 In April 1947, in a little Swiss village, a small band of economists met with plans to rewrite the global economic story and they called it neoliberalism. Their method was ingenious. They described each economic actor with a set of such powerful traits that the rest of the script almost wrote itself. In the 1980s, when their laissez-faire story was finally put on the international stage, the plot was loaded from the very start. And so for the last 40 years, we've been told that the market is efficient, so give it free reign. That the state is incompetent, so don't let it meddle. That traders win-win, so open your borders. That the commons are tragic, so sell them off. That society, well, there's no such thing, so ignore it. And that the household is domestic, so leave it to the women. With such a cast list, the triumph of the market seemed almost inevitable and it's been driving us into social and ecological crisis. But we were also told that finance is infallible and that was so clearly disproven in the global financial crash that it's called the rest of the story into question two. It's time to ditch this outdated neoliberal script. We need a new economic story that's fit for the 21st century, one that puts the economy in service to life. So how should that story begin?