 From today's sessions, we've had a lot of really good speakers. What were some of the key takeaways from today's session? Today's session, I think from an ad club point of view, I think what I really like was the new format. Some brilliant speakers across the spectrum, be it an aggregator, be it from the creative side, be it from the media side. I love the way the whole thing was done, that you get to see all angles of it. And the icing on the cake was, of course, by my brother.