple of things that allowed us to sell out an event in two weeks. Yeah, it was crazy. We sold out an event two weeks, 60 artists. You know what I mean? Yeah, you hand clapped us. Clapped up us, yeah, yeah. You right, you right. Sold it out in two weeks. And one of the biggest reasons I can go ahead and skip ahead, Jacory said, he would have liked to have more time. It would have been nice. Because we could have did even more people. But the reality is, one, the way our schedules were set up, we only had two weeks. We didn't know that it was going to be two weeks until we were having conversations. Oh, let's do an event. JR was like, yeah, we can do an event. Based on my schedule, these are the dates. And then, well, it was like, oh shit. It's like the only time we got is this date two weeks from now. Exactly, exactly. Let's try to make it happen. And we made it happen and we appreciate y'all helping us make that happen. And this was one of those key moments that shows many of y'all, right? I think many of y'all could take from, because this is the takeaway I have. This is one of those key moments that really reflects the idea of taking data, right? Having people's data and having platforms. So we've built up over time. We have what? I wrote it down. All the different marketing channels that we had available to us. We had, of course, our YouTube page. Of course, the no labels necessary Instagram page. Got your Corey's Instagram page, right? We're at three now. My Instagram page. JR McKee has an Instagram page. He also has a shared information Instagram page. Now we're at six, our email list. Then we have JR emails list. That's eight at that point. What am I missing? We didn't use text message, but we could have, that would have been nine. The podcast platform, like the actual audio podcast platform. Yes, the actual audio. So the podcast on the DSPs. All right, now we're at 10. And then we didn't use the contra brand email list. We could have. So let's just say 11 in terms of what we could have had. Like 11 channels to get out to our audience, who? And we ran ads. And we ran ads. 12. There we go. 12 ways that we could have gotten out to our audience and we use maybe nine or 10 of those ways. That's a lot of ways to be able to touch bases with your audience and why it's so important. And it doesn't feel impactful while you're building it up, right? It feels like, oh man, I only have a couple of emails here. I only have a couple of texts there. I'm not selling anything right now. So why do I need this? It doesn't feel valuable. What happens is once you're about to run an event, right? Once you're about to launch something, you can get out to all the right people and be omnipresent for cheap. We didn't really spend money like that. But our ads, like a lot of it was more experimental than like, hey, we need to run ads. We might have sold three or four tickets off of ads. And just reminding people that this thing is happening. It's popping. Yeah, I was going to have a brand awareness play. Brand awareness play, right? So you want to be able to sell out without having to spend money. And that's what those data sources will do for you when you collect that data. But you want to be able to spend money to just make something bigger than whatever it appears to be. Right? Yeah, we were also about to get billboards. We thought about it. Yes. We thought about it. Yeah, I forgot about that. Everybody here remember that. We thought about getting billboards. We're like, oh, no, we can say this. We got a lot of things that we're going to do down the line. But now we know that we can get billboards for crazy cheap, you know, at very least, you know, spend a little in or even put the money out there because we don't want to use this. We spend a little light work piece of change, you know, take some pictures and then put that on the internet and let that thing live forever, right? Get our money's worth. So but there's a lot of ways. Once you collect that data, when you start to do a tour, when you start to do special events, right, you literally can activate and launch a full blown campaign and get motion quickly. The more important part about it is how do you do that? And this is something we've done. Unfortunately, we got background and event experience before we even really got hardcore into the artists on the level that we are now. So when you start marketing your event, just like any rollout, really, you need to have variety. So we shot like 20 commercials. We dropped maybe like five of them, all right? We could have threw some more on y'all if y'all needed it, but we sold out. We good, right? We good. We did, let me see. Maybe two different types of ads, regular ads. Some and some of those were commercials that weren't necessarily like, hey, come to this event, you need to come to this event. It was more, you know, lighthearted, skit worthy type of stuff. And the importance of that is if you push an event like with just one energy and it's always just, here's the information you need to come out. It gets boring after a while. Now, we only had a short period of marketing, so we could have got away with just one type of marketing, right? But, you know, just knowing better, we like to do better. Yeah, it's like, show a different side of us. It's show a different side of ourselves. So when you got your first launch, you might have one piece of content and it's like, hey, this event is about to happen. Big things popping. Three days later, you can switch up your ads completely and now, hey, you had this event that we told you about. Well, we're already selling tickets. Let people know that momentum is happening. You market the fact that success is occurring. When you sell out, oh snap, these tickets sold out. Let everybody know that this level, the gold level tickets are now sold out, right? Why? It's two things. One, you inform your audience and market your audience that, hey, there's momentum. And if you wanna be a part of this, then you need to grab one of them other ones because these are gone. And then two, you build that brand equity and let your audience know that there's people, there's other people out there that think you're worth coming out for. You ain't the only one, buddy. You ain't the only one. You are the only one, right? So it's very important to market what's happening while it's happening and somehow integrate that. That way your message is in one-sided and bland as well. Like, oh yeah, come out to the event. It's gonna be lit. Come see me at a concert. Come see me at a concert. No, let people know you're selling out. Let people know what's happening. If you have multiple shows, right? Let's just say, let them know what happened at the last show. All right? If you have, let's say a special guest, right? It's just like, it's the same thing festivals do. It's like, oh yeah, we're not gonna let you know everybody at all times. Sometimes we're gonna hold a couple people just so we can have something else to talk about later on. Let your imagination run wild. Who might be popping up? They got Travis and such and say, oh, Drake might come. Exactly, exactly. So, and that's what you want to occur. And again, you only get to do that cleanly if you have people's information already. If you already have emails, if you already have text. And then of course you have the platforms like our YouTube and IG and all that stuff, right? But we can't guarantee that everybody's gonna see that shit, right? So we'll still put that out there, but at least we know there's one place that's pretty controlled. And if we can get a 40 to 60 email open rate, that's a good amount of audience who's seeing this, right? And once you do that, you can start to pull people into your marketing streaming. This is short. Again, this is so short. So we didn't get to activate anywhere near all the stuff we know, but owning those different channels, I know it doesn't feel like you're doing it for a reason sometimes or just like, I don't even know what to do with these emails. But once you start doing events, especially like in experiences, even some kind of small product launches, that's when you're gonna be like, okay, this is extremely valuable, extremely valuable. And either you wanted to add to that part. I think to add to the point about the social proofing, it's important for your audience to see other people bragging on you and your event more than you are necessarily, because we kind of become blind to people's, I guess, self-belief. It's like, of course you think that this event is gonna be dope and it's worth coming to and it's worth X, Y, Z. But to your point, marketing the ticket sales and showing like, hey, we have a $15 ticket, but there are people who are willing to buy the $300 ticket. Is other people basically speaking for you? So yeah, I just wanna overemphasize that point. We believe you to some extent, especially if your audience has known you for a while and trusts you. Like I don't think people doubted us when we said the event was going to be cool, but then, yeah, us being able to sell out, hey, these high level of these tickets have sold out, says a lot, and it backs us up a lot in that. It does, it does. Which is a perfect segue into don't be greedy, let your event sell out, right? Now, I know some of y'all are like, shoot, I'm just trying to get to the point where my event sells out. But allowing your event to sell out, not just taking the extra money just because it's all a snap. Like, well, I could squeeze a few more people in here, or I only said 60, because I thought I was only gonna be able to get 60, so I ain't gonna hype people up. But now I see more when it come, I'm gonna go ahead and take this extra bag. No, it's nice to actually let events sell out and build demand. Yeah, let the sting sit for the ones that didn't get in. Yeah. Because then, in the future, people are gonna know, oh, he can actually sell out. So you just made maybe an extra, let's just say your tickets are $20. You just made an extra $100, but what you just lost in terms of that marketing equity is way more expensive. You wanna go ahead and let that build up. So now, mentally, people know, oh, shit, if I don't move quickly, I might miss out next time. That's how people felt when Beyoncé went on tour. Taylor Swift went on tour, like, oh, yeah, I know these tickets are expensive and I know these still gonna sell out somehow, some way. So I gotta make a decision. You want people to feel that, right? Yeah. But you take that away if you're just gonna take every bag and now your audience, in some way, starts to lose trust too, because I'll probably be able to slide in if I make a last minute decision. Exactly. You don't want them to feel no kind of way like that. They feel like they'll break you at some point, and you'll just let it rock and they'll get in somehow. You have to stay in firm on your boundaries for your events and your offers. Like, nah, man, I said 60 people, as much as I would like to have this extra $200, $300, bro, we already at 60, man. Exactly. You're gonna have to come to the next one when it's $500. Yep, and it's on you to make sure that number that you choose can cover whatever numbers you need to cover. Yeah. All right, now I'm like, I'll take this extra $100 because I need to be able to pay X, Y, and Z. Now, you should have did those numbers on the front end anyway, right? So, yeah, let your events sell out. That equity of selling out and then coming back out again in the future and then doing well that time and continue to build off of that is so much more worth it than being able to make as much money as you can one time out. And I suggest choosing small venues in the beginning anyway. Like our capacity, we were at our capacity in terms of what they marketed. What, no, when I say they, I mean the event space. They said we could only have a limited amount of people. We pretty much went with as many people as we could have. So that also made it easier to abide by our number. Like it's not us, you know? Yeah. We got real limitations here. Real limitations that were given to us. So, because I know it can be tempting to just say, all right, I'll let that other person slide. But again, if you understand how to market those small wins, all right, that you sold out, all right, and then let the audience know that we'll put paying dividends to you over and over again. And with that being said, some of the things that we could have improved. Yeah, man, because it can always be better, man. We were shooting about 98, we're not 100. Yeah, yeah, like, first of all, it was great. It was a great event. Great turnout, cool people, great flow in general. So I enjoyed the event. I've had way more stressful events than I've done. Yeah, definitely. That was probably my favorite event in terms of lack of stress. Yeah, most stressful thing was getting the water. I wasn't a part of that adventure. But speaking of, we can just go straight to that. Like, J'Cory feels like we should have had some snacks. We should have had snacks, bro. I mean, in our defense, we only planned for like three, four, you know, those that don't know the event went over a little bit. So I can understand why we didn't think we need snacks but looking back on the man, some chips, some water, you know what I'm saying? Some fruit snacks. What I will say is food is something that will always improve an experience. Yeah, 100%. Now, we're talking about, in this case, like snacks, snacks. They're like foods and chips and some fucking nuts and stuff or something. But like, if you want to for real bring food into your experience, then you can charge more for that too, right? Or you can make more just by selling that on the side whichever way you put it in the package or you have some tickets that come with it and some that don't. Like, there's plenty of ways to flip that. But I've heard many people complain about like, big concerts apparently for some reason are having like, like vending machine, not vending machines. They aren't, the vending, yeah. Food vending and stuff like that. They don't all have food vendors, but then, I mean, even some of the bigger festivals like lack on it, like, I don't know. They could have changed since the last one. I've been to but like rolling loud is very notorious for having terrible food at it. Just like the absolute bare minimum. But you know, they're like, hey, you can't here to get drunk and see Travis Scott. You know what I'm saying? You'll be all right. But yeah, there are a couple of like bigger concerts that won't even have, you know, sometimes they have like the concession stand with like hot dogs. Yeah, that's what I was thinking. Some of them won't even do that. Won't even do that. Crazy. It's like, yo, that's an easy eight dollars you could have got for me for that hot dog, bruh. The right day, I remember going to Kanye's concert and paying like $11 for a hot dog. And I was like, where else am I gonna go? I'm gonna go get some food. You're on an island, man. I realized that my first time at a festival and my first time at like a festival like where I was in the middle of nowhere festival not cause I was working it, but I saw literally all of the economics at work. Now you get people in this, to this different world, they're on an island and now they gonna make different decisions. Yeah, right. Like, dang, hot. You drunk, you disoriented, hungry, thirsty. Yeah, man, you gonna make the smartest decisions under those conditions. That's how you get finesse into buying an $11 hot dog. Yeah, that might be a whole another conversation, but yeah, the economics and the craziness I saw in that event was beautiful. It was a true social experiment similar to the Firefest type of thing. That was my very first. Which is why, when people be talking about festivals, I just see it completely different cause my first shit was like some shit like that. But I was working at least. So it was a different experience than the people who were really gonna do it. I was working on a food truck. But yeah, I'm not gonna get into that. But also the production quality. Well, actually, before we get into away from food too, you know, we talked about the bundle. Yeah, the merch bundle. Yeah, the merch, right? We had merch, right? Now we could have done better with merch if we knew people's sizes. We didn't know y'all were some big boys. There's a lot of y'all like dudes out there. A lot of six, four, two, eighties. We needed more ex-ales. We needed more ex-ales, unfortunately. And we didn't have as much ex-ales. So we would probably, they did a survey, or at least now we know for the future, in terms of sizing. It was done in a very short period of time, as we said, right? So even all the stuff that we know to do, we weren't able to do. But yeah, you talked about having the bundle, you know? Oh yeah, tining to the food. I think we could have gotten away with selling juice for like three to five dollars. We were selling the hoodies for 65. And I think that we could have had a bundle where if you bought a hoodie, you would get a juice for free. Because I'm thinking, if I want a hoodie and I'm thirsty, like I'm already thinking about getting both. Right now it feels like a finesse to just buy the hoodie anyway and get the juice for free. That's how I was thinking. You always want, not always, but you definitely can always benefit when the audience feels like they're the ones finessing. Yeah, exactly. Yeah, I'm cool with that. I'm cool with you thinking you got over on me. Yeah, yeah. I'd say, why not go hardcore with it, man? You had these juices, man, you know, let people be thirsty and say, you can't get a juice until you buy a hoodie. That's almost Macavelian, man. Like, I don't know. Just having to sit there looking good, frosty and iced. The condensation dripping down on the side because it was kind of hot in there. I ain't gonna lie. That would have got me. Yeah, I'm just saying. Man, I got 65 on me, man. 65? All right, yeah. And because of that festival that I said, I know that shit like that could work. But again, we're gonna do it. It's a whole other conversation. Let's talk about the fact that most artists fail to understand that it doesn't take forever to monetize your audience. We had an artist literally begin to take off and make $20,000 from his brand new audience in the same month. But how is that possible? It's because we're in a new era, baby. Yes, you want to continue to build a relationship over time, but the first time you make money from your audience can happen today if you understand the New Age music marketing funnel for artists. So if you want to hear about this approach and how you can apply it to yourself, I made a completely free video to watch at www.nolabelsnecessary.com slash monetize. You gotta make sure you put the www or if you're on YouTube, you can find the link in the description and check out how we help monetize artists for completely free. I promise it'll completely change how you see things. Another thing is production quality. We had a last minute decision where we realized we didn't have a, what do you call it? Moderator, we were asking questions to the crowd with the crowd. So Lima appreciate you, Lima. See if you remember, Lima hopped up, was able to pass in the mic around until everybody decided we just gonna pass the mic to the next man themselves. What we could have done better was had some type of mic for the crowd, specific to the crowd. Step up to or something? Yeah, well the step up, yes. And then this is the thing that I always think about that doesn't translate necessarily to our event, but when I was doing events for my homies and shit like that, when we were going out to Augusta and stuff and doing these events, stuff like using the crowd to create an artificial environment and then also capturing that as much as possible. Like I was being on having people in the crowd, like y'all got all your homies on stage being hype man, no, put them in the crowd and then make them hype so they can be infectious for the rest of the crowd. And then at least the footage will also look like you got somebody just in case the crowd isn't lit for you because you knew, right? But then also having like a boom mic or something crazy like hanging over the crowd so you capture that audio different. When you get into the post production, that's gonna be crazy footage. Like having that audio at that quality and then also obviously having the camera face that and capture that. Like people really underestimate the value of capturing content in a non-basic way and how that influences your future shows. Cause you're showing people what your show looks like. You could always tell somebody something's gonna be lit but when they see it being lit and interesting then it just becomes so much easier. Cause we're looking at this footage and imagining what it would be like to be there. So I can either imagine myself in a fun situation, having fun, enjoying myself, or I can imagine myself in a miserable situation where the crowd isn't doing anything. I'm hot, you're always hot either way. So it's either I'm hot and having fun or I'm hot and bored. Exactly. So yeah, and I agree with that. Something that I've done before that we didn't do here. And again, it translates even better for like an artist event or a festival or something. But by having everybody do stories and then capturing their stories. Like one of the best times I did it, you have people from their perspective, different parts of the building, different parts of whatever they find to be interesting, like legitimately, and they would be tagging the festival. And I did this huge montage of all of these different stories. And, but it was edited too though. It wasn't just like all you're watching the story. So all the boring stuff is cut out. And what it ends up feeling like is like first person mode. All right, so you're having these real life perspectives and you mesh that in with your high quality, cool camera footage that you capture yourself. But something feels a little bit more raw and real about the first person. So you can show people the, hey, this is gonna, the glossy, this is gonna be really cool. This is gonna be the vibe. And I'm gonna attract you there. But then also giving them that first person mode is like, oh shoot, it really is like that. All right, it feels a lot more organic, natural. And it's a stronger word of mouth or has a stronger credibility than even your marketing that you do with your high glossy video, corporate style video. That goes back to what I was saying earlier. People expect you to frame your event the best way possible and they have nothing but good things to say about it. But we know that the people they're gonna give that real raw, unfiltered, either opinion or look take on the event, which yeah, we do trust a lot more. Yes, exactly, exactly. And it was one other thing in that category I forgot to. I didn't think about it as earlier, but kind of now I'm thinking about the event postings. We probably should have had like an event hashtag or something, you know what I'm saying? For everybody to like post to have a collection of our own social proofing. Yeah, we didn't think about that. Yeah. Like that stuff, it's not about the event going viral. It's literally just to make it easier for yourself to have more content, stuff like that. Like a little pool for you to sip throughout the night. Okay, yeah, this is a good video, this is a good picture. This guy has a great caption, you know, some great things to say. Yeah, and I think I didn't understand a bit that the value that like when I first started doing things like this, because at first you just like, you're thinking more about viral or you're thinking more about, you know, just stuff like that. Like, cause you're just worried about selling out the doors and stuff, but once you get into the post content and the future marketing bag, that it could be out of 20 videos, having one video that's really valuable of somebody capturing something right of you saying something perfect or it's like, oh wait, they took a picture with their homies and they look like they're having a great time. Like, so now I can use that in my future marketing cause I might've missed all that myself. Like there's always something when the other people are just catching whatever they catch that you can use as valuable. Yeah, and that was a great bigger point. It's very easy to fall into thinking mainly about the pre-event marketing because you're right, you're focused on selling tickets out that sometimes you don't save enough energy or reserve for the post-event marketing. We know like, thankfully for us, we have a podcast that we do, you know, two times a week, you know what I'm saying? So we have lots of avenues to do at least a little bit of post-event marketing. We got other plans for, you know, things that y'all are gonna start seeing pretty soon, including this episode, but you know, it is very easy to think about it. We like, damn, I spent so much energy and resources and sometimes even my budget to get motherfuckers there that I didn't think about all the things I needed to do to keep the momentum of the event going once it's over, which is also important, right? You got that two weeks leading up to the event and then you have arguably that two or three weeks after the event where you need to be probably just as intense. Well, yeah. Yes, you do. Yeah, you need to be just as intense about it both ways, you know? Yeah. That's like, that's something we talked about the first time we recorded it. So we were recording, y'all. Yeah. A little thing happened. This only take two this time, you know what I'm saying? Yeah, you can only take two, but you basically mentally need to be prepared to not look at the day of the event as the end date of the event. At least one week out, at least, like Jacory said, could be even three because you need to do post-release marketing. So you instantly go into, yo, like, here's the event. Things are being set off. We need to capture this event and we need to quickly push out content. What content can go out quickly, what content is gonna take a little bit more post-production so we can really sum things up and it's not until all of that is complete that we are done with this event, right? If people gotta be paid in some cases, depending on what kind of event you're throwing on, like, how does all that get done? When does it get done? But you're not done until that's done. I remember mentioning that, like, for instance, even the videographers, right? All right, Brad, right when this is over, I need all y'all to put this in the cloud, you know, put this on the drive. Name and tag everything. Yeah, we can't have this stuff missed. We need this stuff organized. That needs to be ASAP. So if you're hiring somebody or if you have somebody internals, of course, prefer it if you have somebody internal. But whatever that agreement is, needs to include, hey, the shooting and then uploading of the raw footage, damn near immediately, all right? And it's like, all right, yeah, do whatever you need to do. If you want to, like, color correct and all that kind of stuff, but at least get this raw footage up there so we have it. And then it's also not just you, primary videographer. We might have some other people who might want to tweak some things and do other videos and have other visions. So you don't have to wait just for that one person. Speaking of videographers, Choronte, could have did better at capturing the stories. I told this man to capture the stories, but we didn't plan this out. It was in a moment. And he was doing a lot. We had one man doing many things. But what I say, capture the story, something we could have planned better is we had people, shout out Adam, Droll from Chicago, like the night before, we had people coming from LA, we had people coming from all different types of places. And we should have captured those stories, like the journey of it. It's nice that we call a couple of people like just saying where they're from or came from, but it's different to just say where you're from and say, oh yeah, I drove here last night, I stayed in a motel or da, da, da, da, da. That's crazy. What did that journey look like? And we should have captured that, not necessarily even just for the post event here, but a year from now, when we're really compiling the story and everything that we're doing, because we got some really dope shit coming, we could have really laid that out. So, you know. What if that man going to be the next Drake, bro? We ain't never gonna have that proof that he said he did that. Yeah. So yeah, like little things like that. And I think artists don't do that enough, actually. The fan testimonial version of things, like business events do that very well. But artists can like ask people about their experience how it wasn't. And it doesn't mean you have to use it or all of it. The whole point, not the whole point, but one of the biggest principles in like content is getting more content than you need. Yeah. Right? So you have, you never know exactly what story you're gonna need to tell or what you're gonna need to emphasize. So to have other people, just these different versions of success indicators, oh, I see a crowd. Oh, I saw that a show happen. Oh, I see this individual person. I see this person that looks like this. It's a man, it's a woman. It's a whatever race, right? Because depending on whatever brand you wanna show, who you're leaning towards. Like, hey man, I might need to convince this corporation who I need to look a little safer to, you know? To give me this money. So I might have to put in my safer fans in this video, you know what I mean? You never know what you're gonna need to accomplish. So like capturing the content when you have that moment and that's the huge thing about events. It's about that moment, you have to do it because you can't just like post another video tomorrow like you do with social media. It's, oh, I gotta get you Corey while he's here. This person, while he's here, while it's happening. So it's one of those things that you need to plan ahead, orchestrate, choreograph, and like really have a full checklist of every different type of content that you need, which we could do a whole another video on that sometime. Yeah, and I think too it speaks to the point where I think what most artists and just people who throw events in general, you tend to think that your experience and story regarding putting the event together is the more important thing when in reality it's the story and experience of the people who are involved in the event, right? Like the 10 Ds. Because like from our perspective, it's like, you know, artists love to put in that like, man, I have to fight the label for weeks to be able to get the budget to make this and I flew all the way out here from, you know what I'm saying Miami. And we like, well, you the one that wanted to put the event together. So I expected you to do whatever you had to do to make it to make it happen. I'm not really, yes, impressive to some degree depending on what you had to do, but like once again, it's your event. You put this together and put made this date. So I expect you to make it happen. But me, me that had the fight through my life struggles and whatever it took for me to get to this event, which is going to resonate with more people who are watching to your point, the post event content and marketing, they're going to resonate with the attendee, you know what I'm saying, not the person that put it together way more, you know? Show me what it feels like to support you. Exactly. Yep. Yeah. That's a real good one. I hope y'all don't miss that one. Show people their experience. Cause that's what you're marketing, all right? Not your experience. You show your journey to connect them to you, but you show them their potential journey and support of you to attract them and make them want to be involved. The only other thing that I could think of, which is something we kind of did, we could have streamlined even more so, but artists definitely should do this. It's always go in knowing what story you want to tell. Yeah. Like every city you go to, every type of event, there's some story that you can tell and there might be new subplots that pop up, right? Stories that you didn't expect to come from this event, but at least have one specific story that you want to tell. So then as you go throughout the night, you're capturing footage and things that associate with that particular story. And when you're done, you at least got one clean video that can come out of it. That's like quality and beyond just, oh, let me just put some random footage together and it comes out looking like another basic concert or a basic event, right? That's the difference. Those videos that really stick out and they drive people, they make people wish they were there are the ones that tell a stronger story. And that doesn't mean like a documentary. Maybe we need to do a whole another video on that. Drop a comment if y'all want to hear more on that, but just make it clear. Like come out with something specific. I'll leave it at that. Yeah, yeah, I agree. I agree. At least you know, no matter how it goes, you got something to work and build on. And that's the biggest thing here, man. Events are so random. We're like, yeah, you can only play in some way. Something's gonna go wrong. Somebody's gonna say or do something you didn't expect. You might say or do something you didn't expect. But if you can leave out of it, knowing that no matter where I have this very strong narrative and thing to push, and I hit the capacity of the event that I wanted to hit, then in our eyes you had a successful event. Everything else is just icing on the cake at that point. That's it. Well, sure. That is our experience in 90 Day Blueprint Live, our first event. We're going to do some more in different ways. There all are gonna be exactly that type of event, but maybe we do that one again. Let us know what y'all think about this video. We're gonna do some more, like we really know this event shit. So we're gonna give you all some like sauce sauce. This is just our experience doing it fast. And I feel like it's the closest we're gonna get to how some of these artists are. Yeah, bro. The tour coming, bro. Yeah. The tour coming, man. Y'all let us know what y'all want us to come to. Because I got a lot of people saying like, oh, you gotta do this in like Houston, or do this in DC or something. Yeah, bro. Anybody in Martha's Vineyard area, you know what I mean? Martha's Vineyard? Anybody living in a vacation spot? Yeah. Give me something out, man. Take me somewhere sweet that I can bring my girl with me and get props for it. The next one's gonna be in Boston or some shit. Ah, I were, you know what? This is yet another episode of No Labels Necessary. I'm Brad Van Sean. And I'm Cory. Here we are. Peace. Appreciate you for watching. If you like content like this, you'll love seeing our music marketing strategies that we use as an agency to actually blow up artists to millions and even billions of streams that are available for free at nolabelsnecessary.com And the cool part about it that's gonna really make you love it is we don't have to be all entertaining and add all this fluff just to get some views that we do on YouTube. We get straight to the information. There's play by play in courses that give you a breakdown of every step that you should do to get success. And you have the ability to have communication with us. We get on live talks, a lot of cool things for members and it's free just to hop in. So check it out right now at nolabelsnecessary.com.