 Every single occupation has its own special association—waterproofing contractors, architects, marketers, sales representatives. Everyone has a special group that is specifically made to support them, create content for them, bring in thought leaders for them, give them a space to talk about what they know is their own special shared experience. This is the perspective that we need to bring to our social media presence. It's not a place where just fun and free happens. This is where people go to find like-minded people and to share a shared experience and even further what they're able to do on their own.