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Published on Mar 23, 2015
Curtin University Malaysia is engaging the highland communities in northern Sarawak which produce a specialty commodity commonly known as "Bario rice" even though it is produced in large quantites outside the latter location. The objective is help the communities take a greater part in the marketing chain especially with regarding to certification of origin so that a high-value/low volume commodity will be enabled. This will in turn be the base for a greater return to the producers for their efforts in a time when on the one hand, labour is a scarce resource in the highlands thus affecting production output and yet on the other hand there is real potential for increasing the demand for a niche high quality rice.