 A very good afternoon, ladies and gentlemen, may I request the forum colleagues to please usher in all our guests because we're going to start irrespective of people being stuck in traffic or their flights being delayed or we're going to respect the people who made it here on time and we will start rolling the rest of the gang can join in as and when they arrive here. But I would definitely want all of us who are outside to please come on inside. We haven't earmarked tables as of now except for the first row, but through the award ceremony we're expecting a much larger crowd. The back partition will get opened up as well and there are going to be more seats and specifically tables will be earmarked for various partners, jewellery, speakers, etc. For right now it's first come, first serve. It really warms my heart whenever I curate the event for this particular fraternity because I remember about almost six years back I started out consulting with the exchange for media group and the communications fraternity is the first event that I actually curated for E4M and ever since then I've done, I don't know, a lot of them. E4M does a lot of events, I've lost count. I am kind of now holding back and not involving myself with a lot of events that exchange for media does, so that's the reason why you haven't seen me a lot around as far as BW or E4M events are concerned. And as you know, and if you've been a part of any of the events that I have curated or anchored, you know, I always like to start by invoking the higher power. If you're an atheist you're more than welcome, welcome you with open arms, but for me spirituality and the divinity has held me in very, very good stead and Saraswati, Lord Saraswati, the concert of Lord Brahma. There's an old Sanskrit verse invoking her, basically she's a goddess of knowledge, primarily where there is knowledge, of course ignorance is dispelled. Ignorance is metaphorically speaking, darkness and knowledge, of course, is light. So this old Sanskrit verse talks about the dispelling of the darkness of ignorance through the light of knowledge. My name is Suparna Chadda. I'm an editorial consultant with the Exchange for Media group, but you can call me simply Suparna. That's fine by me. Sorry, that's actually a plug for my series. I'm starting off with a knowledge series, interviewing leaders in various domains, experts in their fields, talking candidly about conversations that the startup and the aspirational entrepreneur would want to learn and benefit from. The site will go live hopefully, inshallah, by next week, but we've already started putting out small nuggets of all the people that we've interviewed for the first season. All right, so as far as the theme for today is concerned, we've spoken a lot about handling media relations, earn media, paid media and all of that. I think it's time we spoke about the things that plague the communication fraternity. What is it in this changing day, age and time as far as when every person is a publisher, every person has a point of view, every individual can be an activist. How is it then that brands or communication fraternity, so to speak, can handle the fires outside? Is it just about handling fires? Is it not about having a seat at the proverbial table to actually figure out what the value system of a particular brand is to have a say in what that particular entity or that particular corporate is going to stand for? Isn't that how it is supposed to be? So let's ask these questions. Let's use this platform not just for what has been done but what is happening and what can happen in the near future. We've got two robust panel discussions following the same theme, the professional in the disrupted world. We also have a special address. Thank you so much Mr. Bansal for taking the time for coming across and addressing this audience. Of course Mr. Bansal was also a jury chair a few years back when I curated one of the PR events again for E4M. We also have Amy who's flown in specially from Singapore. Thank you so much Amy. She's going to... Oh Amy gets a clap. Might as well do it wholeheartedly rather than just okay. Let's hear it out loud for Amy and Mr. Bansal you don't get a clap. You have to be as beautiful as Amy to get a clap. Can we acknowledge our keynote speaker and special address and our panelists as well. And of course Dr. Sanjay Bharu who's going to be joining in in a little while who was the chair for the awards will offer his perspective of the kind of campaigns that came across. There were some very brilliant ones. There were some very sore losers as well. Let me tell you that. And hi Swati. Thank you so much. You're representing our jury here for now. We'll have a full house as far as the jury is concerned. Nikhil I see you looking very dapper in that tie. Thank you. Thank you Viraj. Thank you all for being here and without much further to do. We'll get started. You know events like these of course are not possible without the support of our partners. I will formally acknowledge them. Presenting partner at Factors PR. A knowledge driven communications agency. India's largest and 73rd globally as per the Homes Global PR Ranking Report 2017. Webcast partner 24 frames digital video technology partner with your Graham. Could we have the sponsor partner AVs please.