 So we're here at the Toradex and hi. Hi. So who are you? I'm Brandon Schibley from Toradex and I'm an FAE and I'm going to show you our upcoming module the Cleabree IMX7 featuring the yet to be released free scale i.MX7 SOC. So this is IMX7, this new free scale coming out. What's kind of cores inside? So this particular one it's the dual so it has a dual core Cortex-A7 with a Cortex-M4. So dual A7 with the M4 so it's an upgrade from the IMX6 Solo-X right? It's different. Yes this will be the next generation using a Cortex-A7 versus the single core Cortex-A9 in the IMX6 Solo-X. And that's even more performance the right kind of performance and power consumption everything. Yes so the Cortex-A7 is a little more power efficient it's going to be in this case it's available in both Solo and dual core and of course it has a Cortex-M4 also on the same chip so we find that there's going to be some very exciting applications that our customers use and can use this for. Cool and what kind of other cool stuff are you showing here? So we're also showing Windows 10 IoT. So today my name is Daniel I work for Toradex2 in Seattle and today we show off the first time in the public Windows 10 on our ARM module so that's NVIDIA Tegra 3 and we run here a face detection video and I mean this is Windows 10 or no exactly so we have to be specific you can click on it actually that will end the program you can stop it but I mean there is a mouse I can show you more later but to be specific it's Windows 10 IoT Core so it's the smallest version from Windows and you can already get it you can download it now and use it on a Raspberry Pi or on a Dragon board and that's and we really show it on a module which you can use for an embedded product so Raspberry Pi is very fun you can play around but with us you can actually do a product and then go into a high volumes. So IoT version of Windows 10 what's the function in IoT version of Windows 10? What's possible? What's possible is you have a smaller memory footprint so you can get it down to this module but it has the universal Windows platform so you can write one application run it on these small devices but you can also run it on a PC you can run it on a tablet you can run it on a phone you can even maybe run it on an Xbox so there's one platform and you can deploy everywhere all the Windows tool like Visual Studio and everything it works. This is like the Metro apps right or what kind of apps is it? Yeah they call it Metro they call it now a universal Windows platform UWP applications. It's not an XD6X file? No, no it's a yeah it's really ARM I mean it's ARM Bionaris you can use .NET and we have .NET native so instead of having the intermediate code you can really compile a native ARM code so for example we have the same the same app you see here it's a one-to-one here here on my phone and if I have it enough that it detects it so you can have it on a phone or on a module or on an x86 so it makes it very easy to move stuff around. Which NVIDIA 3 you say? Yeah this is NVIDIA Tegra 3 and one of our modules. So Toradex you are a specialist with the NVIDIA free scale? Yeah we have some older modules from Marvell but at the moment it's really NVIDIA and free scale and then we have a big ecosystem with our partners from Qt we work with Microsoft we do a lot of Linux stuff we still have a lot of Windows CE where we also very specialized for example we can boot Windows C in less than half a second we can also boot Linux pretty fast around two seconds. And everything you sell is $24? No that's our lowest-end module it's a 10k price and it's for the free scale Vibrate that's Cortex A5 if you Cortex M4 actually that for $24 only has the A5. Alright cool so that's the stuff happening what is over here? Here we show a Qt demo with our Vibrate we have 61 so that's Hedrogainus Multicore and A5 and M4 and runs Qt and actually a special on that is normally Qt 5 and higher needs OpenGL and here we can make it run without OpenGL because this module doesn't have OpenGL and you can see I mean it's this very low-cost module but then you have a nice animations here. Nice and it says from Seattle Washington so you have office in Switzerland and Seattle? All the codec's are in Switzerland that's my funny accent is from there but here in the US we are in Seattle we ship from Seattle we have support in Seattle but we also have offices in China, Japan, India, Vietnam, Brazil so how's the business going there's more and more projects happening yeah there is more and more going there are new exciting products coming out here you see some stuff some of our modules and they're all pink compatible so that's very special about Toradex you're very committed to do pink compatible so you can use NVIDIAs or free scale or different free scales and they all work in the same carrier board. And which one is that? That's IMX6 running in our little bit bigger form factor like that actually that module running there under the heatsink and yeah that's from our partners Qt so that's a Qt is very popular to use with our modules so you able to customize and develop stuff for people we actually we really focusing on the modules and then our customer and our partners they design the carrier board so we say we focus on the module we do the operating system and then everything around we have an ecosystem to help you with that or you can use one of our standard carrier board and it's full open hardware so you can go our website now you don't even need to buy something and you can download the full Altium design files and modify it for you. But you can help them develop the carrier board? Yeah we definitely help them we do schematic reviews we have a developer website with over 800 articles we just the next few days we will put up a forum so yeah we definitely help you okay because if you're not successful we will cannot buy a SLEO these modules in volume so we very committed to help you