 I love Amazon. I would live on that site and never leave home if I didn't have to. And I got a fish that said one of my orders wouldn't be shipped due to the client credit card and I clicked it. I tell everyone, every client I have, you open up a browser, you go to amazon.com, you log in, you check it. But I was stressed, I was running late for a flight, I wasn't thinking critically and I clicked a link, right? So the saving grace was that when it happened, the minute it happened, I knew exactly what happened and I was able to fix it with no repercussions. So where I think there's a value in knowing this and why I tell people to know this is that even if you do end up falling for something, even if that does happen, the knowledge is gonna save you from long lasting repercussions, right? So you can stop a lot of the attacks, but you also could stop the after effects of any attacks that you did fall for. In addition, that this helps you realize when someone may be being malicious with you and not being real, right? So in the case of like, let's say dating or something, you may be sitting in a bar and someone comes up and starts flattering with you. I mean, this happened to me in Vegas, okay? So in Vegas, this happened to me, I'm sitting at a bar and Caesar's Palace, right? And this unbelievably beautiful woman walks up to me and she's like, hey, what are you drinking? And I said, ah, whiskey. And she's like, is it good? I'm not really a whiskey drinker. I said, well, I'm a huge whiskey fan. So if you don't like it, you probably should get something else. God, I would hate you to waste your money. She goes, ah, I trust you. Now she orders what I'm drinking, right? She gets it, she tastes it, he goes, oh, this is actually really good. And I'm thinking, well, okay, she likes it. That's cool. And then she's like, so you're here for the conference. Now, I think that's a great opening question because there's so many conferences in Vegas. And I just went and I didn't realize I'm falling for it. I'm like, yeah, I'm here for the conference. You too? She did not look like a security person, right? And she's like, yeah, yeah, I'm here for the conference. And I'm like, oh, that's cool. I said, yeah, well, that's like 30,000 people here. So I haven't seen you yet. She's like, no, it's no big deal. She goes, it's just been a long day and I'm really stressed. So I wanted to come down here and get a drink. I'm glad it's quiet right now. And so we had a conversation for five minutes and all of a sudden she's like, so, hey, do you wanna go to your room and maybe just relax a little? And I didn't understand the question. That's how dumb I am. I'm like, yeah, I'm about to go do that. And she's like, well, I can go with you. And I'm like, oh, no. I said, no, I'm married. I'm good, I'm fine. And she's like, well, you don't have to wear a ring. I said, oh, yeah. I said, I don't wear a ring on my finger a lot because I thought she was in security. I'm always breaking into places and stuff. She goes, you do what? I'm like, you know, like the social engineer. And I'm like, then I'm realizing she's not in the, well, I'm like, oh my God, this is a prostitute. I'm falling, I'm like, I'm getting scammed here. Then all of a sudden all the things and I'm like, hey, they have a nice chatting with you. I'm gonna go, right? And I just walked away. But I'm like, wow, that totally, I didn't fall for it, nothing happened, but I fell for it, right? Well, this is where it gets important because people are going to use the tools that they have to get what they need. And if you were in their way and they have a tool to get you out of their way or to get you to do something that gets them closer to where they need to go, they're going to use it. This is why this is important to learn these things. It's much like with marketing. And anytime that I discuss body language and stuff, there's a lot of things that ties to marketing and you're gonna see something, an image, it's going to heighten your emotional state. So now you're engaged and then it's gonna ask you to do something and then there's a call to action. It's all the same. And the people, when I bring this up and there's always people like, yeah, that kind of stuff doesn't work on me, then you've already been bought and sold a long time ago because you think you're above it. And this is the same thing. And if you know how these things work, well, then you can make better, much more informed decisions that are gonna be better for you, then be run around by your nose because your emotions are leading you.