 J&I are both artists who wanted to get an art school education, but also wanted to come out of it with technical skills we were going to go out into the world with. So for us, Emily Carr was the right place to be. What I loved about my industrial design education was that it was really rooted in problem solving and storytelling and how to think as an artist and understanding the story behind design and behind art and the why behind the making before actually jumping into doing it. I always wanted to go to art school and make art, but I wanted film to be the medium that I used. So for me, Emily Carr was offered the right combination of the technical and the conceptual. We focused on concept and the story and crafting that before we even picked up a camera. Leah and I started J&I in 2008 and today we're a team of 12 people and we tell stories through video. The spirit of collaboration has always been a really big part of what we do. And so although we all kind of slot into our individual roles, we really do come together and solve problems together and the best idea always wins. Every time we approach a video or a storytelling problem, we try to think about how could we do this differently or what's the best way to tell this story. We're lucky that we get to choose the clients and brands that we work with and as a result, our portfolio is quite diverse, but it also looks that way I think because we don't ever want to get stuck in one style or one execution. More than anything, the thing that we've taken in a giant end is to bring together the idea of storytelling and elegant design solutions and put those together in a way to create an experience for people. We really try to understand who we're talking to and what we want them to feel and why are they listening and why do they care before we start telling them anything. Leah and I met at M.I. Carr and after doing our own thing for a while, we just really decided that whatever we did in life, we wanted to do it together. Being an artist and working an artist has been such an amazing opportunity to be together and run this business together, but also to be in a position where we can go and see the world and meet interesting people and just be constantly inspired by what's around us and what we're pushing ourselves to do. It's not a boring job. We are really lucky that we get to come here every day. If we feel that whatever we're producing at the end of the day feels like art to us, I think that we've succeeded.