 yo what's up folks where y'all at oh what's up ran man you ain't you ain't anyone I see alright where else we got here where everybody from man see what y'all look to thank you for your content you welcome man you welcome been working on some stuff for a good minute man got some stuff coming soon very very soon but I ain't gonna talk about that too much here what it do Staten Island LA Denver I'm a Latin recording artist from Boston okay Phoenix Joe badass gave you props on your work that's what's up a hit that subscribe but Chicago Orlando Miami my stuff is underrated man I appreciate that man it's underrated I got to do better with my brand and dog you know I'm so big and Brandon other people don't even brand myself that much let me see what we got DC dating East Orange hey yo my people from South 13th Street breath you see in LA Texas all right cool man I got a few minutes just a little bit of free time what's some questions y'all y'all have man let's talk they talk about anything you don't even have to be regular artists and Brandon marketing brand let's just let's just talk for a second Atlanta that's what I'm talking about bro no problem no problem I got a trademark hit that's right subscribe button I just might I just might Phoenix no that's not Phoenix Pretoria South Africa okay I need to hit that up how's life life is good man I feel better than I have in a long time to be real I had like some run-ins with a doctor about January they told me I needed to get some stuff together so I've been working real hard working out eating right let me see how did you get into helping people brand oh man it happened pretty organically I was helping people with business and marketing in general almost I don't know all my life it seems like people I've just always been super interested in people and people being I'm in business and people gravitated to me for that reason I've always been super entrepreneurial people ask me questions and somehow I don't know I ended up where I am bro I actually went to school for computers science I originally flipped the computer information systems so I wasn't even thinking about that I was I was hustling and doing all this kind of stuff on the side but that was like just for fun I wasn't even trying to do it for a job let me see did you want to be an artist before you became a brand and marketing man do you work with any artists that have a large fan base these are my two questions I would love to know the answers to all right yes well no all right no I did not want to be an artist really but I was freshen me year so this had to be you know I'm like 18 years old I had four roommates it was one of those you know four four people no three roommates four people in a room one guy is a producer super dope super dope producer another dude was a music manager type both of them were also in band and the other guy was it's a producer songwriter all of them were super musical and actually wanted to be involved in music for their careers and pretty much doing it in some way some form of fashion so I was around that that just is what it is and they they created like a little group I was rapping in the group um because I could rap but I wasn't I really didn't want to be uh you know like known as a rapper or anything that was just I was in it because it was fun but they were like real serious about it I was more interested in the biz inside I work with artists that have a large fan base I do most of what I do at this point is more projects or more consulting very high level stuff but I work with some people that have had some uh considerable success on the charts top 13 10 um in different countries depending on uh everybody most people honestly are not in America so that's a whole another thing but I'm really shifting how I think about marketing and branding I know a lot of you guys might have all told me I should be a manager before and things like that and I never really wanted to be that no I didn't really want to be at a record level so it's it made me step back I took a huge step back and everything I was doing about a year ago and um just had to really figure out where I wanted to go forward but we'll talk more about that later how should I manage myself and my collective label trying to manage yourself and a label um you're when you have a whole collective I would say once at something like that either you need to be behind the scenes and pushing someone in the other artists first like it needs to be completely practical who is the easiest to blow up in your your squad all right and focus on that person whether that ends up being you so you get everybody put their energy towards you and resources or somebody else and you being the label person I don't know how much clout you already have fan base you already have awareness and things like that if you aren't instantaneous like like obviously that person that should be winning when I think about this human nature in a way a lot of groups work you should probably kind of just fall back on that part of your brand for a while and put that energy into other people because if I'm an artist and I'm like yo you supposed to be managing me or my collective but you are too worried about yourself and you're trying to make everything about you that's just one of those things that you kind of have to watch out for I don't know the situation so that's just some general perspective um the hardest working man on YouTube hey I don't know about that man but uh I appreciate it I do work hard I keep my eyes on my own page though for the most part your what up brand man let's see it's paying people thousands of dollars to get signed really worth it you're paying other people to get signed that's why who finessed that situation because of the because that's the wave now executives and celebrities are asking for thousands or even hundreds to consider raw talent nah I didn't even know that was happening well okay I mean I could assume it's happening one way or another but you it sounds like it's straight up hey you give me a hundred thousand dollars and I'm gonna consider you or get you on my leg well not that's stupid that's that's completely backwards man um let me see bootkit money entertainment can I can a artist script the events that take place both negatively and positively in their career as a means to build their brand awareness can an artist script the events that happen in their career both negatively and positively you know as a means to bring awareness to themselves the answer is yes you can script negative and positive events that's well documented that many people have done that um allegedly 50 cent said um that he went off on some executives and was throwing tables and chairs at him or whatever and that played into his image but it never even happened or something like that uh there's a lot of artists these days where they talk about the beefs that are happening but it's really just for social media to bring attention people fake relationships for attention that happens all the time that's a completely common thing and then there's obviously fake negative things that supposedly happen as well you can't script everything um the way I think in generally is more so use be able to use what is happening to your own advantage it's like jujitsu I'm not a huge martial arts expert but I think jujitsu is the right martial art that I'm thinking of where you use the energy against get somebody that's how I think about marketing right like bow was something I was just saying really to give myself energy right but it was something that I kept moving with as I saw the effects right um like uh like there's a lot of things that happen and that are happening that you can literally brand if you pay attention to it so you could be doing it and it's natural to you but then when you see people react to it it's up to you to be a 10 event and be aware of stuff to say yo you know what there's something there and I should own it because that's what you see with a lot of people there's a lot of opportunities to brand stuff but a lot of times they miss that boat because they don't own it you really have to take ownership of it like the issa with 21 savage he didn't have to own that it started because of him you know just because of that interview that went viral blah blah blah it's a knife but if he never owned it he would have never gotten that additional traction and wave and and even um what's the word credit for for it being him so he he could have missed that boat and that happens with people in one way or another all the time let me see what's another question one of the best things I heard you say in your vids good content never fades good content never dies I know what you were talking about what I love to see you address is recycling older content and possible ways to re-release possible ways to re-release content that's super contextual bro like that stuff probably gets on people nerves when I say things like ab tests or just contextual but that's literally how I think uh it annoys me people when me when people do that to me but it's really the the truth but let's say the best thing you can do is understand the new marketplace and understand how people perceive your song and things that it could be used for right so um all right things like twerk songs are obvious right or if or things that have a little bit of humor to it are because you can get kids to have fun to it even if it wasn't for them originally and even if you think about the running man challenge when that blew up a few years ago I don't know how long though but I think it's been a minute now um but that blew up and that created all this traction for the song there was two things going for it one it was a hit of his own in his own time but then you start having these other people do this dance to it it it creates this interesting mix so it's two things if you're talking about a song that never really took off in the first place I don't even think of it as re-releasing because to people who have never seen it before it was never released that's their first time hearing it so it just takes off right it just feels like a new song most people don't find out that it was old till later so I think of it as opposed from re-releasing having a second chance to do it right the landscape has changed because there's a lot of music that was dropped ahead of its time there was a lot of music that was dropped at a bad time and now you say you know what this song there was something there I feel like it was more to get out of it then just figure out what the situation is whether that's had something to do with makeups girls with makeup or that's something to do with a movie and you're on a soundtrack and outside you blow up or you know a funny dance whatever it is it just makes sense can I make a video on why artists don't make it honestly man particularly when you talk about the industry most artists don't make it because of business like just straight up bro it's all business like we talk about the talent and all that stuff and people complain oh it's not about talent or talents only this much but in some ways it should be that way when we're talking about the music business and money going behind things to get things at scale so what you'll find is people don't want to spend time like with people who don't have their your teams together right because they aren't going to be able to be effective there's a lot of artists that have great talent but then they're lazy or they don't have money at the time and then when they do get money the team stuff isn't together when the team is great the money's not right there's it's a lot of that and just missing those connections I see that with more people and just even think about my own life in general then oh it was the talent and maybe even not even necessarily having a not having a team is really just bad time in a lot of situations but you'll see people like I remember with a designer a lot of New York DJs were mad designer or felt away about designer because Panda blew up and it blew up on the internet and when it blew up he was going everywhere except for really with New York DJs and New York DJs really did help support that song and help it go to a certain level or continuous training so when he went to the Breakfast Club for an interview they were talking like they were like yo man like you know you know we were feeling on the way and a lot of that was a sentiment of a lot of New York DJs and what stuff blows up that fast and you don't take the time to build a relationship that puts you in a bad um position that's one thing and that comes back to the business the connections or the team's ability to execute so if to me it's far more business than a lot of this other stuff and when I'm saying business I'm not even just talking about money it's really just the ability to execute right or not being allowed to execute because you're in locked up in contracts like it's too much I see too often people talking about all this person's fell off or blah blah blah and it's really you don't know this person can't release music for the next year and a half because they're in a contract or you don't know this person just decided hey I'm I'm gonna chill for a while and maybe that wasn't a good decision for their career you know I want to have this baby or you know whatever the situation is I'm getting screwed over or I'm depressed whatever it is but a lot of times it's things that affect the way business things go business wise and it and it just goes left um let me see Dagan I feel like yes because people beat for other people on top songs can you make a video by our artists I see that question like 50 times are there any more what's up man my name is Lee Harris I just wanted to let you know my name you gonna hear about me soon all right Lee let me hear about you bruh I feel like I'm really getting a fan base what do I do do you really gain a fan base mat app or matap however you say that if you're really getting a fan base it's in your best interest to do one ensure that you have people to move with you while you scale some tighten it um team or just start looking into that as a situation but two figuring out how to capture that fan base and and um stay in touch with them especially while it's early on so those people can remember you as you build up and remember how you treated them and made that close connection because you got to make that close connection until it gets too hard and you got too many of them and then it's just weird and you don't know which friends fans are trustworthy or if they gonna hug you or do some weird stuff or stalk you you know what I mean so you got to make that connection now um and that's that extra work like answering dms and things like that trust me it gets hard to answer every dm after a certain point my rap name is lil noodle all right noodle the rapper that's an interesting name rest his team off by playlisting and pro and grand promotion that's dope man I didn't know that that's cool if rest his team offers that I might look you know whip out a track or something like that and tell rest to put me on hardest moment is when you're you're the closest and that usually is never talked about I have sold over 100k hard sales millions of streams major fact etc the last mile is a killer let me work appreciate it Chris Porter how come you sold so much like you need to hear more about that story man put some more in the comments oh shit it says I don't really feel like I'm gaining a fan base that's what my tap said look breadwell yeah that's I don't know enough of like about your whole artistry I actually answered up what else do we have okay one more because I like your responses what is one of your favorite branding marketing campaigns you witness unfolds successfully and unsuccessfully kind of two one of each uh right at the top I'm just have to go with tiara wax whack world project just because of the attention to detail I love stuff that spends more time on the creative so you have to do a lot less on the back end all right she like the fact that she took the one minute song thing which I predicted in the video that there are gonna be artists doing stuff like that and made it a whole album out of it and people don't understand it's not because she had one minute songs that made it popular and such a big name or a narrative it was because she did a whole album of them and that became an interesting narrative because there's a lot of people who have one minute songs but when you actually own it I just talked about that with the 21 Savage right she'd made a whole album with one minute songs and now and then she was able to own it as an album and push that narrative and talk about it and create a talking point because I don't y'all gotta realize these journalists you might have like a journalist or a writer or whoever media outlet take a narrative that's really good and then your favorite but most of the time you can't really gamble on that so you have to say what's going to be that thing that I like to that I want people to know and what's going to spread and be an easy snippet for people to share or remember and somebody having an album of them 15 minute songs of one minute songs then that's very memorable so you intentionally decide to share that narrative and then get other people to repeat it oh so they know you're the artist with that of course obviously it was super creative in the way she went about it but basically because you have one minute songs you actually had 15 music videos they were full music videos these weren't teasers on instagram they were full music videos because the song were only a minute long so I like the fact that it was so transferable to different mediums let's see do you think tiktok or similar apps will last or are they just a part of the trap wave nah they're not a part of trap waves they will definitely last I think those things are far underrated and I'm gonna leave it at that for now they are underrated there might be an evolution that comes out of them into some kind of new app that's more I don't know sustainable people aren't using it as much for business business so the thing I don't like about it is it's reliant on the fun the hype the novel portion of it so until it figures out how to find fans until people figure out how to utilize it for business and build brand on it that's what makes instagram stay and what made it so much more powerful than snapchat snapchat is obviously powerful in itself is dope but at the end of the day everything is disappearing so although that's cool for that and that whole idea when you look at instagram it allows you to build a catalog it allows you to build a brand right you put you do work and then people come and then they could get like I might discover you tomorrow I see your page and I get to know about know something about you is building a resume that catalog portion that's what people love music all right we discover an artist we've been doing their content the idea of building a catalog whether that's visually audit you know auditory whatever you know I mean music that is such a powerful concept let me see hey man I'm up and coming artists out of Rochester New York I was wondering should I drop my singles on Spotify through distro kid or YouTube um this is elite fitness yo we're just dropping on both um Spotify and YouTube what do you mean through distro kid or YouTube YouTube has a distribution service is that what you're saying because I'm not aware if it is but if you're just really saying should I do it on Spotify or YouTube uh okay I see what you're saying should I drop my single on Spotify using distro kid or should I drop it on YouTube why not do both honestly yeah I don't understand why you wouldn't do both if you can I don't know if it's like a financially strapped thing but why not yeah go ahead and put it out on both people gotta realize so even when I I talk about focus and things like that you can put your music on every single platform if you want to but the idea is focusing your marketing on one at the beginning too so people can still discover if it's a different place they like it cool you capture them it's on apple it's on I don't know uh these are something like that but I might only be pushing my campaigns on Spotify so I get most of the attention through that way but I capture those other people who just happen to look for me on other platforms you gotta remember that for the most part wherever you push and create attention around that's what people know they don't even know the other stuff exist unless they actually love it enough to go look for the other stuff I want you to listen to my track where I'm in his opinion I'm not listening to tracks right now man let me see I I drop I'm about to drop a single I have a plan but I don't know if I should put the money on myself and do my own ass or should I pay someone okay this is Kion Nick well I'm gonna tell you one thing I'm actually about to drop a Facebook ad course very very soon bro um because people haven't asked me about this for so long I'm gonna drop something like that uh so the idea is for you to be able to save money from having to pay other people and be able to get the most out of yourself or at least know enough where you hire people who actually know what they're doing because a lot of people are hiring people who are really learning on their money and it's cool everybody's always learning but you know like wasting the money that's a whole another thing but I would start by maybe trying a little bit yourself at the beginning like a hundred dollars two hundred dollars I don't know what the money situations like for you but if you can at least get a feel a taste for it it's good for you to know a little bit about Facebook ads even if you know you're not going to be the person ultimately but in this indie culture this DIY and just you starting in a situation without a label go ahead and get a taste for it and once you get a taste you'll know if all right this is something I just shouldn't be doing or I need to go educate myself more before I do it then make a decision the court accordingly Bryson Tiller was 30 something working for UPS when he blew up Bryson Tiller is over 30 nah oh UPS UPS my about tripping and yeah yeah yeah he was working for eb I'm about to google this right here bro ain't no way god I believe Bryson Tiller was 30 let me see how oh right man it says Bryson till his 26 year old right now man what you talk about tripping hey but google ain't saying google always tell the truth but right now i'ma say say google it's two against one man you got to prove to me that a 30 uh let me see man y'all comment too fast how should someone drop a debut single and two or three singles after that to make the album sell and go diamond bruh look i might be going like that it's it's way too many when we're talking about diamond there's a lot that goes on goes into that so i might i'm gonna keep it more realistic and just say um if you have when we talk about a debut single you need to be thinking about that and pushing that if it's really that song that song you need to be pushing that thing for a good minute after you drop it one to make sure you get the most out of it because a lot of times people move on to the next one before they got everything they could have added that first one and two you need to learn more about that process so you can apply that process to the later singles so you should look at everything as get the most of it as i can and then also learn so i could apply what i did from the first thing to the next thing every single single instruction should look like that that's the best argument for me too for our new artists not to be dropping full projects but me i'm not the person who always says don't drop a full project just drop singles i know it's popular all that to say that because you know today is built on singles a lot of times but at the end of the day i i believe it's pretty much irrelevant because if it's dropped if nobody knows it to me it's not dropped you know what i mean so if i drop five songs call it an ep if i only focus on one song that one song will bring attention to the rest of the songs these other songs really don't even exist at anyway and then maybe four or five months from now i might decide to push one of those other songs who cares when it was released really you know the the industry is looking a little bit more to release more than a lot of fans fans might just hear him like oh shoot this is dope you know you can create buzz different ways i understand a lot of that stuff comes down to preferences and brandy type but um what is this zero to 30 what are they talking about i ain't too old at 52 savage what y'all bro what y'all talking about i missed it are you experienced with google ad words yeah i got a little experience you know i'm saying i mean i i started on google ads man back in it's probably been oh 2010 it's almost 10 years now man playing with google ads one way or another but i don't use like anything i've ever done with music i haven't really used google ads that much to be honest um talking about the like seo search banner ads for too much i've done the youtube ad part of google ads but that's about it let me see it's 26 to old to break as a new artist hell no man hell no specifically as a singer especially not as a singer bro you straight jz didn't start popping till he was like 26 like even dropped a reasonable doubt i think you know a lot of these people are older man future was pretty old when he started popping popping two chains i mean there's singers out there too i just can't think of the names like i can't even think how old is roe james right now gotta give me an idea of roe james let me see roe james age the james is 31 i think it's only been about let me see what was the name when did permission drop that was the one where he really kind of pushed through permission dropped sorry i gotta get these back straight in my head 2015 yeah four years ago so he was 27 when he started moving look at people like anderson pat well i mean uh he he'd been moving pretty heavy for a while but that last project of his is amazing i have a question how late is too late to make a music video for a track i mean it depends on what the track did if the track didn't really do that much then what does it really matter i mean is it worth making it that's the first question and if you think the music video will add to it there's a lot of times where some songs need big music videos to contextualize them and bring that vision of life so it honestly could be a huge benefit no matter how late it is after the song drop it could be the thing that actually pops the song now if your song blows up and it really does something then i think the clock is more ticking on whether it's too late or not like oh you know you got six million people listening to it regularly and then you want to drop a music video 10 months later okay but the other way around you don't have that many listeners almost any time it's really a matter of your resources every look everything comes down to this what are your resources and the quality of your music and just leave it at that like of course you got to yeah what are your resources because that determines what you can do you have everybody has to make a decision based on the resources that you have available to do i manage artists bands musicians none of that man i've i've been very close to it and when i that's not something i desire or ever have desire to do man it's getting hot but i've been close to it where you almost you know you might have considered me a manager like maybe three four years ago or something like that for short periods of time but it was more so just helping out uh intensely dang i saw a comment it looked like it was gonna be good and then just disappeared let me see if you are 26 oh that's way too young you should wait two years by age six that's a perfect age y'all wild good music doesn't care about age nope like especially when people hear songs if it's a good song man like and i just hear it on Spotify i'm not thinking about when it just come out let me go look at what it came out you know like that a lot of this stuff man like people worry about because y'all are too close in the process and y'all are over thinking some of this marketing brand and stuff all right like don't do that or y'all are in this world where y'all are always talking to people who are judging other artists and and and what you should you do and you're thinking too much about that stuff but the average fan the average fan don't care about that stuff just like this whole industry plant plant stuff that's why i tell people to stop worried about it doesn't matter it's like it's a waste of your time to pay paying attention to somebody else's process and trying to judge what they are are they quality or not to you are they real or not to you are they credible or not to you because the fan does not know the fan doesn't that the general consumer fan like it was this seems like it's a big world because you're in this bubble but most of the people are not aware most people haven't even heard the term industry plant i challenge y'all like go around and ask a lot of y'all friends that aren't like your friend friends who might be in the business stuff like that go around start asking random girls hey like do you think i don't know Lil Nas is an industry plant do you think rush is an industry plant or or anybody they've uh uh uh accused of that and they'll be like what's the industry plant it doesn't matter it doesn't matter like it's really just a different way of having resources and getting your way to the top stop judging how people other people play the game or get to one way you know there's nothing that's outside of you know values and integrity like what's what's the problem if i have a rich parent i'm not going to be like don't spend your money on me for me to be successful you know what i mean like or try to act like i'm not rich i'm gonna use my situation to get where i go everybody's supposed to use where they are and flip it in to make it bigger not try to go down to a piece of people that's like stupid ego stuff um what's up sean i appreciate you for driving knowledge consistently i wholesale real estate and just at least a warehouse space i also am an artist just starting out what's the best way to promote are you out here wholesaling dog man jacquory and i were talking about that what jacquory was telling me he was interested in that man wholesaling is it sounds dope honestly i i just really really deeply learned about it probably well last month when i was speaking at a conference or maybe that was earlier this month how do you start though bruh like the how i start question like it's hard for me to answer honestly man you gotta just watch the videos and kind of based on your situation get a little bit further down the role and i have a specific question then i could tell you but just start with getting your music right and getting other people to hear and get to the judge what your music sounds like i don't like saying the same question but i keep getting skipped what's the same question oh how do you dang bruh they keep as soon as i look forward they should disappear how do you choose the artist you interview uh how do i choose the artist i interview most of the stuff has happened pretty much organically man that's it i really try not to interview artists like that but most of the stuff has happened organically that's all i can say um like i can't even think who's an artist i interview i got one that hasn't come out yet and that was me knowing them or knowing about them for about probably like six months i remember i did moxes when i interviewed moxes that might have been the first artist i interviewed well outside of ryan leslie but i think nobody's questioning why i interviewed ryan leslie but i remember moxes he was in the comments and i just remember he was adding a lot of value in my comment section that back then and the things that he was saying resonated with me i liked the way he talked and then i just clicked through his page and start checking him out every once in a while and i probably was keeping tabs on him for maybe about maybe like three months and then i was just like yo bro you want to do an interview because i think what you're doing is something people can get value from and it was that simple you know what i mean most times when people ask me for an interview like well yeah it's pretty much gonna be a note because i need to see value and i'm asking for asking people i'm basically i see something and i want to help that thing get expressed to the audience so they can get that value and hopefully there's some other things that i can get out of it that are a particular space in the audience oh this thing went out i don't know it's still out okay cool because you gotta remember like i'm not a journalist like i'm not right i'm not trying to interview oh big people or big brands or something like that for clout you know what i mean or to land the big interview i'm literally just curious i feel like i want to learn something for him there's a lot of things i just selfishly i want to learn something i see what they're doing i just want to learn i want to talk and it's that simple i don't get too deep into that kind of stuff honestly yeah since i'm up well if i was reading one now like that my own station how much would that cost my own station like a oh have you on my station like a radio station i don't know man hit me up yeah i like i got to know more about that situation in general but just hit me up you are a legend thanks for putting this info out for free what you know man hey man appreciate that dang man your name is wadner etienne i don't know if i said that right man but i appreciate your comment bro ryan lezzi is so smart bro smart yeah ryan lezzi man i really appreciate what ryan lezzi does man his approach and combining the worlds of music and technology and the fact that he saw value in the impact that he could make through superphone versus music and it led him to make like move into superphone it's been more time there because that's how i have been starting to lead my life over the last few years where i've been working a lot of things i used to do so much too much and then i started realizing the areas that will have the most impact and follow those can you do want a nipsey i did an old video on nipsey i told myself i was gonna do like two videos on nipsey in the last month i just got so much going on right now man um and i when i do nipsey i want to do it you know what i'm saying like i don't want to just throw a video do some commentary just to give views or like all that kind of stuff click bait or nothing like that just because he passed i i really want to spend time and sit with that and make sure i i do it justice um who's the last artist you became a fan of and how dang i wish i got that's a good question the last artist i became a fan of well one i would say anderson pat just because i i knew of him and i i took i kept tabs on him obviously and all that stuff but i didn't become a fan fan until his last project to just drop ventura um but let's just let me think about somebody that's new like i didn't know him and then i just became a fan oh man i feel like i suck at this question man whenever people ask me about artists it's like when i would sit down and watch a movie and i forget all the movies i wanted to watch i can never think of the artist unless i'm just listening to him i'm gonna come back to that who's the last artist you became a fan of and how dang yo if i had 3k to push a song what would you recommend me if you had 3k to push the song what would you what would i say do with it uh once again let's start off and say it's a little contextual but if possible i would start with some playlisting or to the safest thing i would say if if it's high quality playlisting i would just say playlisting outside of that man you have to be very selective with influencers not only because of you know scams or influencers on that don't actually have influence even when we're talking about high quality influencers we're just in a space where instagram particularly because that's what people think about when they're thinking about influencers a lot of times when we're talking about instagram is getting suppressed so much there's a lot of pages that had extreme value but these there's pages that are dropping their prices because it's just not having the impact like they know and now you can't charge because you're not getting those views and it's not because the posts aren't high quality it's instagram is putting it to where you really have to notice facebook ad game that's why i'm really working on getting some facebook ad stuff out to y'all um real soon um but there's some other things well well well y'all better i'll get on into that on some videos later on uh you did a video about dominic fike and i fell in love with him wow that's the answer that's that's probably the answer that the last artist i heard and fell um probably it became a fan of it was dominic fike and it's so funny man so because i remember someone was like yo you a sellout and you know you obviously got paid for this interview um you want to know how i found out about dominic fike honestly so dominic fike was mentioned in the little pump plan article and most people focused on the little pump plan and i was just like it said something and i was like who the hell is this guy so i looked him up and i think the first thing i came across was jade a pinkie and i was like oh shit that was that was hard this dude looked a little wild you know in this video but i was like that was hard and then i like read his story i think and i heard something else and i was just like yo all right i'm kind of rocking this let me follow it and then i started paying attention and then when i saw his range and it was a legitimate range like that's diversity diversity where like those will be two completely different fan bases and i hope y'all stayed and watched the tj's dj's interview the tj Chapman interview b.o beach manager if y'all have not watched it i'm gonna take a snippet of that and drop it later and do a whole like talk around that but y'all have heard me talk about diversity if you haven't watched that whole interview there's a part where he talks about the struggle and hardship that b.o b goes through like just because of his his level of diversity his for real for real diversity it's like it's not all berries and rainbows and all that good stuff like people have romanticized diversity people have romanticized um i listen to every type of music most people i know do not listen to every type of music and there's nothing wrong with that like you know like but it's cool these days to say that so i understand let me see i'll send you ten bucks to listen to my song from 2013 bruh i don't know about that bruh um really want to take advantage of that and have a quick conversation wish you the best solid and i miss some of what you said how do you mark it so slowly without blowing up and going viral ooh i like that question i like that question that's terri lee or terry oh terri lee that makes more sense terri lee i'm gonna say this again how do you mark it slowly without blowing up and going viral bet so check this out one you be very attentive to a core demographic right and when we talk about knowing your niche we talk about really knowing your niche and or really understanding what you provide and who will like it so either you see a market and you know how to play to them or you're you play something and then you know how to find people who like that but and the way you stay in that place is going deep you go deep with those people to the point that it won't really interest people outside of that and you do that and you work them you work them you work them you let that that relationship intensity increase you keep giving value to them that connection grows and only them are knowing about you and they start to wonder how come you're not blowing up and then from there you might add enough right of people that you speak to so i'm gonna give you all an example that's just easier for you to understand because i know it sounds a little conceptual people ask me a lot of times how come my channel doesn't have more viewers and i don't i don't overthink youtube for one um i i never was trying to like like i never even thought i don't know a lot of the artists were really care too much for this information not in the way i was doing it not originally at least but i'm not for the bs if y'all pay attention to my page like i don't really talk about the gospel or like a lot of those other types of things so obviously every once in a while though i'll say you know what i want to boost the following or i might focus on on something that might go a little bit more viral just because of the topic right so you'll have something like a metro booming video or a dominant fight video or some of these things that go viral but it goes viral with the audience that doesn't necessarily care about the core message of this channel that is education based all right that's when you see people come in and say oh man he's deriding these artists no i'm or he's deriding this artist no i'm talking about the things that were successful with them to educate other people i say all that to say that at some point when i have certain music right you can call those a hit song some of those videos that go viral those are hit songs after that for a given period of time i'll do videos that only people who actually give a fuck about the actual information the real information for you know like so only they will care about it so i might have a hit song but it's like all right cool that's that's that's there but now let me make sure i focus on just the information so i can read i can weed out some of those bs's or some of those people who are just general fans that misconstrued or they don't understand the page so i try to keep it high quality people you know what i mean um high quality so that's either do my subject matter like so you attract what you put out um that's probably the best way i could say it i hope that was clear i don't even plan to explain that right there but i watch triple x and ski mask perform on a park bench in front of 25 people hunt with beginnings dope what do you m kion what are you talking about what do you mean what i mean it's been a minute since like you probably wrote that a minute ago i don't know what the last thing i said thank you i was so confused but terry got it much love to you man for show for show i have 500k subs on the other channel and want to do music but how do i do youtube and music without the corny effect jordan bro you gotta like know what email me man email me go do the work and email me and then i need to look if you really have 500k on the channel i need to see what you have 500k for you so you see what i'm saying and then we could talk about how that translates but i don't like i don't know if you're doing vlogs i don't know if you're doing print print videos i don't know what you're talking about don't forget little nice ex got his game from here though hey man i mean i can't say i don't know what exactly he got from him but i i saw he did comment and funny enough i was actually looking through some old videos for a project i was working on and i saw a comment of his from like six months ago on one of my videos or whatever um and you know that was obviously before he blew up so yeah i don't know exactly the things that he got from the channel was but he did say thank you and i just appreciate him saying thank you because he didn't have to do it um what happened to triple x video you released a while ago is gone that is a fact it is gone um it it look it'd be that way bro it's just gone halfway that situation was halfway me there's a lot of videos that are going down that that's we'll be talking about that more soon um but that ex situation that was just a trickier situation and yeah it's harder to have talk about that on a one-sided video chat but basically where he was not everything that he had going on although the video wasn't done with that intention because it was it was true there's a lot of people who misconstrued what the video was done for i didn't want understanding media had worked i didn't want people to take it out of context and apply to him because of the things he was going on i had going on that was like courting everything like that because i don't make videos for a lot of that uh that other stuff that bs and i'm happy i took it down i'm happy i took that one down most videos i don't take down they get taken down or other stuff happens but whatever will this be posted will this be posted like this this uh live chat yeah might i got like i'm gonna do this for like 10 more minutes uh shon how do you stay motivated you are always going so hard don't you get tired and want to watch a movie or something man i don't watch movies bruh i don't watch movies uh but no no i watch movies every once in a while but i like lighthearted stuff i work so hard i do work hard but i've been working hard for a long time and what i've been trying to do is work smarter than hard you know i'm son um i stay motivated it's really just a discipline and have it a lot of times discipline is the game that i play with myself and you have to think about it that way and then i also create structures over time i start to pay attention to my own self self awareness is everything for me and i try to create structure around myself that acts as insurance for my own shortcomings right so i create you have to create deadlines for yourself you have to um if you know you're weak in one area you have to make sure you're hanging out with some other people that might be able to compensate or you hire the people or you hang or you tell somebody to like watch out for you in in this space um whatever it is or i might start my day if i know i'm lazy about this i got i make it the first thing i got to do today so i get to the fun stuff later but i've gotten to the point where i literally list everything i'm gonna do for a week all my goals and then the order of prior the level of priority i got first second and third priority um throughout that entire week and then i still wake up well before i know before i go to sleep i try to not every day but i try to write the three most important things that i need to do the next day even in my list it's like six things long i at least if i at least get those three things done then i'm Gucci and a lot of times those three might not get done depending on how things go but you know that is what it is a little nice it's on the clock right now academics tv hey man um it's a little nice on the clock um i mean i think all artists are on some sort of clock in terms of a general perception i think it's really going to be interesting what he does i i see the talent there that's what i like about Lil Nas the fact that he can go off of so many i've heard so many various songs that he's flowed on so well or felt like he was really he's like an actor you know i'm saying like he does a lot of different genres or sounds to the point it feels like it's genuine authentic you know i'm saying but it's kind of like a lot of song writers or really musical people so those are people who are usually in the background and writing for other people because they can i could say oh i want to write a song for you for yana and put myself in a rihanna space you don't really see that as much and be successful for people in the front of the scenes unless they they know how to navigate it you know it's a it's a risky game so i'm interested i'm just watching i wish to do uh all the success though i i like the way he's carried himself and i keep hearing a lot of positive things about how he carries himself just being respectful and stuff so i wish to do the best andy from elana you know i don't know if he from the cater or not but even if but you know he from elana so i support um and the biggest thing is old country road old town road it doesn't seem like a sound he's going to repeat right so it's not like he's building a new genre or trying to keep speaking to that space sounds like he's going to be going in different directions almost with every song so that can mean making a lot of hits but it might be hard to build a fan base fan base doing that so we'll see we'll see um book of the week man look we're gonna start sharing books a lot more i i i think i've said this before but i literally stopped reading at one point and i used to read like a lot a lot but i felt like i was reading so much that i just needed to actually apply this stuff or give myself some time to codify and materialize some of those things but i just started reading back this year i told myself i was gonna do once a month um but i think that might go this it might end up getting back to like three a month honestly i put a um i i sent the email man also if y'all are on my subscriber list you know i mean my newsletter y'all need to find that um because uh i sent seven books that artists should read and they aren't all like music business books or anything how do i find a good manager so i don't get robbed by them but that's a hard question man for real for real the best i could say is if you found somebody and you're about to come into an agreement with them you really just try it need to like do a background check just like these jobs right see if there's other people who can vouch for their character because that's the thing outside of the talent the character is huge jason derulo the next michael jackson what you mean he about to have in a lego or something but you nah nah nah all right let me be serious jason derulo i know he's nowhere near comparable to michael jackson and i'm not saying anything as far as his talent um it's really just when you think about the enormity of michael jackson the amount of influence he's had on the marketplace and jason derulo just doesn't have that influence um he's dope has a lot of pop success for sure but like when we talk about michael jackson i don't like when we compare people to mich people like michael jackson and stuff because it's it's unfair to other people um but i could say the closest person to michael jackson was or is chris brown he could have really got up there but the tattoos the whole rough period i'm not saying that he shouldn't have done that stuff because you know your life is your life do what you want to do like just because other people see stuff for you doesn't mean it that's what you should do that's just what they want but just talent wise like a good lord i do this ridiculous chris brown is and because he's like he could dance but he also has athleticism that michael jackson didn't have so that part is already a thing in itself and he has that that it factor um how to blow up a song by tiktok man you gotta you gotta do a challenge like there's challenges they let you do or you gotta pay people just pay a lot of different influencers and and try to hope it catches on it's kind of that simple how do you create so many videos do you have a team like cameraman editors in a system do you batch record the work rate is crazy or expected jonathan boy um hatch as much as possible whenever i can um sometimes that doesn't work out like i want to but i i'm getting pretty disciplined about batching i'm good at that and i finally got video editors last august so it's been about eight months now and i still videos myself um but up until your last august i was doing like everything everything everything and i had to i everything that i'm doing now is so i can figure out how to keep giving value and give more value so things don't become redundant and so i can continue to evolve so just keep a lookout man just keep a look out y'all hear from me real soon how do you let me see i want to listen to one we don't mind you ever think about swooping in and taking dj academics place in the hip hop industry brah chill um i never could take dj academics place in the hip hop industry he he has thoughts that i would never have you know what i mean and he has a fan base that's legitimate and he built it his own self you gotta respect that but uh you know what i mean like i don't even like to talk about that kind of stuff honestly there's a reason you don't see that stuff on the channel i don't even like to talk about the things that he talks about like even in my real life like i got friends that want to talk about stuff and i'm like and this is it sounds like gossip let me see i chasted darulo y'all stupid what i have to k-pop is taking over yes page went through k-pop man i've been following k-pop uh k-pop i got a friend from dang i just forgot where she from she's going whatever i'm going to her wedding anyway but um she introduced me to k-pop probably in 2012 maybe 2010 11 but and i've been following it since then i love what they do over there the fan bases are ridiculous now like we think that people deal with fan bases over here like the amount of consumption of k-pop artists like y'all gotta look that up it might be an artist i might do a video on that just cuz one day but um it's artists that are they feel like they trapped in a cage for real for real for real because fans want them five days a week like in person tours concerts like five like it's it is ridiculous in completely different level of culture and um fanaticism winlee from new zealand here i am crafting my work when i am ready release can i still build a fan base without having an ep 100 percent bra you can't build a fan base without having an ep you can build a fan base with a couple of songs like even if you have one song just because you only have one song so i because i know we kind of lude to this type of subject a lie and i might even have set it straight up like you can have one song and actually get a legitimate fan base but the thing is it's probably not going to be just from the song itself because the song might be bigger to you if you do it that way you have to have a song if you have one song the fan base needs to come from the brand and how you express who you are like people what people really sleep on so much from triple x is a lot of his branding his fan building was from him not his music yes his music was had a quality that people liked and it connected and people something but he would him connecting as a person and and his interviews and the things that he said that he you can't even say on songs what was where he really connected and created a brand that's why he's a legend more of how he represents himself outside the music than the music itself and i stand on that how do you get inside about the music industry um hey man you see the research where i'm talking to people it's a combination man like it's it's whatever um like so a lot of it comes from just business in general like understanding business in general sometimes it's not all like if you understand business is not really so it's not that big of a mystery a lot of times when you understand certain things about business because you're following results not a lot of this this fluffy stuff right like you're looking at kpi's key performance indicators when this happens this happens or how do you like go to the source not looking at all these symptoms so that's one thing and then sometimes yeah i might have the opportunity to just talk to people i might run into somebody and get to ask them a short question or they might talk to me or whatever there's there's various situations um when it comes to various videos but there might be one on a video where i'm telling straight facts like i know for a fact i might have talked to somebody and then people will be like oh man this is just your opinion cool it is what it is i don't need that validation no no facebook group guys hey man i i have a group that i started you guys have a um let me see i have been doing facebook and discord but now we're just gonna stick with discord because facebook i don't like the experience i wanted to be like i was really looking at discord or reddit but you know reddit is that's just a whole another situation um i got more control over discord so uh you guys we're gonna start chopping it up on discord a little bit every once in a while doing some special shit you should be a music consultant or start your own record label i am a music consultant but no i i'm not interested in a record label that's too deep that's too deep i like my position in terms of just talking to people giving value maybe some project here and there but um i'm not interested in that level of involvement in certain things um let me see all right two minutes do you meditate and believe in the law of attraction last time i'm asking this is the first time i seen it good time good thing you kept asking you attracted my answer to this question gabriel man i'm gonna try to say this last thing just cuz cuz flintus man i know i messed it up but um no i do not meditate i have meditated before i tried that as a before a period of life um but that doesn't really work for me i'm as much i'm not saying it doesn't have any positive effect but overall what works for me is is getting up for something and actually enjoying and having a vision a bigger vision and that's what drives me and keeps me more in that space and my biggest problems have been in times where i really don't know i didn't know what the heck i was doing i might have been busy doing a lot of stuff but there was no personal vision i had for myself so i'm even when i was succeeding or i'm helping a lot of people where i'm doing this or that it's like yeah that's cool everybody like oh shon you awesome and you're doing this and doing that but but me on the inside i'm like but i don't know where i want any of this to go or i don't know what i want as a larger picture i don't know if i want to if i want to market for artists i don't know if i want to have a a labor i don't i don't know if i want to be in music in general right or i don't know if i want to work for somebody i don't know if i want to be an entrepreneur like when i have my minds all over the place like that that's when the biggest problems like occur as far as yeah um yeah that's when the biggest problems occur like meditation is my meditation is focus that's my meditation and i guess that's all i mean really isn't that what you're trying to do right so if i can focus on working out or if i can focus on building this company right that i'm i'm pretty much good for me personally that's why i like basketball too like because i can just play and i'm i'm focused on the game i'm in the moment ooh somebody talking about something i don't know what kind of back and forth y'all have two more questions i just met and submitted a song to coach k didn't get a response but i'm working on a better song to give him next time i'm back in atl that sounds dope official yaba however you got to run into coach k um you know obviously he's killing game videos have been incredibly informative i want to thank you for your content appreciate it it's uh more or moray i want which one is that i wonder do you have any ideas on finding an audience in the u.s if there is a language dialect barrier like Jamaican uk accents first for example from akim or ikeem smith yabra playoff of it i represent that other thing for them and be the person that stands out like you be from that place and connect with them that way play that up a little bit and then make dope music using that image because there's a romantic size um romanticization that's probably what i meant to say of the other the exotic all right like you go to uk with a english accent don't nobody care you know what i mean but over here is some girls that are like yo your accent are you or if people just like you sound funny it's a it's a mechanism to stand out you just got to figure out how to own it and not just have to yeah you just got to figure out how to own it see i got one i don't know how would i do that i got one song trending on every platform but i can't get the rest of my music to pick up on the same audience for some reason how would i do that well one what if the music is trending on every hop of on every platform that i'm assuming okay it's trending on spotify then you use a platform something like hyperflow on distro kid get it back out to the same people when you drop another song or you can use facebook ads if you're able to get out with those if you are have some mechanism to collect the data on whoever these people are and then retarget them those are the main things or if you get them picked up on any particular playlist get another song on those playlists you have to figure out a way to find out who is listening because then you can get another song back out because you can't just say oh i'm going to market this other song hard too because there are so many people in the world one million people might have heard this this song but you could be marketing the next song to one million other people that never heard the first song and next thing you know this is like a one hit you're you're a one hit wonder in two different categories you want to keep delivering value to one group of people as much as possible or as many of the same people as possible all right last question last question bro you on like a hundred playlist man yeah you gotta you gotta sit down and figure out how to get on some reach out to those playlists bro reach out to those playlists and see how you can get another one on there is it just me or all these questions or something people should be asking themselves i don't know bro should you be asking yourself that question thanks for the info even though you didn't answer my question i feel like i got more answers no problem hey man all right man um hey man you better put it in the put in the comments jp put in the comments real quick i'm gonna give you one shot all right cool well we done man good sitting with y'all y'all have a good one bro it was fun i just had a little bit of extra time i wanted to chop it up with y'all yeah peace once i figure out how to actually close this thing down i guess i should say hit that subscribe button