 Yes, indeed. Welcome back. It is Enterpreneurship Tuesday, only on 1 in the morning on Y254 channel. Your favorite breakfast show. Now for our last interview of Enterpreneurship Tuesday. By the way, if you do want to make any comments and contributions based on even the other guests that we've had here, make sure you do slide into our DM at Y254 channel on Twitter, hashtag Enterpreneurship Tuesday. If you'd like to be more specific, hashtag Y in the morning. On Facebook, we're at Y254 on Instagram, at Y254 underscore channel. And on DSTV, we are channel 376 on Signet 824 on Star Time 54. So do feel free to delve into the conversation. So yes, my name is Hilda Wadidhi. And for our last interview of the day, we are featuring Pimp My Ride. You know, today we have somebody who makes sure your motorcycle, if you like, to ride on the two wheelers or the others. Please today pay attention, pay attention. There are some young people who are making money out of making your ride smoother and cooler for you. Anyway, do make sure you slide into our DM and talk to us. But anyway, Joseph Jagona, please say good morning to Y254 family for the first time. First and foremost, I'd like to thank you for having me on the show. Yes, I'm Joseph and a good morning to everyone today. From BikeMotorGraphics. BikeMotorGraphics, that's right. BikeMotorGraphics, tell me about how this company came into being. BikeMotorGraphics actually is, I would call it a subsidiary of a couple of other companies, but we've been into branding business for a while and the printing business. And it goes to a point where we felt how can we add value to whatever it is we're doing and printing out there. And how can we add value in a more creative kind of way. How can you add value? In a more creative kind of way. It's like an analogy where you can have a cow for the first time and you're so happy to have a cow and it's giving you milk. Then you realize, I can actually make yogurt from this milk. So, yeah, it was more or less, I thought that came by because we were printing a lot of these stickers and drops for bikes. And we thought, fine, let's actually start doing it and actually pimping these bikes, not just with the look. It's also coming to a point where we can actually do the sound of the bike, the lights of the bike, the exhaust system. Also, going a bit bazaar and even probably adding screens to the bike and such stuff. Well, we'll go to the adding screens a bit later. But there's someone who has picked my curiosity and they asked the kind of bikes that you pimp. Basically, we pimp all kinds of bikes, the two-wheelers, the four-wheelers. But our huge target market, even when we're doing our online campaigns and our online marketing, it's mostly the guys who are using these bikes as border borders, the low-end bikes because there's a huge market for that. And you find that most of these bikes are being used for transport purposes. And you've seen, like the way most people will get into Amatatu because it looks good. Yes. It's the same way someone will hop onto a border border and do it because it looks good. It has some good graphics on it. Ideally, it's more of marketing and branding for this Ndudi guys to make them even earn more money by just standing there at the stage and attracting guys to actually come onto those Ndudi's and make a living out of it at the end of the day. Well, there's something I found very interesting, which is speakers, screens. Don't you believe that that might pose a threat to our security or safety? I don't think it's any threat because ideally, even people driving cars, even people in Amatatu are also listening to music. So I don't see what's the difference or what's wrong with someone listening to music when they're on a border border because that doesn't impair anyone's vision or anyone's capability to ride the bike. So was it for the rider or the driver or the passenger? It's actually for both because you find that it's very interesting that we get all kinds of customers and clients. There are those who are doing it for their own personal satisfaction. There are those who are doing it to attract more clients or customers. So it works both ways. And everyone wants to have or drive something unique home at the end of the day. It's more or less like the Amatatu culture, the street culture. If you have a good bike, a bike that's motto, as people would say, bike me motto. From bike, motto, graffiti. So in a nutshell, it works both ways. Okay, continuing that this is fairly new in the market. Like, paint my bike, you know, like paint my ride, whatever. How was it received by the bikers? Let me put it like that. Were they welcoming? Were they like, oh, this is expensive? What kind of feedback did you get? Unfortunately, you'd actually be shocked that it's actually not that expensive. But the feedback has been overwhelming. And the feedback has been so good to a point where you actually feel that we might actually let some of our fans or clients down because there are some people who are all the way in Kisumu, to Kana, Lodwa, they all want these services. And we tell them you're based in Nairobi and it's kind of heartbreaking to them. So eventually, as an expansion kind of project, we want one they have like a mobile workshop where we can actually carry some of these things across Kenya and just make this like an entire kind of movement where like Lodis can just look good and people can just appreciate that. The same way people appreciate them. That is on the streets to a point it gets to an international kind of status. I think Lodis can also match up to the same. Well, that's interesting, but I wanted to ask about competition because it appears you guys actually expanding even more than faster than you had thought. Rather, let me put it like that. So how are you dealing with competition? Have you encountered any competition? For this is increasing countrywide. Have you seen other people try to do the same and how are you dealing with it? There are a couple of people who are doing it, but you see what makes a difference in the kind of work you're doing and what your competitors are doing is the quality of work you kind of deliver to your customers. So I wouldn't call it in terms of I wouldn't say that how we're going to deal with competition. In fact, competition is good. If you're alone in the market, you just get comfortable and you'll have that enthusiasm to do something better, something more creative. So in fact, the competition is welcome and at the end of the day, you really can't pimp all then do this in this country. It's not a one-month job. Alright, I like that. Competition is good for you. Yeah, it's good for me. So let's talk about how you got yourself out there. How did you get yourself noon? As a bike motor, let me talk about bike motor because I've been a serial interpreter in the past. There are a couple of things I've learned in the past. But as a bike motor, I have a very strong background in digital marketing and understanding how to sell a product. So ideally for me, I knew this is kind of a consumer kind of product and most of these consumers are social media and that's one of the biggest avenues to find these consumers. So we sat down with my team because I don't work alone. I have a team of creative guys who come up with these creative concepts and we do the actual work and deliver the end product. So we sat down and actually realized that an online campaign is something that we have to probably invest time and a bit of money in to actually reach out to the guys who don't know us or the guys who want to reach in the future. Wow, interesting. So how big is your team? Now that you have the digital marketing background, how many of you are at bike motor graphics? Is there a company fully fledged? It's fully fledged because you can imagine in a day if you get a number of about 8 to 10 bikes and our principle is that no bike spends the night. We all have to finish. The bikes that come in that day, we have to finish that work. Wait, so this is a 24 hour thing. If I take my bike there with my ideas. Because you see at the end of the day, a person who's bringing their bike, this is the source of income. And they're doing this so that they can probably get more income out of it. So if you keep the bike there for two, three days really, it's kind of inconveniencing to them. So we find that sometimes doing a bike is quite a bit of work. Because it involves a bit of paintwork, involves a bit of design. It involves a bit of now the wrapping of the stickers and also now the finishing of the bike. Because we do quite a number of things. Someone can want to have a spoiler on the bike, customized plates on the bike other than the normal NTSC number plates. So you definitely have to have a team of, a minimum of four guys a day working. On one bike. Not on one bike. Like when you open the office in the morning, at least you have to have at least four people to handle any kind of work that would come in that day. But if the number increases, of course the guys who freelance some of these services like guys who are good at spray-painting, guys who are good at doing some raps on their bikes. So does that mean that you have a headquarters, like a place in specific physical locations? It's a physical location. The business is not your colleague. It's a place where a bike can come, get into a workshop. The bike is secure, it's safe. And the bike is worked on and it leaves the workshop. Well, when you're thinking about how to make this bike, what are some of the factors that you look at? Do you look at the weight of the bike? Like what is it? Do you look at the size? Do you see like, oh, this one can have a screen, this one can have a speaker, this one can... What are some of the factors you take into consideration once I've brought my bike there? Okay, funny enough, you'll find that most of the guys who bring their bikes actually don't know what they want. So you ask someone, okay, what kind of music do you like? What kind of movies do you like and all that? So you kind of get to understand this person more, what they're into. Wait, so you actually speak to the driver or the rider first? The rider first. He comes into the office, he has a seat and you get to know a bit about him, like what he likes. Does he like reggae, does he like hip-hop, does he like... Is he a guy who's into movies? Is he... You know, so you find that even when you look at our page, we do all kinds of bikes. Bikes that can come up with a concept like a venom, can come up with a concept like a hip-hop artist. So once you get to understand that, you sit down, you do the design, then of course you give the bike an identity. So it's such that one of our, one of our other roles is that there's no day we'll ever do a bike that is similar to a bike we've done previously. Wow, so that must be quite a challenge. Everything we do has to be brand new, everything has to be based on a new concept. So you give a bike an identity and you make the rider buy into that identity and he actually appreciates the work at the end of it all. I can hear a lot of he-he-he. I would like to hear your response from the female bikers as well if you've had any and if you've had to paint a female rider's bike because I know their dynamics are completely different. But someone is actually asking about your location. Where is it actually, specifically? The location is just past current shopping centre towards Ngong. There's a place called Bulbul and you see our signboard along on the left side towards Ngong and that's where we are located. There's a building that does the print and branding where we also do our activities and that's where Bike Moto is located. Okay, I hope whoever was asking you have gotten your response. So let's talk about the female bikers. Please tell me your encounter. At the workshop, we've never had a female bike come personally riding the bike but we've had occasions where female owners of bikes have sent their bikes to our workshop and even some of our work when you actually see some of the bikes you can use some of these subtle colours like pink, luminous green. Most of the appreciation actually comes from females because they think the bike looks cute and all that. But I think, moving on, considering there are also female bikers and female riders I think it's something we'll come to experience in the near future. So that's something you also want to look into. Does your staff contain any women? Just asking. Currently we have one woman but she's not actively involved in the biking department of it and the pimping of it. But eventually as a business, I know even women have very good creative ideas and they're very keen to detail. So having a woman on the team or a lady on the team would also be a big plus and a big win for us, especially someone who's interested in art and all that. I'm glad to hear that. There's a job opportunity coming through. So we have an example of some of the bikes. Who is that? You can see this is a reggae theme. So this was like a bike of some guy who wanted, he was really into reggae and I think that's a coupled tone and I think a good band tone. So we did a bit of picking up some images and some design work. Well, this green. Some guys love the green because of maybe someone's lifestyle. This is based on the energy drink Monster. I hope Monster paid this person anyway. This one looks a bit cheeky. This is based on the movie Vernom. So it's... Ideally you can just do anything but how you wake up that day and how your creativity levels are, you can just decide to just go bazaar. You know you've said that once you've done something you don't repeat it on another bike. So that Vernom is now gone. There's no... If I wanted to do it on my bike. We've done Vernom twice but it's not the same graffiti or the same artwork. It's the same concept but totally different. Concept, totally different design. So you can do something again but you'll just have to revamp the style in which you did it if someone is interested in it. I can see Chris Brown here and I just remember a lady who's just left from Mariana Bakery. Who named her Bakery after her? Yeah? Oh, it appears. Okay, yellow, yellow. Who is Khalifa? Who is Khalifa? The black and yellow. I can see the color themes here. So let's talk about some of the challenges that you've experienced as entering or introducing a new product to a market that has never had this. What are some of the challenges that you can say you have experienced now that you're a pioneer? Honestly, I'd say that the biggest challenge would not be in terms of penetrating the market because this is something and it's something that someone sees they totally appreciate and they love it but now the biggest challenge at this point would be probably there's a huge market outside Nairobi and there are people who are dying together by looking like this. So the logistical aspect of it of moving outside the workshop and actually going to some of these people is one of the biggest challenges we're facing right now is potentially a huge market for guys wanting this kind of work from Mombasa to Kisumu east to west from north to south it's everywhere. So in terms of reception it's a new product that people love. So after all is said and done and the competition is now taking over what do you plan to do in terms of diversification? What's the next great idea when it comes to building on this brand? With this brand when you look at it holistically and when you look at it from a bigger perspective you see when a bike is branded that is like a moving billboard even when you talk to big corporates like SafariCom or this large telcos it can actually be a very big advertising opportunity for huge corporates where they probably rent out a number of bikes a month and have them branded according to how they want them branded and this sells their message across the board so other than just pimping and making bikes look good there's a whole other dimension that you can have a look at it because branding is branding branding is selling selling, branding, advertisement is business in itself so that's how you plan to go in future that's very interesting but it's about how we conclude this segment and before I ask you to make sure you give us some encouragement maybe for someone at home who wants to do this let's talk about your startup your startup capital what raw materials do you need if you want to do something like this definitely for such kind of a thing you need of course something we call a large format printer to print the wraps of course you need to have a small kind of painting kind of setups for painting and also you need to have to deliver these concepts as they should because there's a concept I'll be able to deliver well but there's another person on my team who will be able to deliver a certain concept better so it's all about synergy so in terms of capital probably it's more what is most cost intensive with the printers and probably the whole super printing outfit that could be exactly defined as costly that's what we can call it it's a bit costly but I can see a lot of creativity involved in manpower and being just able to execute your ideas if you love it follow it the money will follow because ideally when you do something because you have to get money it's more of patience and hard work is that your word of advice is that your patting shirt mostly what I would tell entrepreneurs is mostly what people lack is patience you might be very hard working and just because you're not patient enough that's what the frustration sets in and the feeling of that this is not working as it should work but it's just a matter of time before it opens up and everything works out too wow patience don't get frustrated halfway because everyone will tell you to work hard which is obvious but not everyone is as patient alright as Santisana so it's about time we say goodbye thank you so much for watching entrepreneurship Tuesday bike motor graphics has been with us in studio so please tell them your social media hard tools as well okay bike motor graphics is on facebook as bike motor graphics on instagram it's at bike motor 254 and our phone line is 0780 112474 as Santisana Joseph for coming and sharing with us this magnificent idea and the creativity behind it so if you want to pimp your ride or pimp your bike make sure you just slide into the dm and talk to Joseph for bike motor graphics thank you so much for tuning in to entrepreneurship Tuesday my name is Hilda Wadiddi I hope you do have yourself a lovely day and yes please do carry an umbrella kuna vene the rains are finally here okay goodbye